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Why we chose our topic

George Loftus, Jess Thorpe and Dan
            O’Riordan
Our Initial Ideas
Alcohol
-    More and more youths                                  EMA – Student Benefits Cut
     are drinking at an early                              - the Cut of the EMA
     age
-    Binge Drinking



    Smoking
     - Smoking Ban how it
    affected students and
                                             Ideas                 College Life
                                                                    - Exams
                                                                    - The stressful life that
    teachers views                                                 college brings to students




                                                                   Youth Issues
    Drugs                                                          - Their Image and
     - Should some drugs be legalised   Stereotypes                appearance
                                        - Music, Fashion
Notes on Student Documentaries
•   Camera – ensure that footage is adequate to the topic
           - Gather both expert and Vox Pop interviews
           - don’t overload documentary with all scripted narration
•   Audio – Don’t use ‘cheesy’ music that does not go with a documentary style
           - Make sure that the music is not too loud it takes over, just in the
          background
           - Don’t use echo or a deep bass on scripted narration
•   Editing – don’t overload documentary with transitions and filters
             - avoid repeating shots and images
             - include a good opening montage for your documentary
             - use graphics and statistics to mix it up
•   Mise – en – Scene – think about what background to use when doing expert
                         interviews
Codes and Conventions of
                     documentary
•   Interview – an interview is a very common code in a documentary as this allows the
    audience to get a wider picture and in-depth analysis of the topic with a variety of interviews.
    One of these interviews is called a ‘Vox –Pop’ which means, ‘voice of the people’ these types
    of interviews allow the public to voice their opinion of the matter getting a stronger image of
    a public point of view on the topic. Another style of interview is an, ‘Expert’ interview which
    allows an expert in that field give a detailed analysis on the topic much more than a vox- pop.
    A convention used in an interview is a cutaway to a related piece of footage to what the
    interviewee is talking about this breaks up the interview so the audience d not get bored.

•   Voiceover – another convention is to use a voiceover to explain what is going on in the
    clip, they are seen as being in control of the documentary giving the facts and statistics
    mostly with little opinion shown. AS they give mostly facts and statistics the audience are
    more likely to take on the intended reading of the documentary.

•   Music – The Music is an important of the documentary as it has to be detailed so that
    audience knows it is there but cannot be too dramatic that it takes the focus away from the
    actual topic of the documentary.
Codes and Conventions of
                 documentary continued
•   Graphics – graphics are a common convention of documentaries as these provide a visual aid
    for the audience giving statistics and facts in the form of graphs and cartoons to give the
    audience something a bit different and makes them easier to understand. An exemplar of this
    is, ‘Supersize – Me’ as he quite frequently uses graphics to create a comical element towards
    his documentary.

•   Reconstruction – This is a convention that is again quite frequent in documentaries, used in
    mostly crime and more serious documentaries to recreate an event with actors. This again is
    a visual aid for the audience so that they can relate to the event in the documentary or the
    real event that the documentary is covering.
Choice of Television Channel
BBC Three
•    We have chosen BBC Three because it is a public service broadcaster which is there
    to, “inform, educate and entertain”. BBC Three with contain all three of these factors so it is
    very suitable for the documentary.
•   In addition it contains other documentaries similar to our own so this will contain the correct
    target audience for our documentary and also the target audience will be more incline to
    watch a programme similar to others on the same programme.
•   The target audience of BBC Three is quite broad as they target an audience of the ages
    between 16 – 40 in the sense that it is a big age gap but it specific towards our age range as
    this is the precise audience that we want our documentary to be aimed towards. Our
    documentary will benefit most from this as we want to educate the youths who are at the
    age that they will be affected by this.
•   In addition BBC Three appeals to a minority audience who have their own views about ideas
    such as smoking, however most do not know the dangers and these people watching are
    more likely benefit from this being on BBC Three rather than BBC 1.
•   The BBC are known for their documentaries, especially BBC Three, with successful
    documentaries such as Sun Sex and Suspicious Parents, this means that our documentary will
    get better publicity and adverts.
