Pictures and projects from Cato Corp. Laura A. Douglas

1. I N T R O D U C T I O N T O O N L I N E L E A R N I N G
W E E K 6
F I N A L A S S I G N M E N T
Laura A. Douglas

2. Welcome to Laura A. Douglas’s portfolio!
Thank you for taking the time to
explore this presentation.
I will be focusing on my time with
Cato Corporation from January
2008 to April 2009.

3. Online Visual C/V
 I invite you to
visit my on-line
portfolio at:
 www.visualcv.c
om/lmiatak9

4. A Little About Me:
 What are you going now?
 I am currently attending
college part time at The Arts
Institute of Pittsburgh,
Online Division. I am also
working part time at JC
Penney in Manassas, VA.
 I have just re-located to the
Northern Virginia area from
Northern Atlanta. I had been
working for Cato Corporation
as the Store Manager in
Douglasville, GA.

5. Career Objective
 What is your
objective?
 I am looking for a
Visual Merchandiser
position with a growing
company with excellent
opportunity for
advancement.
Eventually, I would
like to step into a
regional or district
manager role.

6. P L E A S E E N J O Y T H E F O L L O W I N G S L I D E S . I
W I L L B E P R E S E N T I N G S E V E R A L S P E C I A L
P R O J E C T S :
L P Q U I Z , R O T A T I N G S T O R E S C H E D U L E , C R E D I T
M E M O , F L O O R P L A N S , I N T E R V I E W S C R E E N E R ,
B E F O R E & A F T E R P H O T O G R A P H S , & A W A R D S
W O N .
Laura A. Douglas
Store Manager

7. Loss Prevention Quiz
Prototyped at
Douglasville Cato 0856.
Adopted through region
as training tool for new
hires and refresher for
existing personnel.

8. Excel Store Schedule
Rotating Management
Schedule
Cato Schedules

9. Inner Store Friendly Competition
I inspired inner store
competition for
acquiring new Cato
credit accounts. I simply
displayed individual
statics on the pie-
everyone wanted to have
the biggest slice!
This approach was so
successful, I was asked
to write a “How To”
memo and helped roll it
out to the region.

10. The Beginning:
Cato LP Theft Chart
Scan of Corporate Floor
Plan- used for fixturing key
Evolution of Cato Floor Plans

11. Adaptation of Loss Prevention
Generic Floor Plan Outline
Store 1193 Adapted Floor Plan
with Fixturing and Backroom
Detail
Evolution of Cato Floor Plans

12. Before: Unbalanced Fixtures,
No Line of Sight Focal Points
After: Line of Sight Focal Points &
Seasonal Shop Established
Evolution of Cato Floor Plans

13. Interview Screener Questions

14. Cato Wall Merchandising Q4

15. Cato Wall Merchandising Q4

16. Cato Wall Merchandising Q4

17. Cato Wall Merchandising Q4

18. Cato Wall Merchandising Q4

19. Before: Bath & Body
Fixture After: Bath & Body Fixture
Cato Before & After

20. Watch Cases
Cato Accessories Merchandising

21. Cato Accessories Merchandising

22. Cato Accessories Merchandising

23. Cato Accessories Merchandising

24. Prototype for Bra Fit
Event
Marietta, Georgia
Cato 1193 Fit Clinic

25. Before: Backroom Upper
Storage After: Document Storage
Cato Before & After

26. Before: Backroom
After: Managers Desk &
Backroom
Cato Before & After

27. Sales Contests &
Secret Shop Awards
Cato Certificates of
Excellence:
2009 Q1 Top Dog Sales
Award
2008 Winner of Top
Average Daily Sale in
District
2008 Winner of
Controllable Expenses
Award in District
2008 Winner of Top
Credit Acquisition in
District
2008 Top Year To Date
Sales Per Hour in District
2008 Q4 Secret Shop 100
(perfect score)
2008 Q4 Shrink Results

28. W H E N I S T H E B E S T T I M E T O R E A C H Y O U ?
I M A Y B E R E A C H E D O N M Y M O B I L E P H O N E :
3 0 1 - 7 4 8 - 4 2 8 9
M - F 1 0 A M - 7 P M E S T .
I M A Y A L S O B E R E A C H E D A T M Y E - M A I L
A D D R E S S :
L M I A T A K 9 @ Y A H O O . C O M
Contact Information:

29. I H O P E Y O U E N J O Y E D M Y P R E S E N T A T I O N .
P L E A S E C O N T A C T M E I F Y O U W O U L D L I K E
T O A R R A N G E A N I N T E R V I E W .
Thank you!