State DOTs and the Public Involvement process: This presentation reviews three projects that used social media in the public involvement process. Most state DOTs use social media simply to promote traditional involvement process. Best situations clearly define how, where and when public can learn about and comment upon the project and process.
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Social Media in the NEPA Process - Three Case Studies
1. Lloyd D. Brown
Director of Communications
American Association of State
Highway and Transportation Officials
DOTs and Public Engagement:
Social Media in the NEPA process
Western Association of State Highway and Transportation Officials
Colorado Springs, CO
June 21, 2012
2. What we’ll cover
• Social media tools
• How are they being used
• Recommendations for decision-makers
3. Social media tools
What’s so social about today’s media?
• Facebook
• Twitter
• YouTube
It’s all about the conversation!
4. Most state use social media
… but few actually use it socially
2011 AASHTO survey of state DOTS found:
• 31 states use Twitter
• 26 states use Facebook
• 10 states have blogs, another 10 are
planning for blogs
• Just 26 states have protocols for how
social media tools should be used.
5. Putting social media to work
2011 focus groups & interviews reported
state DOTs barriers to implementation:
• Organizational culture
• Budgets
• Legal concerns
6. State DOT Examples
• Iowa & Illinois DOTs: Chicago to Omaha
Rail Line
• North Carolina DOT: Driving 95 Project
• Maryland DOT: Baltimore Red Line
11. Recommendations
• Social media are complementary tactics
• A social media plan should include:
specifics about how your agency will use social
media and what it hopes to achieve,
protocols for dealing with inappropriate comments
or sensitive postings,
clarifies team or individual responsibilities for
regularly updating the sites
and a process for recording comments
12. DOTs and Public Engagement:
Social Media in the NEPA process
Contact:
Lloyd D. Brown, Director of Communications
American Association of State Highway and Transportation Officials
(202) 624-5802 office
(202) 677-5811 cell
lbrown@aashto.org
4/26/2012 12
Editor's Notes
Org Culture: “I don’t think that we are really trying to connect with the public … we label it the publicbut I think it’s the transportation insiders that we go with and try to keep happy. It’s nottrue public involvement. I think that’s why there is always a disconnect a lot of timesbetween what the public wants and why we’re always complaining that there’s notenough money for transportation.”Budgets: “We’ve been struggling to figure out how to deploy the new channels ofcommunication without increasing staff. Because as we all know, that many of these – if youwant them to be two-way channels (of communication) – are very staff intensive and require alot of time and people to respond.”Legal: “In fact, our system of public meetings is essentially a kind of a variation of brick and mortar.You’ve got a public meeting at 7 o’clock some evening and you have to physically show up ifyou want to hear it or see it.”
Is social media intended to collect input for the environmental document or is it simply to enhance the traditional process?