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Press	
  Release	
  
Ref:	
  Clarion	
  Events:	
  EiG	
  2012	
  
Date:	
  25/09/12	
  

	
  


Press	
  Release	
  
        EiG	
  Announces	
  Start-­‐Up	
  Finalists	
  for	
  its	
  5th	
  Annual	
  LaunchPad	
  Session	
  	
  

         Five	
  gaming	
  start-­‐ups	
  to	
  contend	
  onstage	
  for	
  the	
  latest	
  innovation	
  and	
  
                             disruptive	
  business	
  models	
  in	
  the	
  industry	
  
	
  

London	
  and	
  Barcelona	
  (September	
  25,	
  2012)	
  –	
  EiG,	
  the	
  European	
  iGaming	
  Congress	
  &	
  Expo,	
  taking	
  
place	
   on	
   October	
   16-­‐18,	
   2012,	
   at	
   the	
   Fira	
   de	
   Barcelona,	
   Spain,	
   announced	
   today	
   the	
   selection	
   of	
   the	
  
five	
  finalists	
  that	
  will	
  exhibit	
  in	
  the	
  EiG	
  Start-­‐Up	
  Zone	
  and	
  pitch	
  in	
  the	
  highly-­‐competitive	
  Fifth	
  Annual	
  
Start-­‐Up	
  LaunchPad.	
  

Ewa	
  Bakun,	
  Head	
  of	
  Content,	
  Gaming	
  for	
  Clarion	
  Events,	
  commented,	
  “For	
  the	
  last	
  four	
  years,	
  the	
  
EiG	
  LaunchPad	
  has	
  been	
  a	
  platform	
  for	
  innovative	
  start-­‐ups	
  to	
  pitch	
  their	
  ideas	
  to	
  a	
  panel	
  of	
  experts,	
  
investors	
  and	
  to	
  a	
  room	
  full	
  of	
  the	
  EiG	
  high-­‐level	
  attendees.	
  This	
  year	
  the	
  stakes	
  are	
  even	
  higher	
  with	
  
the	
   evolutionary	
   forces	
   of	
   the	
   marketplace	
   driving	
   innovation	
   and	
   turning	
   business	
   models	
   upside	
  
down.”	
  

The	
  list	
  of	
  start-­‐ups	
  selected	
  for	
  the	
  2012	
  LaunchPad	
  are:	
  

LocusPlay	
   (www.LocusPlay.com):	
   Hi-­‐Tech	
  lottery	
   platform	
  that	
   can	
   be	
   quickly	
   rolled	
   out	
   in	
  
developing	
   regions	
   with	
   lesser	
   bandwidth	
   availability.	
   	
  Supports	
   wide	
   range	
   of	
   lottery	
   games	
   with	
  
diverse	
   regional	
   flavors	
   -­‐	
   could	
   this	
   be	
   an	
   innovative	
   solution	
   that	
   lotteries	
   worldwide	
   are	
   looking	
  
for?	
  

Colossus	
   Bets:	
   Bringing	
  unprecedented	
   high-­‐prize	
   pools	
   to	
   sports	
   betting	
   through	
   the	
   world's	
  
biggest	
  guarantees;	
  this	
  innovative	
  product	
  is	
  augmenting	
  the	
  existing	
  way	
  pools	
  are	
  being	
  played	
  
by	
  allowing	
  multi-­‐leg	
  cash-­‐in,	
  as	
  each	
  leg	
  progresses.	
  Can	
  they	
  bring	
  real	
  drama	
  to	
  betting?	
  

Goplay:	
   An	
   open-­‐source	
   iGaming	
   platform	
   that	
   enables	
  casino	
   operators	
   to	
   embed	
   free-­‐to-­‐play	
  
social	
   games	
   into	
   their	
   websites	
   and	
   reward	
   users	
   with	
   incentives	
   redeemable	
   at	
   land-­‐based	
  
casinos.	
  Does	
   it	
   offer	
   a	
   winning	
   solution	
   to	
  integrate	
   ‘social’	
   into	
   the	
   existing	
   bricks-­‐and-­‐mortar	
  
                                          Media	
  enquiries	
  to	
  Sam	
  Chance,	
  Marketing	
  Executive,	
  Clarion	
  Events	
  
                                           Tel:	
  +44	
  (0)20	
  7384	
  8119	
  Email:	
  sam.chance@clarionevents.com	
  
	
  
 


business?	
  	