Research into Topic
• These are the webpages that we used for our research into documentary
    about Youth Smoking;
- http://uk.reuters.com/article/2012/12/10/us-youth-smoking-
idUKBRE8B918M20121210
-http://www.nashuatelegraph.com/opinion/editorials/988787-465/clearing-
the-air-on-youth-smoking.html
-http://bedford-nh.patch.com/articles/tobacco-sales-to-nh-youth-spiked-in-
2012-6873d4dc
• IN addition we used YouTube videos to get research about the topic on
    smoking these are;
- http://www.youtube.com/watch?v=4aloB3BjluI
- http://www.youtube.com/watch?v=yaBTK1LGMFE
Article Number 1
•       http://uk.reuters.com/article/2012/12/10/us-youth-smoking-idUKBRE8B918M20121210

(Reuters Health) - Doctors should talk to school-aged kids and teens about the consequences of smoking and how to avoid
pressure to start using cigarettes, a government-backed panel said today.
The draft guidelines from the U.S. Preventive Services Task Force are based on a review of studies that found 19 percent fewer youths started smoking after a range of prevention programs.
Out of more than 26,000 kids and teens in those trials, researchers found 50 would have to be counselled to prevent one from trying cigarettes over the next seven months to three years.
However, the same review showed no benefits from smoking cessation counselling or drug treatment with Zyban (bupropion) for youth who had already taken up the habit.
"Ninety percent or so of smokers initiate smoking prior to (age) 18, so to really prevent smoking you have to address the teenage and older child population," said Dr. David Grossman, a member
of the task force from Group Health Research Institute and the University of Washington in Seattle.
"This is really good news that primary care clinicians can play a role in this," he told Reuters Health.
The draft guidelines are an update to the task force's 2003 guidelines, which found there wasn't enough evidence to determine whether counselling could help prevent kids from starting to
smoke or help youth smokers quit. The newest version will be posted on the USPSTF website for public comment (bit.ly/cy0SzP) from December 11 until January 7.
The studies analysed in the new review looked at everything from home mailings and phone calls to group counselling sessions with kids and their parents.
"A variety of approaches appear to work. The most important thing is that clinicians do raise the issue as part of well-child care," Grossman said, noting that counselling can be quick and
inexpensive.
The task force said there's still a need for more research, including studies looking at what types of prevention programs are most feasible in the real world.
It also recommends referring kids who already smoke to counselling programs designed for smoking cessation. There's some evidence that school-based programs may help kids quit, for
example.
Researchers at the Kaiser Permanente Centre for Health Research in Portland, Oregon, led by Carrie Pat node conducted the review supporting the new guidelines, which is published in the
Annals of Internal Medicine.
"If you're parents, you certainly want the family doctor to speak to your child on every occasion about not smoking," said Dr. Roger Thomas from the University of Calgary in Canada, who studies
interventions to prevent adolescent smoking.
And for doctors, "the more politely you do it, the less lecturing you do, the better," Thomas, who isn't part of the task force or the evidence review team, told Reuters Health.
He said implementing non-smoking policies around schools and making sure shopkeepers don't sell cigarettes to teens can dissuade some young people from taking up the habit as well.
"These interventions are working, and states should be putting money into these programs… because in the long term they save lives," agreed Dr. Joseph DiFranza, a tobacco researcher from the
University of Massachusetts Medical School in Worcester, who also wasn't involved in the new guidelines.
"Smoking or nicotine addiction really is a paediatric disease that carries over into adulthood," DiFranza told Reuters Health.
A combination of community and school initiatives, as well as counselling during primary care visits, Grossman said, "really give us a chance at being able to prevent youth smoking."
Article Number 2
•     http://www.nashuatelegraph.com/opinion/editorials/988787-465/clearing-the-air-on-youth-smoking.html

Clearing the air on youth smoking
In the summer of 2011, The Telegraph began publishing an occasional series of stories under the heading “Cuts and Consequences,” which were intended
to put a human face on the impact of state budget cuts on state programs during the 2011-12 budget cycle.
Human services agencies, hospitals and colleges took the brunt of these cuts by the Republican-controlled Legislature, resulting in fewer services for
children with disabilities, home health care for the disabled, drug and alcohol treatment, and legal assistance to the poor, to name a few.
