Real Estate start-ups are often baffled by the choice of professional identity design. Being a risky business start-up in itself, they cannot choose to risk their brand identity any further. They can still surprise their clients with a unique marketing strategy. Here is a simple guide for real estate start-ups to wow their clients.

1. How Real Estate Start-ups can Wow
their clients

2. Real Estate brands emerging in the past two decades became an instant success.
• But you are aiming for more, aren't you?
• you want to entice your clients and win them
over for life
Find real estate logo
inspirations

3. We will tell you 3 ways to add wow factors
1. Create brand Awareness
2. Envision Customer Journey
3. Be web savy
More ways to add wow
factors

4. Brand Awareness
your first interaction
• How you can reach your audience
• How real estate start-ups can keep it simple
• How to maintain uniformity in offerings
Answering important
brand queries

5. Brand awareness Via Poster Designs
Create unique poster designs that communicate
your brand image in a subtle yet cool way.
Take Century 21 for instance, can you see the
hut and the pathway in the background? This is
a practical implementation of the logo.
More on Poster
designs

6. Brand Awareness via Product Branding
Spread your name through word of mouth
because this is the most strongest form of
marketing and has unlimited reach. Your
prospects will be amazed if you are frequently
discussed. They will be driven to your brand
wanting to know more.

7. Brand Awareness via Word of mouth
Spread your name through word of mouth
because this is the most strongest form of
marketing and has unlimited reach. Your
prospects will be amazed if you are frequently
discussed. They will be driven to your brand
wanting to know more.

8. 2. Customer Journey
Step into their shoes
How can you surprise your customer
How to make the customer feel valued
How to appear as the fittest real estate provider

9. Customer Journey via Easy
Accessibility
• Be a household name that everybody loves to
talk about. Use standard colors and fonts and
always leave contact details with your signage.
Now if this car travels in a neighborhood,
everyone would know what number to dial
when they have to purchase property.

10. Customer Journey via Building
anticipation
• Create excitement in each level of interaction
with the customer. Small tokens of brand
identity reminders help in building
anticipation. Perhaps a key or a welcome mat
at the door with your logo makes the
customer own your brand.
If you are creative enough the client will go all
the way to provide feedback.
Read more about
reviews

11. Customer journey via appearing in
unexpected places
Think of possible places to make an appearance
where your client was not expecting you. Any
real estate brand can do mass advertising but
when you surprise your customer, they never
forget your identity. Century 21 made an
appearance in the graphics of a popular game
and truth be told that's beyond smart.

12. 3. Tech-savvy Brand
• How you can connect to your audience
• How many platforms to widen your reach
• How professional can you appear

13. Tech-savvy Brand via Create a mobile -friendly
app
Create an app that provides an easy glimpse of
your website, reviews, a portfolio of completed
projects and lists of categorized property for
sale, That's what the visitor is looking for. All
that synced to a uniform brand identity brings
out the best user experience
Answering important
brand queries

14. Tech-savvy brand via Create responsive
web design
Make sure the web layout is responsive and
delivers a uniform message across all platforms.
So far, the giants in real estate have not fully
explored this avenue. If you are a start-up
business you have an edge. Your clients are on
hand held devices so should you.

15. Tech-savvy brand
Strong Call to actions like this one makes a difference
when portraying your business values. Century 21 has
a clear CTA that reflects their specific niche in real
estate which are home buyers. They have left clear
messages all around so that the clients come to them
when in need.

16. What's missing in your Real Estate brand identity?
Figured out yet?
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