Pubcon 2012.10.16 - Multimedia SEO

PubCon 2012 Las Vegas BABY!

MulitmediaSEO
Multimedia SEO
Multimedia SEO
October 16, 2012

@giovanni
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Thank You!

@giovanni
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Why me?

@giovanni
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Why me?

@giovanni
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Why me?

@giovanni
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Caveat

@giovanni
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What are we dealing with here?

1
7
2 @giovanni


Multimedia Optimization
Many reasons why we post.
Engagement, SEO, Trafﬁc,
Links, Brand Lift, Customer
Service, Sales, Marketing,
et al
@giovanni
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Why don’t
people engage
with my media?

@giovanni
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Do you have a plan?

@giovanni
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Do you have a plan?

@giovanni
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Do you have a plan?

@giovanni
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Do you have a plan?

@giovanni
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Your approach to
online media
needs to rock

@giovanni
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Your online
media must rock
@giovanni
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The topics you
cover in your
online media
must rock

@giovanni
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Plan, Plan & Plan some more
How are we getting
Site review,
Who, this content in front
scheduling, shot list,
What, of eyeballs?
backup equipment,
Where,
batteries, know where
When, What do we expect
your exits are, know
Why? people to do after
alternate entrances...
seeing the content?

@giovanni
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Question:

@giovanni
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Do you love media?

@giovanni
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Do you really love media?

@giovanni
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Do you really, really, really,
really love media?

@giovanni
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does not equal instagram

@giovanni
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quality is hard

@giovanni
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quality is dirty

@giovanni
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quality is tiring

@giovanni
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quality is tedious

@giovanni
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quality is boring

@giovanni
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quality is a pain in the bum

@giovanni
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quality is
worth it

@giovanni
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before you start,
make sure you
love media enough
to do it right
@giovanni
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FOCUS
(pun tee-hee)

@giovanni
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FOCUS

Media, Topic, Theme

@giovanni
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Results

@giovanni
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Results

@giovanni
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Results

@giovanni
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Results

@giovanni
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Results

@giovanni
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Photos/Video
My Weapons Of Choice

@giovanni
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@giovanni
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EQUIPMENT

Canon 5D
Canon 7D
Canon T2i (T3i/T4i)
Canon G12
GoPro HD
iPhone

@giovanni
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Tools Of The Trade
Facebook
Flickr
Foursquare
Google+
Pinterest
Tumblr
Twitter
Wordpress
YouTube
@giovanni
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Tools Of The Trade
Adobe Bridge
Apple Aperture
Apple FCPX
Apple Logic Pro
Google Analytics
Raven Tools
TubeToolbox
TweetAdder
YouTube Insight
@giovanni
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BASICS:
CREATIVE TIPS
OTHER STUFF:

Rule of thirds. Dress the part. Change of clothes
Balancing elements in the shot. available.
Leading lines. Keep business cards ON you.
Symmetry. Monopods & tripods are your friends.
Background. People love the fisheye.
Framing. Using extreme ends of zoom lenses.
Aperture for dummies.
CREATIVE LIGHT: Customize the buttons on your camera.
Zoom with your feet.
Over exposure. Eye.fi - cards ROCK.
Under exposure. Compose the photo/video in the camera.
Flash rings. Keep a step ladder in your car. Knee pads.
Natural lens flare. Band-Aids. Igloo. Paper towels.
Light hacking.

@giovanni
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CREATIVE TIPS

Quality Trumps
Optimization
EVERY TIME

@giovanni
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CREATIVE TIPS

Quality Alone
Gets You Nowhere

@giovanni
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CREATIVE TIPS

Quality Alone
Gets You Nowhere

@giovanni
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Creating Quality
Walk TALL and leave
a small footprint

@giovanni
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Creating Quality
Don’t describe yourself as anything other than a
professional photographer/videographer/ﬁlmmaker if
you want to be taken seriously.

@giovanni
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Creating Quality

Know your rights.
Know the law/know the TOS on sites you’re working on.
Don’t be unnecessarily confrontational, but don’t be a
doormat either. Private security are NOT the police. Have
them call the police if you can’t come to agreement and
they attempt to detain you.
NEVER give anyone your camera. NEVER give anyone your
video/photos. But give the police “the disk from your
@giovanni
49 camera” if they ask - Use The Cloud or your pocket.


Creating Quality

Be creative. Duh, really? Really.

Find the angles that no-one else would.

If you want your photography to stand out, you must
get shots no-one else is getting.

@giovanni
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Creating Quality
Be present. Be alert.
@giovanni
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Creating Quality
Remember I said the get the
shots you NEED ﬁrst?

Once you have gotten those
AND backed up those
photos?

Sneak around.

Shoot to get kicked out.

@giovanni
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Spreading The Word

@giovanni
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Keyword Research

@giovanni
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Photo SEO Tips

@giovanni
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Photo SEO Tips

@giovanni
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Photo SEO Tips

@giovanni
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Photo SEO Tips

@giovanni
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Photo SEO Tips

@giovanni
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Video SEO Tips

@giovanni
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Video SEO Tips

@giovanni
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Video SEO Tips
Video SEO Ranking Factors

-Title
-Description
-Tags
-Views
-Ratings
-Playlist Additions
-Inbound Links
-Relevance of content
-Flagging/Favorites
-Shares/Embeds
-Onsite Links
-Comments
-Age of VIdeo
-Channel Views
-Subscribers
@giovanni
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Video SEO Tools

@giovanni
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Results

@giovanni
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Results

@giovanni
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Results

@giovanni
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Results

@giovanni
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Results

@giovanni
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Thank You Sign Up For The
Search &
Download this presentation! Social Media
Strategies Newsletter
http://LiveLoudTexas.com/preso
Giovanni Gallucci
giovanni@LiveLoudTexas.com
469.682.6978
http://LiveLoudTexas.com

google+: http://LiveLoudTexas.com/plus
facebook: http://www.facebook.com/LiveLoudTexas
tumblr: http://LiveLoudTX.tumblr.com
twitter: http://twitter.com/giovanni
youtube: http://youtube.com/LiveLoudTX
@giovanni
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Pubcon 2012.10.16 - Multimedia SEO

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Pubcon 2012.10.16 - Multimedia SEO