Now, it looks like we can add one more negative consequence to the list: a significant jump in the percentage of New Hampshire retail outlets that sold
tobacco products to minors in 2012.
Last month, the state Bureau of Drug and Alcohol Services issued its annual report that concluded tobacco sales to New Hampshire youth rose 5.4
percentage points last year – from 7.8 percent in 2011 to 13.2 in 2012.
The percentage of stores found to have sold tobacco products to minors varied from county to county, ranging from a low of 0 percent in Merrimack
County (none of 25 outlets checked) to a high of 55.6 percent in Coos County (five of nine). Hillsborough County registered slightly under the state average
at 10.5 percent (eight of 76).
And among the stated reasons for the sizeable year-over-year jump statewide?
State budget cuts that led to fewer investigators and fewer inspections than in previous years, according to state officials.
“This year, with the declining number of inspections, we may have gotten a little lax on that,” said Robert O’Hannon, a program specialist in the bureau and
the former coordinator of a federal program aimed at restricting the sale of tobacco products to youth.
The so-called Synar program – named after its sponsor, former U.S. Rep. Mike Synar, D-Okla., in 1992 – requires states to adopt and enforce laws
prohibiting the sale of tobacco to individuals under the age of 18. States that exceed the 20-percent mark run the risk of losing up to 40 percent of their
federal grant funding.
Even with the increase, New Hampshire didn’t come close to that level, but the significance of that dramatic rise was not lost on state health officials.
“While the results of the checks were well under the federal Synar requirement of 20 percent, this does raise concerns,” Joe Harding, director of the
bureau, said in a statement. “Research shows that lower tobacco use by youth also decreases the chance that they will use drugs or alcohol.”
Data compiled from the New Hampshire Youth Risk Behaviour Survey found a strong link between those who smoke and those who use other controlled
substances. Based on a survey of 27,000 students in 2007, for example, 27 out of 28 high school students who smoked acknowledged drinking alcohol, too.
And while this year’s Synar report makes no specific mention of the state Legislature’s ill-conceived decision in 2011 to reduce the state cigarette tax by 10
cents to $1.68 a pack – proponents erroneously argued such a move actually would boost state revenues – studies have shown that higher cigarette prices
can serve as a deterrent to youth smoking. In fact, one study found that a 10 percent hike in cigarette prices can reduce youth smoking by roughly 7
percent.
All the more reason why Gov.-elect Maggie Hassan should follow through on her campaign pledge to reinstate the 10-cent tax in the new legislative session.
Article Number 3
•   http://bedford-nh.patch.com/articles/tobacco-sales-to-nh-youth-spiked-in-2012-6873d4dc

Tobacco Sales to NH Youth Spiked in 2012
Tobacco sales to young people in the Granite State increased by about 5 percent over the past
year, according to a new report.
The statistics, via recent tobacco compliance checks, show tobacco sales to youth increased from 7.8
percent in 2011 to 13.2 percent in 2012, according to a report released by the Bureau of Drug and
Alcohol Services, state Department of Health and Human Services.
The report said 291 tobacco retailers statewide were surveyed this year.
Joe Harding, director of the Bureau of Drug and Alcohol Services, said in a press release Dec. 20 that the
2012 results are well under the federal requirement of 20 percent. However, concerns remain, he said.
"Research shows that lower tobacco use by youth also decreases the chance that they will use drugs or
alcohol," Harding said.
Data from the NH Youth Risk Behavior Survey of 22,000 students found that nearly all of the high school
students who smoked also reported drinking.
CDC studies found that 19.5 percent of high schools students reported they had one more cigarettes in
the past month, when surveyed in 2009. The same study and time period estimated that 5.7 percent of
middle school students had tried or were smoking cigarettes at some point.
Research Evaluation
• Our research has come from secondary sources so it does not have the
  validity of getting our own knowledge but does give us a good
  understanding of the dangers and risks that we need to use in our
  documentary.
• In addition we have done our own research through questionnaires and
  analysing other documentaries from the same channel. This gives us a
  more personal knowledge of what youth smoking is happening and within
  the college that we are going to feature within our documentary.
Research into topic
• From looking at these webpages and YouTube videos we found our facts
  that we will use in our documentary;

 Nearly 90% of regular smokers start before they are 21.
