Enabling high-value customers to find your local business first. http://localsearchoptimization.com/

2. The local advertising channel has changed

3. Why your business needs local search optimization
Potential customers are searching on the go, right now.
Mobile devices will be the most common web-access device by 2013 – Gartner
When they find what they’re looking for, they’re ready to buy.
82% of local internet searches follow-up offline with an in-store visit, phone call or purchase – TMP/Comscore
If your business isn’t on the first page of search results, you’re losing money.
94% of users clicked on a first page Google result and less than 6% clicked on a second page result – Chitika

4. The value of local search optimization
• Increases your ranking results for local keyword search results
• Promotes your business through citations to Google
• Creates additional business exposure on high-traffic loyalty sites
• Ensures your business is found on emerging mobile applications

5. How we optimize you business for local search
BASELINE SEARCH ANALYSIS
CITATION BUILDING
WEBSITE EVALUATION
REPUTATION MANAGEMENT
LOCALEZE SUBMISSIONS
ON-GOING REPORTING
MASTER LISTINGS SUBMISSIONS
DELIVERING VALUE AND CHOICE
LOCAL MOBILE IDENTITY SITE
GUARANTEED RESULTS

6. Analyze and optimize for best search results
BASELINE SEARCH ANALYSIS
A comprehensive local search analysis is done for your
business with a variety of keyword phrases, on Google,
Yahoo, and Bing.
We also check your existing business’s online profiles
for prominence and accuracy on the top-tier search
directories, the online Yellow Pages, and social media
channels. The results determine the best opportunities
to improve your business's local search optimization.
Your baseline analysis serves as a historical record for
measuring the success of your business’s local search
optimization over time.

7. Evaluate your website LSO strengths
WEBSITE EVALUATION
We evaluate your existing website and create a
detailed analysis of your sites LSO strengths and
weakness. Providing specific actions that should "
be taken to improve your local search ranking results.
Forward your LSO site evaluation to your website
developer. Taking action will improve ranking results,
enabling more customers to find your business first.

8. Localeze premium enhanced subscription
A sample* of the 100+ search platforms localeze premium subscription "
is distributed to and its influence on keeping your business first.
Bring customers to your door with increased visibility.
Localeze is the largest provider of core data to search portals,
navigation system databases, mobile device databases, and
online directories covering up to 90% of the 3.4 billion monthly
local searches that occur online and with mobile applications.
Included in all Local Search Optimization products: "
Localeze Premium Enhanced Subscription "
— a retail value of $297.
*Subject to change based on directory availability, performance, and popularity

9. Submission of master listings
Local Search Specialists, based in
MASTER LISTINGS Santa Barbara, California, create your
SUBMISSIONS
business profile to review sites, search
portals, online directories, and social media
channels, with an attention to detail not found
anywhere else.
Your accurate, enhanced, Master Listings are
manually created and submitted to the top-tier
Enhanced profiles include all pertinent and accurate data, photos and videos.
search directories — saving you hours of time
while connecting your business first to high Master Listing sites include*:
value customers when they search online.
local
local
Phone verification sites include*:
Social sites include*:
*Subject to change based on directory availability, performance, and popularity.

10. Creation of mobile local identity site
LOCAL MOBILE IDENTITY SITE
Your Local Mobile Identity Site is highly optimized "
for local search and the ideal place to send your
customers when requesting them to give you "
reviews online.
• Links to your website
• Provides an amplified LSO business presence
• Delivers your business to mobile devices
• Displays multi-site star ratings and reviews
• Reinforces your brand
• Includes photos, video*, hours of operation
• Generates map and direction functionality
• Links to social media and review sites
• Access to reporting and LSO status
"
*Not included with basic package

11. Building online “votes” for your business
CITATION BUILDING
A citation is like a “vote” for your business when
Google crawls other websites and finds your
business name, address and phone number (NAP).
The more “votes” Google finds, compared to your
competitors, is part of Google’s decision making
process to determine which website is ranked
higher in search results.
Each month our Local Search Specialists generate a report with the your
current local search ranking position and total Google citation count.
From that report, we evaluate the top ten competitors in your market
and analyze their citation profiles. We then add your business profile
to the search portals where your competitors are found and many more
where they are not.

12. Managing your business reputation
REPUTATION MANAGEMENT
Find out what people are saying about your business
online easily.
Giving you the opportunity to respond quickly to
reviews with email alert notifications.
Reputation and "social buzz" monitoring system:
Monitor when people post about your business on
review sites, social media sites, and video comments.
Competitor tracking:
For competitive markets, tracking tools allow clients
to compare their online presence against their
major competition.

13. On-going reporting of your business’s LSO
ON-GOING REPORTING
Provides the information needed to evaluate your"
local search optimization service and measure how "
we improve your business’s ranking results for "
local searches.
• Includes search engine positions, citations, "
and enhanced listing completeness
• Complete description of work performed
• Specific instructions for “next steps” needed to
keep your business first in your local market
• Delivers your baseline LSO grade and your current
LSO position to monitor gains made

14. Delivering value and choice for your market
DELIVERING VALUE AND CHOICE
If your business is new or well established, in a rural
market or highly competitive urban community, we "
have quality Local Search Optimization products "
that deliver results, guaranteed.
Our suite of tools and services enable your business to
simplify its online marketing needs, not complicate them.

15. Guaranteed results with no risk
GUARANTEED RESULTS
If you’re not happy with our service within 90 days, "
we ask that you communicate with us first to give"
us a chance to make you happy.
If we can’t, you get your money back.

16. Why choose local search optimization
Local businesses need a trusted and cost-effective partner to deliver
the most effective online local marketing services, no matter what the
trending technology is today.
Local Search Optimization is that trusted, innovative, experienced,
adaptable partner that puts your business first.

17. My business first
Asiri Desilva | Owner | Independent Automotive Group Inc.
“With the death of the Yellow Pages, we chose LSO to take our business’s marketing to the next level.
It’s reassuring to see our local presence online, in hundreds of places, while letting me spend more time
running my business rather than figuring out how to do it myself.”
Tom Reed | Director | Unity Shoppe
“Local Search Optimization provides quality results for everyone, whether it’s a private business or a nonprofit
like us. I was ecstatic when I saw my organization appear on the first page of Google’s search for ‘nonprofit
Santa Barbara’. LSO stays true to their word and delivers results. Just a month ago we had no online
presence and now we are on the first page of Google.”
Nathaniel Acosta | Owner | Channel Plumbing
“I’m always trying to set myself apart from competitors in my market. With the majority of my customers
searching for my services online, I’ve decided to adopt Local Search Optimization’s marketing strategies "
early on so that I can rank higher than my competitors online. LSO is helping me get to Google’s first page
and stay on top of everybody else.”
Thomas & Despina Tunberg | Owners | World Wide Art Books
“We consider ourselves resourceful business owners constantly looking for novel ways to generate new
business. Local Search Optimization understands this vision and their expertise in their own, unique form "
of Internet marketing has helped us get noticed in both local and international markets.”

18. Get Started Today
localsearchoptimization.com