Proven Social Media Strategies to Drive People to Your Business

Proven Social Media Strategies to
Drive People to Your Business

MANAGING YOUR ONLINE UNIVERSE, SO YOU DON’T HAVE TO 1900 E. Golf Road, Suite 950 Schaumburg, IL 60173 847.220.95411
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Webinar Offer
 LogMyCalls Free Trial
• LogMyCalls.com/30-day-trial
• Coupon Code: DAMGOOD
• Call (866) 811-8880

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Next Webinar
 Thursday, Dec. 6, 2 PM EDT
 How to Grow Revenue Through Pay-Per-Click Marketing
• Is PPC the right type of advertising for your business?
• What advertising platform is best? Google, Bing, Display ads, Facebook YouTube,
LinkedIn, etc.?
• How do I get started?
• How do I measure results?
• Sign up LogMyCalls.com/webinar

Lyndsey Kramer, Dir. of Business Development, Digital Third Coast
Founded in 2007, Digital Third Coast is a Chicago-based digital marketing
agency, dedicated to providing expert guidelines and collaborative solutions in the
rapidly evolving internet marketplace.

Digital Third Coast’s mission is to identify interested internet users and connect them to
our client’s websites. With ROI as the focal point, the heart of what we do is making a
measurable different for our clients.

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Agenda Table Of Contents
Intro 1
Agenda 2
Some Of Our Clients 3
Case Study 4
Website Design 6
Mobile Website 7
Hosting And Maintenance 8
SEO Analytics – Ranking 9
SEO Strategies 10
Reputation/Listings 11
Social Media Integration 12
Facebook Custom Design and Apps 13
Facebook Sweepstakes/Contests 13
Facebook Advertising 14
Facebook Response Management 15
Facebook Reports and Analytics 16
Twitter Design/Management 17
Twitter Advertising 18
Google+ Place Page 19
YouTube 20
Email Marketing 21
Blog Creation/Integration/Content 22
LinkedIn 23
Google AdWords-SEM 24
Results-The Bottom Line 25
Case Studies 26
Packages 27
Packages 28
Packages 29
Getting Started 30
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eBizUniverse – Who We Are
• Integrated Marketing Agency based in Schaumburg – a Suburb of Chicago

• Founded in 2006

• We have helped small local businesses, Non-Profits, Government Organizations
and large media companies formulate and implement successful online
marketing campaigns

Some of Our Clients:

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INTEGRATED WEB MARKETING: YOUR ONLINE FOOTPRINT
SEO
Optimize Website For Relevant Keywords
Ensure Top Rankings for those Keywords
Build SEO friendly Website
Integrate Analytics to measure ROI

SEM Facebook
Deploy Google AdWords

Facebook
Engage Fans and Share page
WEBSITE
Live Facebook Feed on Website SUBMIT FORM
Twitter Sales Circle

Gain And Engage Followers LEAD
GENERATION
YouTube $$$$
Videos to promote Summit of Uptown
Educational Videos (ex. Downsizing Tips)
YouTube Videos Embedded on Website

Website
Social Media Integration for Website
Live Feeds: Twitter, Facebook, YouTube

Reporting
Detailed Reporting and Analysis for
Website, Google, Facebook, Twitter 6


Social Media Marketing – What is it?

• Social Media is all about sharing and interacting with users in real-time
• Customers are now in control of the conversation about a product or service
as opposed to the business.
• Embracing this change acknowledges that your business has understood
this shift in communication with both existing and potential customers.

• SMM: The process of gaining traffic or attention through social media sites by
creating highly sharable content

• Word of mouth on steroids

• Permission based as opposed to traditional marketing

• Social Media Marketing if done right can draw large
number of repeat relevant visitors to your website
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Social Media Strategy

• When small businesses launch into social media, many start without a strategy

• Many businesses are on social media but are tweeting without a roadmap

• This is ineffective and can be dangerous

• Develop a comprehensive social media strategy that complements the
organization’s strategic and communication plans

• Have a strategy for all of your tweets, status update, customer service,
monitoring efforts and more.

