This is our presentation from our first interestet meeting for Little Raleigh Radio at Kings in the Summer of 2011

1. Little Raleigh Radio

2. What is LPFM?
Low Power FM radio refers to two types
of special radio broadcasting licenses
FCC created these new licenses because
of concerns that radio no longer provided
an outlet for local voices, music, news
content, or media training
Regulated by the FCC so it's bonafide and
certified // Must abide by all FCC rules
No joke about the low power // the licenses
are for 10 and 100 watt transmitting power

3. Educational Nonprof t Radio Organizations in our area
i
WKNC transmits at 25,000 watts
WUNC pushes out 100,000 watts from Chatham County, along
with two repeat transmitters in Rocky Mount and Manteo
WXYC wheezes with 1100 watts
WXDU kicks 2150 watts
WSHA 88.9 is 50,000 watts
WCOM in Carrboro is a LPFM that started in 2000
WVDJ 107.9 is the only LPFM station in the Raleigh market

4. Who Can Have One?
FCC gives the licenses to nonprof ts or government groups
i
like: educational institutions both public and private – or –
public safety and transportation authorities – or – public service
and health organizations – or – faith based groups
– or –
An association or entity with an educational purpose – like a
community group
Like you
and you
and you
you
you
you
you
you you
All of you
– together –
make a
community group

5. Why now?
In 2000 FCC made LPFM legit,
this raised concern from full
power broadcasters // National
Association of Broadcasters
lobbies against LPFM
Independent study was
conducted in 2004 to see if
LPFM caused broadcast
interference on nearby
channels
Concluded that LPFM did not interfere Piece of legislature
with other, larger signals // 2005 // new dies in 2007 // reborn
legislature introduced to encourage in 2009 // voted on in
more LPFM December 2010
Local Community Radio Act signed into law on January 4, 2011 by President
Barack Obama → NOW because of law the airwaves are opening up

6. The time is now // soon // very very close
FCC has been mandated by Congress to expand LPFM and lift
restrictions on channel availability for LPFM
This filing window for applying for a LPFM license has not
been open since 2001
Right now the FCC is writing the rules for the filing
process // results will be published this year
We anticipate the filing window will open in the first
quarter // possibly second quarter
FCC is anticipating LPFM stations being established in larger media
markets // focus is on urban and city areas for new LPFM
The FCC knows there is a need for change in the media
landscape // a year-long study on the market just published

7. Where is the future of media? /// Hype it up
Hyperlocal (neighborhood-based) information is better
than ever: technology has allowed citizens to help create
and share news on a very local level – by small town,
neighborhood and even block.
Our view is that the “public interest obligation”
system is broken, and it does matter.
June 9, 2011: Future of Media Report, Steven Waldman, Senior Advisor to
“The Information Needs of the Chairman of the FCC
Communities: The Changing Media
Landscape in a Broadband Age”
“Hyperlocal” used 60 times in the report

8. Why are we here today?
we need your help and this has to be a shared experience
everyone of you is a w e s o m e
we know you are actively interested in having an impact in Raleigh
Radio is a change we want to share
we want to change radio
you can Change the way you hear where you are

9. our vision
visibility // a store front DJ booth in the heart of downtown Raleigh
open // walk-in open door hours
outreach // content coordinators who curate, gather and teach
*educate // “mic-ing” events already happening in Raleigh
accessibility // hear and be a part of the community you belong to
engagement // supporting other community groups
def ne hyperlocal // 2 blocks over and 6 blocks down
i
the vision exists only because we love where we live

10. 515 Bart Street
Possible location of tower //
located in Southeast Raleigh
Studio would not be at this
location

11. 321 W. Davie Street
easy rooftop access
lots of space for events
opens up to sidewalk
warehouse district

12. 131 S. Wilmington Street
antenna possibly on top of Sitti
storefront for DJ booth
high foot traff c
i
Empire Properties

13. our mission
broadcast the vibration of change in our community
create an open outlet for expression, nurture expression
give a sound to growth
give voice to the value of people and what they create
challenge and stimulate minds
instil a sense of community ownership, stewardship and accountability

14. feeling connected // creating a connection // creating content
communicating // drain of being constantly connected // sense: to listen
sharing // accessible // affordable // transverses the digital gap // versatile
amorphous // transforms senses into thoughts // growing a voice
establishing an identity // realizing identity through voice // confidence
fun // fresh // changes // familiar in our society // teaching // story telling
technology gives us the tools // radio gives us the voice
the need for voice will never change

15. How to make it happen
file articles of incorporation with NC // ties into getting a FCC license
obtain a fiscal sponsor or establish LRR as a 501(c)3
finalize organization structure
explore transmitter and studio spaces // not necessarily the same location
researching frequency availability // waiting on FCC to interpret law and publish
consult an engineer for a frequency audit
launch digital identity // first week of September // Hopscotch and SparkCon
solidify timeline for development // filing window not announced by FCC
develop fundraising strategy // flexible design which aligns with timeline
community engagement strategies // branding strategies
spread the word // generate press // maintain momentum and enthusiasm
document development // create content