1. Corporate Identity Guide

2. WE DO IT FOR YOU

3. Table of Contents
1| Logo
1.1 Full Colour
1.2 Black & White
1.3 Different Backgrounds
1.4 What is Allowed and What is NOT
2| Colours
3| Typography
4| Key-visual
4.1 Slogan
4.2 Graphic Elements
5| Materials
5.1 Corporate material
- Business card
- Envelope
- Memorandum
- Folder
- Notebook
5.2 Electronic Signature
6| Branding

4. 1| Logo
1.1 Full Colour
1.2 Black & White
1.3 Different Backgrounds
1.4 What is Allowed and What is NOT

5. Logo of EPTISA Southeast Europe
d.o.o. has been derived from the logo
of EPTISA Madrid. This logo variation
is made according to their guide, and
guidelines for its usage will be
1.1 Full Colour explained futher on in this document.
Full colour version Variations in one colour
Full colour original version with gradients Lighter side of the gradient is 70%
of the original colour
Darker side of the gradient is 100%
of the original colour

6. 1.2 Black & White
Monochrome logo (positive and negative variations)
Usage of the positive and negative logos on backgrounds with diferent percentage of black colour
20%
80%
40%
60%
60%
40%
80%
20%

7. 1.3 Different Backgrounds
Logo should be placed on a surface that will not reduce its visibility. Depending on the back-
ground, one of the proposed variations of the logo should be used. The main version of logo is
for usage on light and white surfaces.

8. 1.4 What is Allowed and What is NOT
Logo should not be streched, outlined, twisted, coloured in any colour that is not specified in this
guide, reduced in size below the lowest recommended value, and finally, it should not be placed
at the very edge of a page nor can any other objects be found within its save space area.
NO
YES
Smallest recommended size
20 mm
Recommended white space

9. 2| Colours
CMYK Colours that represent EPTISA Southeast
C:0, M:59, Y:96, K:0 Europe d.o.o are blue (PANTONE 302C)
and orange (PANTONE 165C). For materi-
als that will primarily be used in digital
C:100, M:25, Y:0, K:50 format (on screen), colours should be used
in RGB colour mode. For printed materials
colours should be in CMYK colour mode.
RGB
R: 245, G:102, B:0
R:0, G:71, B:107
PANTONE
PANTONE 165C
PANTONE 302C
% 100 90 80 70 60 50 40 30 20 10

10. 3| Typography
Primary Typography used is Helvetica Neue LT Pro in all its variations (bold, regular, italic, black
etc.). In case that primary typography is not available, secondary typography that can be used
is Arial Narrow.
Primary Typography
Secondary Typography

11. 4| Key-visual
4.1 Slogan
4.2 Graphic Elements

12. 4.1 Slogan
Slogan can be used on all materials. Recommended colour variations are found below. Text of
the slogan: “WE DO IT FOR YOU” (all capitals)

13. 4.2 Graphic Elements
Squares in PANTONE 302 C colour with opacity variations.
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
“ti” letters isolated from the logo

14. 5| Materials
5.1 Corporate Material
- Business Card
- Envelope
- Memorandum
- Folder
- Notebook
5.2 Electronic Signature

15. 5.1 Corporate Material
Folder
Business Card
Notebook
Memorandum Envelope

16. 5.2 Electronic Signature
Electronic signature should be made according to the instructions given on this page.
Colours in the signature should be the
colours that represent EPTISA Southeast
Europe d.o.o. For this purpose colours
should be used in RGB colour mode
defined previously in this guide.

17. 6| Branding
It is recommended for the logo to be printed in original colours on the materials with white back-
ground. If materials have some other colours on them, they are recommended to be blue
or/and orange.