Liz Rosenthal Ukfc Digital Innovation

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LizRosenthal

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NEW RELATIONSHIPS WITH AUDIENCES
NO LONGER PASSIVE
REMIXING AND COLLABORATING

CHANGING ROLE OF CURATORS/ CRITICS/ COMMISSIONERS
NEW MEASURES OF QUALITY AND RELEVANCE/ DIGITAL
WORD OF MOUTH

FRAGMENTED AUDIENCES ACROSS PLATFORMS
WORK ACROSS MEDIA - NEW FORMATS

DIRECT CONNECTION BETWEEN CREATORS, RIGHTSHOLDERS
AND AUDIENCES
BUILD A COMMUNITY/ FANBASE AROUND YOUR FILMS

BUILDING AUDIENCE DEMAND
THE HUGE IMPACT OF SOCIAL MEDIA
Building fanbases and communities around films is key

Social media has a had a massive impact on all media businesses

Last year, the audience using online social networks increased by:

35% in Europe
66% in the Middle East & Africa
33% in Latin America

FOUR EYED MONSTERS
Susan Buice & Arin Crumley

www.foureyedmonsters.com

HEAD TRAUMA
Lance Weiler

www.headtraumamovie.com

THE DARK KNIGHT-Why So Serious ARG
42 Entertainment

http://batman.wikibruce.com/Home

BRAVE NEW FILMS
Robert Greenwald

www.bravenewfilms.com

AGE OF STUPID
Franny Armstrong

www.ageofstupid.net

AGE OF STUPID
Sophie Barthes

http://thesoulstoragecompany.com/

POWER TO THE PIXEL
Oct 14-16 2009

www.powertothepixel.com

CONTACT:
Liz Rosenthal
Founder & Director
Power to the Pixel
21 Stephen Street (c/o BFI), London W1T 1LN

E: liz@powertothepixel.com
T: +44 (0)20 7957 4849
M: +44 (0)7957 342896
skype id: LizRosenthal
http://www.powertothepixel.com
http://twitter.com/powertothepixel

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Liz Rosenthal Ukfc Digital Innovation

1. TALES FROM THE DIGITAL FRONTIER Digital Innovation in Distribution UK Film Council 18th August 2009 Liz Rosenthal Case Studies / Four Eyed Monsters / Head Trauma / The Dark Knight / Brave New Films / Age of Stupid / Cold Souls www.powertothepixel.com

2. NEW RELATIONSHIPS WITH AUDIENCES NO LONGER PASSIVE REMIXING AND COLLABORATING CHANGING ROLE OF CURATORS/ CRITICS/ COMMISSIONERS NEW MEASURES OF QUALITY AND RELEVANCE/ DIGITAL WORD OF MOUTH FRAGMENTED AUDIENCES ACROSS PLATFORMS WORK ACROSS MEDIA - NEW FORMATS DIRECT CONNECTION BETWEEN CREATORS, RIGHTSHOLDERS AND AUDIENCES BUILD A COMMUNITY/ FANBASE AROUND YOUR FILMS

3. BUILDING AUDIENCE DEMAND THE HUGE IMPACT OF SOCIAL MEDIA Building fanbases and communities around films is key Social media has a had a massive impact on all media businesses Last year, the audience using online social networks increased by: 35% in Europe 66% in the Middle East & Africa 33% in Latin America

4. FOUR EYED MONSTERS Susan Buice & Arin Crumley www.foureyedmonsters.com

5. HEAD TRAUMA Lance Weiler www.headtraumamovie.com

6. HEAD TRAUMA Lance Weiler www.headtraumamovie.com

7. HEAD TRAUMA Lance Weiler www.headtraumamovie.com

8. THE DARK KNIGHT-Why So Serious ARG 42 Entertainment http://batman.wikibruce.com/Home

9. BRAVE NEW FILMS Robert Greenwald www.bravenewfilms.com

10. AGE OF STUPID Franny Armstrong www.ageofstupid.net

11. AGE OF STUPID Franny Armstrong www.ageofstupid.net

12. AGE OF STUPID Sophie Barthes http://thesoulstoragecompany.com/

13. POWER TO THE PIXEL Oct 14-16 2009 www.powertothepixel.com

14. CONTACT: Liz Rosenthal Founder & Director Power to the Pixel 21 Stephen Street (c/o BFI), London W1T 1LN E: liz@powertothepixel.com T: +44 (0)20 7957 4849 M: +44 (0)7957 342896 skype id: LizRosenthal http://www.powertothepixel.com http://twitter.com/powertothepixel

Liz Rosenthal Ukfc Digital Innovation

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