 There are over 3 million youth smokers in the UK alone.
 It is estimated that each year in England around 340,000 children under the age of 16 who
  have never smoked before try smoking
 In 2011, 25% of 11-15 year olds had smoked at least once
 On 1 October 2007 the legal age for the purchase of tobacco in England and Wales was raised
  from 16 to18.
 Despite the law, children still succeeded in buying tobacco from shops and vending machines.
 There is little evidence to show that they have been successful in reducing either uptake of
  smoking or smoking prevalence among young people.
Choice of TV Listings
•   Radio Times has a good range of programmes listed in detail, and
    therefore the magazines appeals to as many people as possible. This
    will make my advert affective.
•   The magazine is appropriate for all ages so will still target our
    specific group that we are aiming at. In addition it has no preference
    of gender so will again, keep a wide range of people.
•   The magazine is quite informal so will appeal to a younger audience
    as well as the regular readers of this magazine.
•   With famous actors and actresses featured on the main cover, it will
    attract a wider audience so we have more chance of our
    documentary being viewed and then further watched.
•   The radio times includes many great documentaries within their
    todays choices section so we will have a better chance to be noticed
    by our target audience and for the documentary to be noticed.
Choice of Radio Station
•     We have chosen BBC Radio 1 as it is a very popular throughout the UK as it can reach a vast audience because the
      station is on FM (throughout the UK and in Northern France), LW (Throughout the UK and most of Europe), on
      Digital TV and internet. This means that we have an increased chance of people listening to our radio trail as the
      station is very vast.
•     To back this up, BBC Radio 1 is the second most popular radio station,(source; MediaUK.com) in the UK clearly
      indicating that the chances of our documentary being heard is increasingly big with over 11 million listerners.
•     In addition, Radio 1 includes some of the best DJ’s including Nick Grimshaw, Zane Lowe and Fearne Cotton who
      has recently won the Best Music Programme of 2012 in the Sony Radio Academy Awards. With this huge audience
      it will again increase our chances of the Radio Trail to be heard.
•     Radio 1’s remit includes;
“The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary
music and speech. Its target audience is 15-29 year olds and it should also provide some programming for younger
teenagers.”
These guidelines are particularly suitable for our radio trail as we have a young target audience that will fit perfectly in
to this radio station. Also it specifically states that it focuses on young listerners which again is a main part of our
documentary as we want to focus on the younger generation who this will focus on.

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Why we chose our topic

  • 1. Why we chose our topic George Loftus, Jess Thorpe and Dan O’Riordan
  • 2. Our Initial Ideas Alcohol - More and more youths EMA – Student Benefits Cut are drinking at an early - the Cut of the EMA age - Binge Drinking Smoking - Smoking Ban how it affected students and Ideas College Life - Exams - The stressful life that teachers views college brings to students Youth Issues Drugs - Their Image and - Should some drugs be legalised Stereotypes appearance - Music, Fashion
  • 3. Notes on Student Documentaries • Camera – ensure that footage is adequate to the topic - Gather both expert and Vox Pop interviews - don’t overload documentary with all scripted narration • Audio – Don’t use ‘cheesy’ music that does not go with a documentary style - Make sure that the music is not too loud it takes over, just in the background - Don’t use echo or a deep bass on scripted narration • Editing – don’t overload documentary with transitions and filters - avoid repeating shots and images - include a good opening montage for your documentary - use graphics and statistics to mix it up • Mise – en – Scene – think about what background to use when doing expert interviews
  • 4. Codes and Conventions of documentary • Interview – an interview is a very common code in a documentary as this allows the audience to get a wider picture and in-depth analysis of the topic with a variety of interviews. One of these interviews is called a ‘Vox –Pop’ which means, ‘voice of the people’ these types of interviews allow the public to voice their opinion of the matter getting a stronger image of a public point of view on the topic. Another style of interview is an, ‘Expert’ interview which allows an expert in that field give a detailed analysis on the topic much more than a vox- pop. A convention used in an interview is a cutaway to a related piece of footage to what the interviewee is talking about this breaks up the interview so the audience d not get bored. • Voiceover – another convention is to use a voiceover to explain what is going on in the clip, they are seen as being in control of the documentary giving the facts and statistics mostly with little opinion shown. AS they give mostly facts and statistics the audience are more likely to take on the intended reading of the documentary. • Music – The Music is an important of the documentary as it has to be detailed so that audience knows it is there but cannot be too dramatic that it takes the focus away from the actual topic of the documentary.
