Learn how to create engaging marketing videos for Facebook, Instagram, Snapchat, Twitter, Vine and YouTube. Get more social media video strategy tips at https://musicformakers.com/social-media-video-strategy/

1. The Secrets of Successful
SOCIAL MEDIA VIDEOS
How to create engaging videos for Facebook,
Instagram, Snapchat, Twitter, Vine & YouTube

2. Video can be a
highly effective
medium in social
media…
if used correctly.

3. But “create once,
share everywhere”
isn’t always the best
strategy.

4. So let’s look at how to use
video to educate, entertain,
engage and more—for six
different platforms.

5. (This is an abbreviated guide to social media video
marketing. For the full breakdown, visit
musicformakers.com/social-media-video-strategy.)

6. FACEBOOK
best practices

7. Make the first few
seconds highly
relevant or surprising.

8. Aim for shorter videos
(under 30 seconds).

9. Tease the video with
an interesting
status.

10. Add a call-to-action.

11. INSTAGRAM
best practices

12. Share behind-the-
scenes content.

13. Humanize your
brand with humor
and emotion.

14. Showcase your
product experience.

15. Focus on quality.

16. SNAPCHAT
best practices

17. Leverage FOMO by
sharing exclusive,
authentic content.

18. Be brief. (Videos are
10 seconds long.)

19. Shoot footage
vertically (i.e., in
portrait mode).

20. Include CTAs in your
Snaps.

21. TWITTER
best practices

22. Feature people early in
your videos.

23. Showcase your
product (and its
benefits) in real life.

24. Tell a story, and add
drama to entertain.

25. Tell viewers what to
do after watching.

26. VINE
best practices

27. Use stop motion.

28. Show viewers how to
do or make something.

29. Get creative with
special effects.

30. Entertain with humor
or unexpected twists.

31. YOUTUBE
best practices

32. Make your videos
relatable, emotional
and insightful.

33. Teach viewers how to
do something.

34. Opt for longer videos.

35. Call viewers to action
with cards and
annotations.

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