The Opportunity with Co-op Advertising & Getting Started with LSA
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LSA President Neg Norton talks about how LSA has become the "one-stop-shop-for-co-op" for local media sellers. To learn more about how LSA aids in co-op advertising, visit: http://www.thelsa.org/lsa/lsa-co-op.aspx
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The Opportunity with Co-op Advertising & Getting Started with LSA
- 1. LSA + AD-BUILDER What it means for your business September 20, 2016
- 2. May 18, 2016
- 3. A not-for profit industry association of media companies, digital agencies and technology providers who help businesses market to local consumers. Provider of artwork, ideas and co-op advertising support needed to help media companies grow local retailers’ advertising. ABOUT THE COMPANIES
- 4. OUR MISSION Help members realize the promise of local and location-based marketing through data, conferences, consulting, insights, advocacy and more.
- 5. AREAS OF FOCUS • Location-based marketing • Consumer behavior • Media performance • Small business marketing • National-to-local • Local commerce • Online-to-offline (O2O) • Co-op advertising
- 6. MEMBERS
- 7. WHAT WE DO: RESEARCH REPORTS | INFOGRAPHICS | DATA CONCIERGE | CHARTS | CONSULTING
- 8. WHAT WE DO: EDUCATION WEBINARS | NEWS | REPORTS | BLOG | THOUGHT LEADERSHIP
- 9. WHAT WE DO: EVENTS CONFERENCES | SMB & INDUSTRY EVENTS | THINK TANKS | MEETINGS
- 10. WHAT WE DO: EVENTS LSA Bootcamp One-day live event for small businesses to learn about the full spectrum of digital marketing tactics and strategies. 2016 Schedule Denver: May 18 Detroit: June 1 Chicago: August 16
- 11. WHAT WE DO: EXPOSURE BLOG CONTRIBUTION | SPONSORED REPORTS | WEBINAR HOSTING NEWS/CASE STUDY DISTRIBUTION | SPEAKING OPPORTUNITIES
- 12. WHAT WE DO: EXPOSURE www.MarketingBitz.com Resource for small businesses to learn fundamentals of digital marketing.
- 13. Recas Creative Outlet LSA/AD-BUILDER SYNERGIES Co-Op Online Service Bureau Raw Data File
- 14. ABOUT LSA CREATIVE OUTLET Online database of over 1.3 million photos, illustrations and artwork on a royalty-free basis. ADDITIONAL CREATIVE SERVICES • Brand Design • Custom Graphics/Ads • Infographics • Custom Reports • Customer Pitch Support
- 16. ONE-STOP-SHOP FOR CO-OP • Combined Co-Op Database: Access to thousands of active co-op programs in one place • Service Bureau: Services to help operationalize use of co- op funds by local media orgs across the country • Creative Services: Creative department dedicated to supporting all of your creative needs • Consulting Services: Help establish best-practices and co-op departments for your media =
- 17. WHAT'S NEXT? Recas Local A mobile app intended for DEALERS of national brands and their working MEDIA PARTNERS to manage a dealer’s local co-op advertising budgets in a cohesive and uniform manner.