  • 5. Codes and Conventions of documentary continued • Graphics – graphics are a common convention of documentaries as these provide a visual aid for the audience giving statistics and facts in the form of graphs and cartoons to give the audience something a bit different and makes them easier to understand. An exemplar of this is, ‘Supersize – Me’ as he quite frequently uses graphics to create a comical element towards his documentary. • Reconstruction – This is a convention that is again quite frequent in documentaries, used in mostly crime and more serious documentaries to recreate an event with actors. This again is a visual aid for the audience so that they can relate to the event in the documentary or the real event that the documentary is covering.
  • 6. Choice of Television Channel BBC Three • We have chosen BBC Three because it is a public service broadcaster which is there to, “inform, educate and entertain”. BBC Three with contain all three of these factors so it is very suitable for the documentary. • In addition it contains other documentaries similar to our own so this will contain the correct target audience for our documentary and also the target audience will be more incline to watch a programme similar to others on the same programme. • The target audience of BBC Three is quite broad as they target an audience of the ages between 16 – 40 in the sense that it is a big age gap but it specific towards our age range as this is the precise audience that we want our documentary to be aimed towards. Our documentary will benefit most from this as we want to educate the youths who are at the age that they will be affected by this. • In addition BBC Three appeals to a minority audience who have their own views about ideas such as smoking, however most do not know the dangers and these people watching are more likely benefit from this being on BBC Three rather than BBC 1. • The BBC are known for their documentaries, especially BBC Three, with successful documentaries such as Sun Sex and Suspicious Parents, this means that our documentary will get better publicity and adverts.
  • 7. Research into Topic • These are the webpages that we used for our research into documentary about Youth Smoking; - http://uk.reuters.com/article/2012/12/10/us-youth-smoking- idUKBRE8B918M20121210 -http://www.nashuatelegraph.com/opinion/editorials/988787-465/clearing- the-air-on-youth-smoking.html -http://bedford-nh.patch.com/articles/tobacco-sales-to-nh-youth-spiked-in- 2012-6873d4dc • IN addition we used YouTube videos to get research about the topic on smoking these are; - http://www.youtube.com/watch?v=4aloB3BjluI - http://www.youtube.com/watch?v=yaBTK1LGMFE
  • 8. Article Number 1 • http://uk.reuters.com/article/2012/12/10/us-youth-smoking-idUKBRE8B918M20121210 (Reuters Health) - Doctors should talk to school-aged kids and teens about the consequences of smoking and how to avoid pressure to start using cigarettes, a government-backed panel said today. The draft guidelines from the U.S. Preventive Services Task Force are based on a review of studies that found 19 percent fewer youths started smoking after a range of prevention programs. Out of more than 26,000 kids and teens in those trials, researchers found 50 would have to be counselled to prevent one from trying cigarettes over the next seven months to three years. However, the same review showed no benefits from smoking cessation counselling or drug treatment with Zyban (bupropion) for youth who had already taken up the habit. "Ninety percent or so of smokers initiate smoking prior to (age) 18, so to really prevent smoking you have to address the teenage and older child population," said Dr. David Grossman, a member of the task force from Group Health Research Institute and the University of Washington in Seattle. "This is really good news that primary care clinicians can play a role in this," he told Reuters Health. The draft guidelines are an update to the task force's 2003 guidelines, which found there wasn't enough evidence to determine whether counselling could help prevent kids from starting to smoke or help youth smokers quit. The newest version will be posted on the USPSTF website for public comment (bit.ly/cy0SzP) from December 11 until January 7. The studies analysed in the new review looked at everything from home mailings and phone calls to group counselling sessions with kids and their parents. "A variety of approaches appear to work. The most important thing is that clinicians do raise the issue as part of well-child care," Grossman said, noting that counselling can be quick and inexpensive. The task force said there's still a need for more research, including studies looking at what types of prevention programs are most feasible in the real world. It also recommends referring kids who already smoke to counselling programs designed for smoking cessation. There's some evidence that school-based programs may help kids quit, for example. Researchers at