  	
  

Living	
   Sports	
   Limited:	
   Combine	
  sports	
   with	
   casino	
  by	
   generating	
   real	
   time	
   odds	
   on	
   outcomes,	
  
putting	
   them	
   into	
   casino	
   style	
   user	
   interfaces	
   and	
   providing	
   a	
   second-­‐screen	
   experience.	
   Will	
   the	
  
founders’	
  non-­‐gaming,	
  aerospace	
  background	
  help	
  them	
  succeed	
  in	
  sportsbetting?	
  

Sofun	
  Gaming:	
  French	
  start-­‐up	
  with	
  an	
  ARJEL	
  license,	
  operating	
  Betkup,	
  a	
  social	
  sports	
  betting	
  site	
  
that	
  offers	
  unique	
  prediction	
  challenges	
  called	
  Kups	
  on	
  which	
  jackpots	
  are	
  formed.	
  Founder	
  defines	
  
it	
   as	
   "the	
   poker	
   of	
   sports	
   betting";	
   could	
   this	
   innovative	
   approach	
   be	
   a	
   solution	
   to	
   a	
   challenging	
  
French	
  market?	
  

Their	
  products,	
   revenue	
   models	
   and	
   potential	
   will	
   be	
   scrutinized	
   and	
   judged	
   during	
   the	
   5 th	
  EiG	
   Start-­‐
Up	
   LaunchPad	
   on	
   Wednesday,	
   17	
   October,	
   at	
   15:00	
   –	
   17:00	
  by	
   an	
   esteemed	
   panel	
   of	
   judges	
   that	
  
includes:	
  	
  

Edward	
  Pfeiffenberger,	
  Managing	
  Director,	
  Venatus	
  Interactive	
  

Phil	
  Cronin,	
  CEO,	
  Tombola	
  

Mark	
  Blandford,	
  Chairman,	
  Valhalla	
  Investments	
  and	
  Founder,	
  Sportingbet	
  

Uri	
  Levy,	
  VP	
  Business	
  Development,	
  Playtech	
  

Evan	
  Hoff,	
  Partner,	
  Velo	
  Partners	
  

Moderator:	
  Melissa	
  Blau,	
  Director,	
  iGaming	
  Capital	
  

After	
  hearing	
  the	
  judges’	
  commentary,	
  it	
  will	
  be	
  up	
  to	
  the	
  EiG	
  audience	
  to	
  choose	
  the	
  winner	
  using	
  
EiG	
  voting	
  technology	
  SpotId.	
  

Companies	
  such	
  as	
  FSB	
  Tech	
  Solutions,	
  USM	
  Gaming,	
  Passoker	
  and	
  TopHat	
  Apps	
  won	
  in	
  the	
  last	
  four	
  
years,	
  gaining	
  industry	
  exposure	
  and	
  launching	
  their	
  companies	
  at	
  EiG.	
  	
  

The	
   Launchpad	
   has	
   become	
   an	
   important	
   and	
   respected	
   cornerstone	
   in	
   the	
   iGaming	
   sector	
   for	
  
companies	
   in	
   their	
   early	
   stages	
   looking	
   to	
   raise	
   capital.	
   Three	
   of	
   the	
   four	
   EiG	
   winners	
   have	
   either	
  
raised	
  the	
  capital	
  they	
  were	
  seeking	
  or	
  partnered	
  with	
  industry	
  giants	
  shortly	
  after	
  winning.	
  This	
  was	
  
not	
  just	
  true	
  for	
  the	
  winners;	
  Crowd	
  Park	
  who	
  was	
  a	
  runner-­‐up	
  at	
  EIG	
  2011	
  also	
  raised	
  capital	
  on	
  the	
  
back	
  of	
  the	
  Launchpad.	
  