• Today we’ll look at some strategies that will help drive people to your business

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Strategy #1: Know Your Audience
• Get to know them
• Identify Influencers, advocates, naysayers

• Know where they are
• What platforms are they using?

• Know what they are talking about
• What’s important to them?
• Research, news, advocacy?

• Know how they talk about your subject area online
• #Hashtags, Facebook pages/groups, LinkedIn Groups?

• Share Content
• Photos, Behind the scenes info about your business
• About upcoming events, projects
• Be a thought leader in your area of expertise

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• Share Content
• Photos, Behind the scenes info about your business, Be a thought leader

• Ask Them Questions
• Open ended questions
• What do they want to know? How can you offer help?
• Show that you’re listening

• Respond
• Respond to compliments and feedback in real time

• Demonstrate Leadership
• Reference articles and links about the bigger picture as it relates to your
business

• Champion Your Stakeholders
• Share and reply publicly to great content posted by your connections and
customers

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1
IDENTIFY

8 2
ADAPT LISTEN

CONNECTING
7 MEASURE TO YOUR SHARE 3
AUDIENCE

BROADCAST ASK
4
6
RESPOND

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Strategy #2: Define Your Social Media Goals

“If you aim at nothing, you’ll hit it every time”

• What do you hope to accomplish?
• Raise awareness? Build a community? Create a following? Collect Donations?
• For bigger firms, each department should have social media goals
• Sales, Marketing, HR, Customer Service, Corporate

• How will you measure ROI?
• Google Analytics? Social Media Tools?

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Strategy #2: Define Your Goals

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Strategy #3: Plan and Schedule

Planning Your Content
• Have a Content Calendar
• Create a Monthly Plan – Have a theme for each month
• Plan for events, press releases and conferences

• Tell Stories

• Create content with your audience in mind, not for yourself

• Share Content from Your customers, employees and collaborators

Scheduling Your Posts
• Schedule your monthly posts based on the monthly plan

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Strategy #4: Social Broadcast to Multiple Platforms

ONE-CLICK POST TO RULE THEM ALL
• Integrate your Blog, Facebook, Twitter, LinkedIn, Pinterest, Google Plus

• Posting One Status Update to 5 Different Social Media Sites Takes Just 30
seconds!
• Treat Your Social Media as One Whole Community

• Integrate Social Media - Don’t waste time with multiple logins

• Save Dozens or Even Hundreds of Hours

• This Capability Is Extremely Powerful

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Strategy #4: Social Broadcast - Messaging

Manage Social Media from a Single Location
• Single Location to View and Reply to Messages

• Reduces the amount of time spent in responding to messages

Respond to Comments
• Be proactive in responding to comments
• Respond to posts, both positive and negative.

• Provide answers to questions

• Thank clients for compliments

• Have a policy in place to respond to customer service issues

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Strategy #5: Create Engagement

• Use Photos and Videos
• According to Facebook, posts that include a photo album, picture or video
generate about 180%, 120% and 100% more engagement, respectively.

• Ask Open Ended Questions
• Why, What Do You Think?

• Use Apps to launch fun promotions
• Sweepstakes, photo contest, etc
• Examples

• Have Social Media Feeds On Your Website and Other Online Platforms

• Have Fun
• Even if you are a “serious” business, you can still have a funny-bone.

• Showcase a Cause
• Pig Roast Fundraiser

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Strategy #5: Create Engagement - Facebook
• Keep your updates short
• Results vary, but research shows that 100 characters or fewer seems to be
the sweet spot. This will also allow for easy cross-posting on Twitter
• Use a Picture to go with it
• Posts with fewer than 140 characters combined with bold beautiful photos
get the most response

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Strategy #5: Create Engagement - Facebook
• Don’t use URL shorteners
• A recent study by Buddy Media found that engagement rates were three times
higher for Facebook posts that use a full-length URL, rather than a link
generated by a URL shortener like bit.ly.