the Kaiser Permanente Centre for Health Research in Portland, Oregon, led by Carrie Pat node conducted the review supporting the new guidelines, which is published in the Annals of Internal Medicine. "If you're parents, you certainly want the family doctor to speak to your child on every occasion about not smoking," said Dr. Roger Thomas from the University of Calgary in Canada, who studies interventions to prevent adolescent smoking. And for doctors, "the more politely you do it, the less lecturing you do, the better," Thomas, who isn't part of the task force or the evidence review team, told Reuters Health. He said implementing non-smoking policies around schools and making sure shopkeepers don't sell cigarettes to teens can dissuade some young people from taking up the habit as well. "These interventions are working, and states should be putting money into these programs… because in the long term they save lives," agreed Dr. Joseph DiFranza, a tobacco researcher from the University of Massachusetts Medical School in Worcester, who also wasn't involved in the new guidelines. "Smoking or nicotine addiction really is a paediatric disease that carries over into adulthood," DiFranza told Reuters Health. A combination of community and school initiatives, as well as counselling during primary care visits, Grossman said, "really give us a chance at being able to prevent youth smoking."
  • 9. Article Number 2 • http://www.nashuatelegraph.com/opinion/editorials/988787-465/clearing-the-air-on-youth-smoking.html Clearing the air on youth smoking In the summer of 2011, The Telegraph began publishing an occasional series of stories under the heading “Cuts and Consequences,” which were intended to put a human face on the impact of state budget cuts on state programs during the 2011-12 budget cycle. Human services agencies, hospitals and colleges took the brunt of these cuts by the Republican-controlled Legislature, resulting in fewer services for children with disabilities, home health care for the disabled, drug and alcohol treatment, and legal assistance to the poor, to name a few. Now, it looks like we can add one more negative consequence to the list: a significant jump in the percentage of New Hampshire retail outlets that sold tobacco products to minors in 2012. Last month, the state Bureau of Drug and Alcohol Services issued its annual report that concluded tobacco sales to New Hampshire youth rose 5.4 percentage points last year – from 7.8 percent in 2011 to 13.2 in 2012. The percentage of stores found to have sold tobacco products to minors varied from county to county, ranging from a low of 0 percent in Merrimack County (none of 25 outlets checked) to a high of 55.6 percent in Coos County (five of nine). Hillsborough County registered slightly under the state average at 10.5 percent (eight of 76). And among the stated reasons for the sizeable year-over-year jump statewide? State budget cuts that led to fewer investigators and fewer inspections than in previous years, according to state officials. “This year, with the declining number of inspections, we may have gotten a little lax on that,” said Robert O’Hannon, a program specialist in the bureau and the former coordinator of a federal program aimed at restricting the sale of tobacco products to youth. The so-called Synar program – named after its sponsor, former U.S. Rep. Mike Synar, D-Okla., in 1992 – requires states to adopt and enforce laws prohibiting the sale of tobacco to individuals under the age of 18. States that exceed the 20-percent mark run the risk of losing up to 40 percent of their federal grant funding. Even with the increase, New Hampshire didn’t come close to that level, but the significance of that dramatic rise was not lost on state health officials. “While the results of the checks were well under the federal Synar requirement of 20 percent, this does raise concerns,” Joe Harding, director of the bureau, said in a statement. “Research shows that lower tobacco use by youth also decreases the chance that they will use drugs or alcohol.” Data compiled from the New Hampshire Youth Risk Behaviour Survey found a strong link between those who smoke and those who use other controlled substances. Based on a survey of 27,000 students in 2007, for example, 27 out of 28 high school students who smoked acknowledged drinking alcohol, too. And while this year’s Synar report makes no specific mention of the state Legislature’s ill-conceived decision in 2011 to reduce the state cigarette tax by 10 cents to $1.68 a pack – proponents erroneously argued such a move actually would boost state revenues – studies have shown that higher cigarette prices can serve as a deterrent to youth smoking. In fact, one study found that a 10 percent hike in cigarette prices can reduce youth smoking by roughly 7 percent. All the more reason why Gov.-elect Maggie Hassan should follow through on her campaign pledge to reinstate the 10-cent tax in the new legislative session.
