Have you observed annoying pop-ups and buttons on websites that distracts you from reading the content? These are actually a douchebag way of putting call to actions (CTA). Businesses tend to overdo the buttons on their websites to get attention, without realizing that it will go against the brand image. These pop-ups constantly bug the readers and make them leave your website. Instead, opt for creative and intelligent call to actions (CTA’s) that would persuade your client to click. Persuasive call to actions, sound easy, doesn’t it? But it is hard to incorporate them. Your objective is to make your readers stay on your site. Most important aspect of placing intelligent CTA’s, is providing readers with the quality content, so that they don’t just scroll and leave. This infographic will guide you in getting more visitors on your website, and help you in exploring potential online platforms available for small businesses to track the desired users. As a small business owner, it is crucial that you understand the psychographics of the visitors coming to your website. The more you know your users, the better call to actions you can provide. I have listed down 11 creative ways of placing CTA’s on your pages. However, if you can suggest more clever ideas, share with us in the comment box.

1. ARE YOU CREATIVE
OR A DOUCHEBAG?
MEASURE YOUR CTA
SAVVINESS
Avoid using the annoying pop-ups and buttons on your website, and move
instead to some mutually benefiting CTA styles which would draw much greater
attention, and help you build a positive brand image. Small and medium
enterprises can make use of their social mediaplatforms for attractive CTA’s.
Where, before putting up a call to action, you can explain to your customers
why they should avail your services.
Say What You
Need To Say!
Simple yet specific CTA’s are the
key that works on Facebook. Tell your audience
what action you want them to take: ‘Like’, ‘
Comment’, or ‘Share’.
I Go Along
With You!
Youtube card embeds is an effective
way of leading your audience to
pre-defined CTA’s. You can easily insert
them within your video and control their
visibility.
Create an interesting story through images which people
would like to know more about. Use link shortener and provide the
link in your comment box, so that people can visit the landing
page and explore the complete story.
Now You
See Me?
Shut Up &
Take My
Money!
Normally, companies set out coupons as CTA’s, when
they have to make a discount offer. Even this puts people
off, when sites says, ‘Buy me’. In order to get maximum
clicks, you can place the packages after highlighting the
benefits and effectiveness of your services in a write-up.
Follow a pattern for CTA’s on your website, like Z pattern, that
would not annoy the reader and retaliate against you. Even if
you want to use pop-ups, schedule them efficiently. This way,
your reader would be able to read and understand the referred
CTA.
That’s The
Way I like
It!
Get your thoughts across, instead of bugging professionals with
links to your website or blog. Participate in discussions and eventually
you will get noticed and people will reach out to you themselves
through mini links on your profile and comment box.
Talk to Me,
I Love to
Listen!
G+ is a serious, and potentially powerful platform,
if effectively used. Get creative with your visuals and
focus on providing engaging content. People will not
resist clicking to read the complete story.
Visuals
Fascinate
Me!
A company blog can potentially outperform all the other platforms,
and if used sensibly, it can do wonders indeed. Provide clever CTA’s
after suggesting the relevant strategies. People are most likely to click
on CTA’s like, ‘Get a free eBook’, ‘Learn more about it’, and ‘Get your s
ervice now’, if they are ideally placed.
Make It
Happen!
Be particular with graphics and content - they will eventually
bring you into the limelight. They may show passive response
in the beginning but will grow enormously
Use Me!
Youtube card embeds is an effective way of
leading your audience to pre-defined CTA’s.
You can easily insert them within your video
and control their visibility.
Will You
Say Yes?
Provide powerful content about the
importance of having the type of services
your company offers, and direct people
towards purchasing them from you by
embedding little CTA’s on your slides.
I Love
Tickling
Links!