Look around. Observe your environment, but for a moment, and consider what you see? Our world, wherever you go, is full to the bursting with advertisement - promoting one brand or the other, through billboards, posters, banners, brochures and flyers, and product packaging. You’ll see logos on building fronts. Switch on the radio, the TV, or go online, and you’ll be met with an advertisement galore. In today’s age, the very world is defined by brands - from the food you eat to the clothes you wear, from the car you drive to the phone you use, and from the bed you sleep in to the building where you work. Even drinking water has been commercialized, and branded, with a host of companies claiming they sell the cleanest, purest, most hygienic water. Given such circumstances, brand identity and the need to focus on its design, become crucial for every business venture. If your brand is to be successful, you need to nurture its identity carefully and effectively. In order to do that, you need to understand and execute your logo design process with perfection. Yet, so many companies fail to create a compelling enough logo. Why has logo design proven to be so troublesome? Surely, there must be something lacking, a crucial element unwittingly ignored by all these companies? Yes, there is - a vital missing link, one without which your logo design process will struggle, even before it gets off the ground. The missing link in question is, quite simply, research. The continuous, repetitive failure of organizations to do sufficient, effective research serves to cripple their brands. So, how can you set yourself apart, and fix what is broken?

1. The Missing Link In Your
Logo Design Process

2. Ever thought that the earth is
populated by brands more than by
people?

3. You look around and there are
banners everywhere, a poster on
most walls, take out your cell
phone to see brand ads on your
social media feeds, and by the
way, your bag and jeans are
branded as well

4. We are moving around in a world
full of brands. So is it possible to
neglect the importance of brand
identity in the brand design
process?

5. A logo is the first impression on your
audience. Therefore, no company can
afford to take it lightly, or to abandon
it altogether. How can you work on
everything else, and not brand
identity itself?

6. Here you go, just a simple
introduction to the ingredients
which make logo design possible

7. 1. Font
Click to find out the perfect font for your logo
according to the industry
A B C of Fonts
& Industries

8. 2. Color
If you don’t want to be labelled
as an amateur designer, you
must understand the
Meaning and
Uses of Colors in
Logo Design

9. 3. Icons/Symbols
You must choose symbols wisely for
your design to communicate the
message the client wants to convey to
his/her target audience
Look at How
Symbolism Works
In Graphic Design

10. 4. Patterns
Patterns hold a unique place in logo design
Download this brand book for free to
understand the patterns in logo design
The Guru’s Brand
Book: Our Logos,
Your Inspiration

11. 5. Shapes
Do You Know The Art of Using Shape
Psychology to Guide Audience Emotions?
Decipher Shape
Psychology for
Graphic Design

12. The logo design process needs
continuous reviews to evolve as a
powerful brand identity

13. I know as a designer you hate drafts
but that is what makes your design
exceptional

14. However, sometimes it just
doesn’t go with the brand, right?

15. You are unable to tract enough
attention through your design. Why?

16. Because there is a missing link in your
design. Let’s see what it is, and how
to work on it

17. Designers sometimes focus more
on the process than the research
itself. Research is the missing link,
and it definitely doesn’t mean
‘Google-ing’

18. There are significant ways of making
your research work authentic and
consumer centric, including…

19. 1. Talking to people

20. 2. Making them part of
your design

21. 3. Understanding what they
need

22. 4. Reading their postures and
gestures

23. 5. Getting familiar with social
and cultural symbols

24. What Are The Benefits of
Research?

25. 1. It adds meaning to your
design

26. 2. Makes your design culturally
appropriate

27. 3. Holds an emotional connection
with the target audience

28. 4. Declares your design as
authentic

29. 5. Increases your target
audience’s appreciation

30. 6. Helps in getting desired
attention and response

31. Revisit your logo design, and fix
the missing link to make it better

32. Don’t let a misnomer fool you.
Get expert help for fixing the
loopholes in your brand identity
design – NOW!

33. Did this presentation help you in
understanding the missing link in
your logo design?
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