What are the most important challenges of our time' What are the questions we have to ask ourselves before starting a communication strategy on the web? In this presentation at VINISUD 2014, some thoughts and tips

1. Elisabetta Tosi
Giampiero Nadali
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fermentidigitali.com
VINISUD
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How to communicate
wine in the web 2.0
age
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Montpellier, 24th February - 20124
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3. OUR (current) CHALLENGES:
•Humans are slow to change; technology is changing
very rapidly
•We still think local… living in a global world
•“If you don’t evolve… you die!” managing
disruption
•Overloading of informations: how to survive
(picking what I really need)?

5. BEFORE YOU LEAVE FOR YOUR TRIP…
CHOOSE YOUR FINAL DESTINATION
…before diving in the web, set a strategy!

6. 3 QUESTIONS to ask oneself:
•What is your MESSAGE?
•Where are your CONSUMERS?
•How much TIME do you want to
dedicate to this commitment?
!
!

7. Social Media are a tool kit
When you know
what you want
to do,
you can
choose the right tool
(not before)

8. 3 Golden Rules:
•Choose the right TONE OF VOICE (because any channel has
its own)
•Choose the right CONTENT to share (in the right channel…)
•Choose the right TIME to post
…never forget that it’s all a matter of dialogue and relationship… (and fun…)

9. a pray…
do not sell
DO NOT SELL do not sell
DO NOT SELL
do not sell
do not SELL DO not Sell
DO. NOT. SELL.!!!!
!
DO NOT SELL do not sell

10. “Companies can now communicate with their markets directly. If they blow it, it
could be their last chance”
Some successful case history in Italy
Marilena Barbera -
CANTINE
BARBERA
Gianpaolo Paglia
POGGIO ARGENTIERA
Armin KOBLER
Luca Ferraro - BELECASEL

11. WINE IS SOCIAL!

13. Contatto:
Elisabetta Tosi
lizzytosi@gmail.com
Mobile: 348 5178920
Giampiero Nadali
giampieronadali@mac.com
Mobile: 348 7419566
fermentidigitali.com
!
info@fermentidigitali.com