The	
   Launchpad	
   has	
   also	
   proven	
   a	
   valuable	
   place	
   for	
   investors	
   to	
   spot	
   new	
   trends	
   and	
   investment	
  
targets,	
   as	
   commented	
   by	
   Mark	
   Blanford,	
   an	
   industry	
   pioneer,	
   founder	
   of	
   Sportingbet,	
   investor	
   in	
  
the	
   gaming	
   sector	
   and	
   a	
   long-­‐time	
   Launchpad	
   judge:	
   “Several	
   of	
   my	
   investments	
   came	
   about	
   as	
   a	
  
result	
  of	
  connections	
  made	
  at	
  EIG.	
  The	
  start-­‐up	
  Launchpad	
  is	
  the	
  best	
  industry	
  opportunity	
  for	
  me	
  to	
  
spot	
  new	
  trends	
  and	
  interesting	
  companies”.	
  

	
  
The	
  11th	
  European	
  iGaming	
  Congress	
  &	
  Expo	
  (EiG)	
  is	
  taking	
  place	
  in	
  Barcelona	
  on	
  16-­‐18	
  October	
  
2012.	
   More	
   information	
   about	
   the	
   event	
   and	
   registration	
   can	
   be	
   found	
   at	
   www.eigexpo.com.	
  
	
  

                                          Media	
  enquiries	
  to	
  Sam	
  Chance,	
  Marketing	
  Executive,	
  Clarion	
  Events	
  
                                           Tel:	
  +44	
  (0)20	
  7384	
  8119	
  Email:	
  sam.chance@clarionevents.com	
  
	
  
 


	
  
###	
  
	
  
About	
  Clarion	
  Events	
  

Clarion	
   Events’	
   gaming	
   portfolio	
   is	
   the	
   first	
   choice	
   provider	
   of	
   quality	
   information,	
   events	
   and	
  
services	
   to	
   the	
   global	
   gaming,	
   gambling	
   and	
   betting	
   industries.	
   It	
   is	
   dedicated	
   to	
   supporting	
   the	
  
industry	
  it	
  serves	
  -­‐	
  whether	
  traditional	
  or	
  new,	
  supplier	
  or	
  buyer,	
  trade	
  association	
  or	
  government	
  
department.	
   The	
   ongoing	
   goal	
   for	
   Clarion	
   Events’	
   gaming	
   portfolio	
   is	
   to	
   maintain	
   its	
   position	
   of	
  
leadership	
  both	
  within	
  the	
  industry	
  and	
  in	
  representing	
  the	
  industry	
  to	
  the	
  business	
  community	
  at	
  
large,	
  providing	
  world	
  class	
  customer	
  service	
  in	
  the	
  process. http://www.totallygaming.com

About	
  EiG	
  

EiG	
  -­‐	
  Unravelling	
  European	
  iGaming.	
  

Each	
   year	
   EiG	
   serves	
   as	
   a	
   melting	
   pot	
   at	
   which	
   iGaming’s	
   CEOs	
   and	
   thought	
   leaders	
   mix	
   with	
  
regulators	
  and	
  the	
  brightest	
  new	
  market	
  entrants.	
  2012	
  is	
  no	
  exception	
  as	
  EiG	
  returns	
  to	
   its	
  spiritual	
  
home	
  in	
  Barcelona	
  across	
  16th	
  –	
  18th	
  October.	
  	
  

Courtesy	
  of	
  a	
   compelling	
   mix	
   of	
   panel	
   discussions,	
   case	
   studies	
   and	
   brainstorming	
   sessions,	
   the	
   11th	
  
European	
  iGaming	
  Congress	
  and	
  Expo	
  will	
  dissect	
  the	
  social	
  gaming	
  phenomenon,	
  drilling	
  down	
  to	
  
evaluate	
   its	
   value	
   as	
   a	
   player	
   acquisition	
   and	
   retention	
   tool	
   as	
   well	
   as	
   a	
   new	
   business	
   model.	
   Find	
  
out	
   about	
   monetisation	
   models,	
   player	
   migration	
   strategies,	
   new	
   business	
   opportunities,	
  
regulations,	
   the	
   opening	
   of	
   new	
   markets	
   and	
   a	
   whole	
   lot	
   more,	
   across	
   three	
   days	
   of	
   exhilarating	
  
learning	
  and	
  priceless	
  networking.	
  

To	
  join	
  1700	
  of	
  the	
  industry’s	
  most	
  progressive	
  minds	
  in	
  one	
  of	
  Europe’s	
  most	
  attractive	
  cities	
  simply	
  
visit	
   www.eigexpo.com	
   –	
   you	
   are	
   guaranteed	
   to	
   be	
   in	
   the	
   very	
   best	
   of	
   company.	
  
