738 museum voices on the objectives, challenges & future of mobile interpretation. The following report presents the headline findings from the Museums & Mobile 2011 annual survey, a collaborative research project run by Pocket-Proof and LearningTimes. Now in its second year, the objectives of Museums & Mobile 2011 annual survey were built on those of the previous year, namely to develop knowledge share on: 1) the objectives of Institutions’ use of mobile interpretation tools, 2) the challenges and perceived challenges in developing and delivering a mobile interpretation tool in an Institution, 3) the functionalities envisioned as important to the medium’s future in Institutions, and 4) those aspects of mobile interpretation on which further knowledge share is most desired by the community. For more information about the Museum & Mobile surveys see http://www.museums-mobile.org/survey

5. Museum & Mobile 2011.
The Museum & Mobile 2011 online survey was launched in September 2010,
and was publicised to the museum community via:
• mail-out to respondents of the 2009 Museum & Mobile survey,
• the LearningTimes newsletter / subscribers,
• the MCG listserv,
• the MCN listserv,
• Museum 3.0 discussion boards,
• Twitter with the #mtogo hashtag,
• and through the MuseumMobile.info newsletter.
When the survey closed in November 2010, 738 completed survey responses
had been received from museum professionals internationally: this was more
than triple the response to previous years Museums & Mobile Survey.
Note that the survey respondents do not represent a random sample. The findings
presented herein should therefore be regarded as directional only.
Tallon, Loïc. Museums & Mobile Survey 2011. (January 2011: Pocket-Proof & LearningTimes). 5