  • 10. Article Number 3 • http://bedford-nh.patch.com/articles/tobacco-sales-to-nh-youth-spiked-in-2012-6873d4dc Tobacco Sales to NH Youth Spiked in 2012 Tobacco sales to young people in the Granite State increased by about 5 percent over the past year, according to a new report. The statistics, via recent tobacco compliance checks, show tobacco sales to youth increased from 7.8 percent in 2011 to 13.2 percent in 2012, according to a report released by the Bureau of Drug and Alcohol Services, state Department of Health and Human Services. The report said 291 tobacco retailers statewide were surveyed this year. Joe Harding, director of the Bureau of Drug and Alcohol Services, said in a press release Dec. 20 that the 2012 results are well under the federal requirement of 20 percent. However, concerns remain, he said. "Research shows that lower tobacco use by youth also decreases the chance that they will use drugs or alcohol," Harding said. Data from the NH Youth Risk Behavior Survey of 22,000 students found that nearly all of the high school students who smoked also reported drinking. CDC studies found that 19.5 percent of high schools students reported they had one more cigarettes in the past month, when surveyed in 2009. The same study and time period estimated that 5.7 percent of middle school students had tried or were smoking cigarettes at some point.
  • 11. Research Evaluation • Our research has come from secondary sources so it does not have the validity of getting our own knowledge but does give us a good understanding of the dangers and risks that we need to use in our documentary. • In addition we have done our own research through questionnaires and analysing other documentaries from the same channel. This gives us a more personal knowledge of what youth smoking is happening and within the college that we are going to feature within our documentary.
  • 12. Research into topic • From looking at these webpages and YouTube videos we found our facts that we will use in our documentary;  Nearly 90% of regular smokers start before they are 21.  There are over 3 million youth smokers in the UK alone.  It is estimated that each year in England around 340,000 children under the age of 16 who have never smoked before try smoking  In 2011, 25% of 11-15 year olds had smoked at least once  On 1 October 2007 the legal age for the purchase of tobacco in England and Wales was raised from 16 to18.  Despite the law, children still succeeded in buying tobacco from shops and vending machines.  There is little evidence to show that they have been successful in reducing either uptake of smoking or smoking prevalence among young people.
  • 13. Choice of TV Listings • Radio Times has a good range of programmes listed in detail, and therefore the magazines appeals to as many people as possible. This will make my advert affective. • The magazine is appropriate for all ages so will still target our specific group that we are aiming at. In addition it has no preference of gender so will again, keep a wide range of people. • The magazine is quite informal so will appeal to a younger audience as well as the regular readers of this magazine. • With famous actors and actresses featured on the main cover, it will attract a wider audience so we have more chance of our documentary being viewed and then further watched. • The radio times includes many great documentaries within their todays choices section so we will have a better chance to be noticed by our target audience and for the documentary to be noticed.
  • 14. Choice of Radio Station • We have chosen BBC Radio 1 as it is a very popular throughout the UK as it can reach a vast audience because the station is on FM (throughout the UK and in Northern France), LW (Throughout the UK and most of Europe), on Digital TV and internet. This means that we have an increased chance of people listening to our radio trail as the station is very vast. • To back this up, BBC Radio 1 is the second most popular radio station,(source; MediaUK.com) in the UK clearly indicating that the chances of our documentary being heard is increasingly big with over 11 million listerners. • In addition, Radio 1 includes some of the best DJ’s including Nick Grimshaw, Zane Lowe and Fearne Cotton who has recently won the Best Music Programme of 2012 in the Sony Radio Academy Awards. With this huge audience it will again increase our chances of the Radio Trail to be heard. • Radio 1’s remit includes; “The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. Its target audience is 15-29 year olds and it should also provide some programming for younger teenagers.” These guidelines are particularly suitable for our radio trail as we have a young target audience that will fit perfectly in to this radio station. Also it specifically states that it focuses on young listerners which again is a main part of our documentary as we want to focus on the younger generation who this will focus on.