	
  	
  




                                          Media	
  enquiries	
  to	
  Sam	
  Chance,	
  Marketing	
  Executive,	
  Clarion	
  Events	
  
                                           Tel:	
  +44	
  (0)20	
  7384	
  8119	
  Email:	
  sam.chance@clarionevents.com	
  
	
  

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LocusPlay selected for EiG Launchpad 2012 Barcelona

  • 1.       Press  Release   Ref:  Clarion  Events:  EiG  2012   Date:  25/09/12     Press  Release   EiG  Announces  Start-­‐Up  Finalists  for  its  5th  Annual  LaunchPad  Session     Five  gaming  start-­‐ups  to  contend  onstage  for  the  latest  innovation  and   disruptive  business  models  in  the  industry     London  and  Barcelona  (September  25,  2012)  –  EiG,  the  European  iGaming  Congress  &  Expo,  taking   place   on   October   16-­‐18,   2012,   at   the   Fira   de   Barcelona,   Spain,   announced   today   the   selection   of   the   five  finalists  that  will  exhibit  in  the  EiG  Start-­‐Up  Zone  and  pitch  in  the  highly-­‐competitive  Fifth  Annual   Start-­‐Up  LaunchPad.   Ewa  Bakun,  Head  of  Content,  Gaming  for  Clarion  Events,  commented,  “For  the  last  four  years,  the   EiG  LaunchPad  has  been  a  platform  for  innovative  start-­‐ups  to  pitch  their  ideas  to  a  panel  of  experts,   investors  and  to  a  room  full  of  the  EiG  high-­‐level  attendees.  This  year  the  stakes  are  even  higher  with   the   evolutionary   forces   of   the   marketplace   driving   innovation   and   turning   business   models   upside   down.”   The  list  of  start-­‐ups  selected  for  the  2012  LaunchPad  are:   LocusPlay   (www.LocusPlay.com):   Hi-­‐Tech  lottery   platform  that   can   be   quickly   rolled   out   in   developing   regions   with   lesser   bandwidth   availability.    Supports   wide   range   of   lottery   games   with   diverse   regional   flavors   -­‐   could   this   be   an   innovative   solution   that   lotteries   worldwide   are   looking   for?   Colossus   Bets:   Bringing  unprecedented   high-­‐prize   pools   to   sports   betting   through   the   world's   biggest  guarantees;  this  innovative  product  is  augmenting  the  existing  way  pools  are  being  played   by  allowing  multi-­‐leg  cash-­‐in,  as  each  leg  progresses.  Can  they  bring  real  drama  to  betting?   Goplay:   An   open-­‐source   iGaming   platform   that   enables  casino   operators   to   embed   free-­‐to-­‐play   social   games   into   their   websites   and   reward   users   with   incentives   redeemable   at   land-­‐based   casinos.  Does   it   offer   a   winning   solution   to  integrate   ‘social’   into   the   existing   bricks-­‐and-­‐mortar   Media  enquiries  to  Sam  Chance,  Marketing  Executive,  Clarion  Events   Tel:  +44  (0)20  7384  8119  Email:  sam.chance@clarionevents.com    
  • 2.   business?       Living   Sports   Limited:   Combine  sports   with   casino  by   generating   real   time   odds   on   outcomes,   putting   them   into   casino   style   user   interfaces   and   providing   a   second-­‐screen   experience.   Will   the   founders’  non-­‐gaming,  aerospace  background  help  them  succeed  in  sportsbetting?   Sofun  Gaming:  French  start-­‐up  with  an  ARJEL  license,  operating  Betkup,  a  social  sports  betting  site   that  offers  unique  prediction  challenges  called  Kups  on  which  jackpots  are  formed.  Founder  defines   it   as   "the   poker   of   sports   betting";   could   this   innovative   approach   be   a   solution   to   a   challenging   French  market?   Their  products,   revenue   models   and   potential   will   be   scrutinized   and   judged   during   the   5 th  EiG   Start-­‐ Up   LaunchPad   on   Wednesday,   17   October,   at   15:00   –   17:00  by   an   esteemed   panel   of   judges   that   includes:     Edward  Pfeiffenberger,  Managing  Director,  Venatus  Interactive   Phil  Cronin,  CEO,  Tombola   Mark  Blandford,  Chairman,  Valhalla  Investments  and  Founder,  Sportingbet   Uri  Levy,  VP  Business  Development,  Playtech   Evan  Hoff,  Partner,  Velo  Partners   Moderator:  Melissa  Blau,  Director,  iGaming  Capital   After  hearing  the  judges’  commentary,  it  will  be  up  to  the  EiG  audience  to  choose  the  winner  using   EiG  voting  technology  SpotId.   