On Wednesday, July 28, 2010, LiveWorld hosted a free 1-hour webinar: "Best Practices in Facebook Marketing," featuring the latest research from Altimeter Group Partner Jeremiah Owyang. Jeremiah's presentation focused on 8 metrics of success in Facebook marketing, from setting the right expectations and providing up-to-date content to enabling peer-to-peer interactions and creating effective calls to action. The webinar also included a presentation from LiveWorld chairman and CEO Peter Friedman, explaining the importance of good community management and moderation in the Facebook environment.

1. Jeremiah Owyang, Altimeter Group Peter Friedman, LiveWorld liveworld.com Your brand lives in the voice of your customers Patent Pending #Social 2010 LiveWorld webinar: “Best Practices in Facebook Marketing”

2. liveworld.com Your brand lives in the voice of your customers Patent Pending Agenda Presentations: 40 minutes Questions: 15 minutes #Social 2010

3. Facebook Marketing Best Practices Practically Applied Peter Friedman Chairman & CEO, LiveWorld @PeterFriedman @LiveWorld #Social2010 liveworld.com Your brand lives in the voice of your customers Patent Pending

8. Facebook tops 500mm users

10. Findings: 8 Success Criteria for Facebook Page Marketing

12. Chevron sets expectations with policy

14. Four Seasons extend brand to Facebook experiences and tabs

17. Jenni from Axe engages with community

19. SAP engages in dialog

21. Pampers fosters conversations with Q&A

23. Kohl’s asks customers to share their savings “Raise your receipt” contest

25. Target inserts ecommerce photo printing right into the experience.

28. Retail and CPG scores Adolescence, Luxury Immature

30. Jeremiah Owyang [email_address] web-strategist.com/blog Twitter: jowyang THANK YOU With assistance from Christine Tran, Researcher

31. Altimeter Group is a Silicon Valley-based strategy research and consulting firm that provides companies with a pragmatic approach to disruptive technologies. We have four areas of focus: Leadership and Management, Customer Strategy, Enterprise Strategy, and Innovation and Design. Visit us at http://www.altimetergroup.com or contact [email_address] About Us

38. Integration: Social Media Landscape Reach Alignment Depth Volume High Low Verticals Broad Destination Social Networks Branded Community

39. Social Brand Flow Reach Alignment Depth Volume High Low Broad Destination Social Networks Verticals Branded Community Persistent, consistent brand presence Optimal immersion in your customers’ social flow

40. Set Culture, Story, Tone & Context Reach Alignment Depth High Low Community Management & Moderation CM & Mod Com. Mgmt & Modration Community Mgmt & Moderation Community Management & Moderation Community Management & Moderation

42. New: LiveWorld Facebook LiveConnect

43. Simultaneous Application On Facebook & Central Site Reach Alignment Depth High Low Brand’s Central Community Brand’s Facebook Page Consumers engage with each other in same application at same time

44. Users Can See Each Other, Each Other’s Posts & Replies In Real Time

47. Audience Questions #Social2010 @LiveWorld @PeterFriedman

48. Follow us online http://liveworld.com/socialvoice