The third gear is enlistment where you invite your customers to participate in a whole new way by becoming more involved. Customers can enlist by helping you acquire other customers, or by creating a new product.

1. Πconsume
 share
Ž curate
 create
 co-create
enlistment turns customers into advocates and then
influencers (superfans), which complement each other
enlistment is the
deepest form
of engagement,
where brands and
customers co-create
value for everyone
gamification helps deepen engagement
by getting players into flow
but gamification is hard
only gamification
done right to leads
to sustainable
co-creation
enlisting superfans increases scale and effectiveness—
and they help acquire more potential customers
is your enlistment gear spinning?
• Are you actively co-creating with your customers?
• Do you adapt to your customer community? Do you learn from your
customers and implement their ideas?
• Do you make it easy for your customers to adapt to your company?
Do you engage your customers and provide them with information
about your business?
• Do you have a long-term gamification strategy? Do you have a
wide array of available rewards and reinforcement mechanisms at
different timescales? Do you level up your customers constantly to
match their skills and ability?
• Do you guard against the unintended consequences of gamification?
How do you mitigate cheating, addiction and overjustification?
• Do you have strategies for moving customers from extrinsic
rewards to intrinsic motivation?
your turbo gear, the gear that invites your customers
to participate in the business in a whole new way
key challenge: securing, motivating and sustaining
participation.
Lithium social software helps the world’s most iconic brands increase loyalty, reduce support costs, drive
word-of-mouth marketing and accelerate innovation. The leader in social customer experience, our SaaS
platform turns social customer knowledge into support at scale and customer passion into competitive edge.