• Facebook users want to know where you’re taking them

• A shortened URL does not indicate what type of website you’re taking them to,
which is a deterrent to mobile users.

• Use a brand specific URL shortener

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Strategy #6: Social Media Branding

Social Media Brand Consistency with Other Online Properties

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Strategy #7: Twitter Discovery and Messaging

Let us view a sample conversation:

@marnitha143 said:
• Conversations are happening on Twitter Daily "At the renaissance Schaumburg for the week!!
Can't believe it's my 5th yr of being with
• Look for Conversations that are relevant to you
CareerBuilder!!!“
• Target those conversations based on the content
https://twitter.com/marnitha143/status/154312171591958529

• Send Personalized Tweets
@ChicagoPrime said:
• New Customers Are Acquired @marnitha143 We want to invite you to try our
restaurant. Voted Best Steak in Chicago! We'll throw
in a free appetizer just for trying us."

https://twitter.com/ChicagoPrime/status/155403264525991936

@marnitha143 said:
@ChicagoPrime we will definitely try!!! I love a good
steak!!
https://twitter.com/marnitha143/status/450027580

@ChicagoPrime said: @marnitha143 Thanks! We
look forward to seeing you soon.


Strategy #8: Social Media Offers
• Use social media offers to promote your products
• Facebook Offers
• Potential to go viral
• No Revenue Sharing

Way Better
Than
Groupon!!!


Strategy #9: Social Media Offers and Content Locker
• For B2B, social engagement works best when you offer a Free White Paper
Download

• Content lockers gives you something in return for a free white paper
• Share to Download PDF
• Like/Share to watch video


Strategy #10: Bonus Strategy

Be sure to check out our Bonus Strategy – Will be sent via
email

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Case Study

87 4,120 1.2 M
Monthly Reach

Mobile Traffic
305%Traffic Increase

Website Traffic from
2,350 Average to 6,450 235%
Traffic Increase

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Case Study Facebook Page Branding

Customized Page Design
YouTube
Purchase Gift Cards

Open Table
Events / Calendar
Gift Card
Menu
Picture Gallery
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Case Study Twitter Branding

Professionally Designed
Consistent Branding
Increased Recognition

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Case Study YouTube Video Channel

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Case Study YouTube Video Channel
Links to Your Online
Channels Increasing
Your Website Traffic
Call to Action Asking
Visitors to Subscribe

Ability to display your other Videos

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Case Study: The Bottom-line

Traffic – 300% Increase in Foot Traffic

Sales – 220% Year Over Year

Facebook – Approx. 2000 Offers Claimed

Twitter – Approx. 24 New Customers Monthly

Mobile – New Reservations Daily

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Next Steps

Social Media Marketing
• Define Your Expectations
• Allocate a Budget
• Implement the strategies learned
• Closely Monitor ROI
• Get a Free Social Media Evaluation And Assessment:

Visit: http://eBizUniverse.com/SocialMedia

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Getting in Touch

Thomas Varghese
Thomas@eBizUniverse.com
847-220-9541
@eBizUniverse
www.facebook.com/eBizUniverse

Free Social Media Evaluation And Assessment
http://eBizUniverse.com/SocialMedia
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Next Webinar
 Thursday, Dec. 6, 2 PM EDT
 How to Grow Revenue Through Pay-Per-Click Marketing
• Is PPC the right type of advertising for your business?
• What advertising platform is best? Google, Bing, Display ads, Facebook YouTube,
LinkedIn, etc.?
• How do I get started?
• How do I measure results?
• Sign up LogMyCalls.com/webinar

Lyndsey Kramer, Dir. of Business Development, Digital Third Coast
Founded in 2007, Digital Third Coast is a Chicago-based digital marketing
agency, dedicated to providing expert guidelines and collaborative solutions in the
rapidly evolving internet marketplace.

Digital Third Coast’s mission is to identify interested internet users and connect them to
our client’s websites. With ROI as the focal point, the heart of what we do is making a
measurable different for our clients.

33

Proven Social Media Strategies to Drive People to Your Business

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