Companies  such  as  FSB  Tech  Solutions,  USM  Gaming,  Passoker  and  TopHat  Apps  won  in  the  last  four   years,  gaining  industry  exposure  and  launching  their  companies  at  EiG.     The   Launchpad   has   become   an   important   and   respected   cornerstone   in   the   iGaming   sector   for   companies   in   their   early   stages   looking   to   raise   capital.   Three   of   the   four   EiG   winners   have   either   raised  the  capital  they  were  seeking  or  partnered  with  industry  giants  shortly  after  winning.  This  was   not  just  true  for  the  winners;  Crowd  Park  who  was  a  runner-­‐up  at  EIG  2011  also  raised  capital  on  the   back  of  the  Launchpad.   The   Launchpad   has   also   proven   a   valuable   place   for   investors   to   spot   new   trends   and   investment   targets,   as   commented   by   Mark   Blanford,   an   industry   pioneer,   founder   of   Sportingbet,   investor   in   the   gaming   sector   and   a   long-­‐time   Launchpad   judge:   “Several   of   my   investments   came   about   as   a   result  of  connections  made  at  EIG.  The  start-­‐up  Launchpad  is  the  best  industry  opportunity  for  me  to   spot  new  trends  and  interesting  companies”.     The  11th  European  iGaming  Congress  &  Expo  (EiG)  is  taking  place  in  Barcelona  on  16-­‐18  October   2012.   More   information   about   the   event   and   registration   can   be   found   at   www.eigexpo.com.     Media  enquiries  to  Sam  Chance,  Marketing  Executive,  Clarion  Events   Tel:  +44  (0)20  7384  8119  Email:  sam.chance@clarionevents.com    
  • 3.     ###     About  Clarion  Events   Clarion   Events’   gaming   portfolio   is   the   first   choice   provider   of   quality   information,   events   and   services   to   the   global   gaming,   gambling   and   betting   industries.   It   is   dedicated   to   supporting   the   industry  it  serves  -­‐  whether  traditional  or  new,  supplier  or  buyer,  trade  association  or  government   department.   The   ongoing   goal   for   Clarion   Events’   gaming   portfolio   is   to   maintain   its   position   of   leadership  both  within  the  industry  and  in  representing  the  industry  to  the  business  community  at   large,  providing  world  class  customer  service  in  the  process. http://www.totallygaming.com About  EiG   EiG  -­‐  Unravelling  European  iGaming.   Each   year   EiG   serves   as   a   melting   pot   at   which   iGaming’s   CEOs   and   thought   leaders   mix   with   regulators  and  the  brightest  new  market  entrants.  2012  is  no  exception  as  EiG  returns  to   its  spiritual   home  in  Barcelona  across  16th  –  18th  October.     Courtesy  of  a   compelling   mix   of   panel   discussions,   case   studies   and   brainstorming   sessions,   the   11th   European  iGaming  Congress  and  Expo  will  dissect  the  social  gaming  phenomenon,  drilling  down  to   evaluate   its   value   as   a   player   acquisition   and   retention   tool   as   well   as   a   new   business   model.   Find   out   about   monetisation   models,   player   migration   strategies,   new   business   opportunities,   regulations,   the   opening   of   new   markets   and   a   whole   lot   more,   across   three   days   of   exhilarating   learning  and  priceless  networking.   To  join  1700  of  the  industry’s  most  progressive  minds  in  one  of  Europe’s  most  attractive  cities  simply   visit   www.eigexpo.com   –   you   are   guaranteed   to   be   in   the   very   best   of   company.       Media  enquiries  to  Sam  Chance,  Marketing  Executive,  Clarion  Events   Tel:  +44  (0)20  7384  8119  Email:  sam.chance@clarionevents.com