This document discusses how mobile devices are increasingly important for businesses. It notes that mobile searches and purchases are growing significantly. Statistics show more consumers own smartphones and use them to check product availability and make purchases. The document recommends businesses develop mobile websites or apps, focus mobile in their advertising, and offer mobile payments. It also discusses the rise of mobile commerce, with mobile now driving all online growth. Businesses are advised to consider their mobile traffic sources and channels to determine the best mobile options.

1. Bringing mobile and
tablet devices into your
business

2. 2010 prediction: mobile to overtake PC by 2013
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3. 2013 reality: it seems to have come true
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4. Mobile searches are increasing..
 Search volumes on tablet outpace all devices +132%
 Search volumes on smartphone devices grew + 66%
87% of mobile users search for local information on phones
76% go on to make a purchase or contact the business
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7. Industry stats
 72% of UK consumers own a smartphone vs to 58% in 2012
 Over 50% of consumers have used a smartphone to check product
availability and to buy goods
Actions for businesses:
– Develop mobile commerce capabilities through a mobile site or app
– Put mobile in a predominant position in their advertising strategy
– Explore the possibilities of embedding a mobile payment solution
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8. “Tipping point reached in e-retail, as mobile
now accounts for all online growth”
IMRG, September 24, 2013
 Sales via Desktop flat-line as sales via mobile devices now
account for all online growth
 Shift in consumer behaviour confirmed as online shoppers
migrate to mobile devices
 23% of all retail sales were from mobile devices in Q2 2013
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9. Your options in mobile

10. The platforms for you
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Look at your website reports and see where
your traffic volumes are coming from………….

11. The channels for you
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- faster browsing
- better for large images
- ideal for video
- popular amongst 25+ adults
- fast replacing PC as main traffic driver
- slower browsing
- needs small images
- ideal if search is a big
traffic driver for you
- a key driver of calls and
‘store locator’ searches
- mid speed
browsing
- richer
experience
- ideal for loyal
customers

12. Responsive design as a solution for all devices
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13. The uses of mobile

14. The uses of mobile
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15. The potential of mobile

16. Connect your website experience to your store
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17. Pay anywhere in store with mobile tills
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18. Target your customers on their mobile in-store
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19. Thank you