This document provides information about the World Class Mobile Collaboration conference that will take place on December 3rd-4th, 2015 in Frankfurt, Germany. The 2014 conference was well received by attendees who appreciated the opportunity to network and discuss mobile collaboration challenges and solutions. The 2015 conference will focus on key topics like the mobile digital workplace of the future, mobile collaboration strategies, use cases, and best practices. It will feature presentations and case studies from expert speakers on these topics from companies like IBM, Nokia Networks, Electrolux, and Sanofi. Attendees will benefit from networking opportunities and learning about the latest developments in empowering employee mobility and productivity.

1. World Class
Mobile Collaboration
2015
December 3rd - 4th
What attendees said about the 2014 edition:
“Sharing your knowledge and ideas is the best way to help your organizations to grow. i participated
in 2013 and 2014 and in both cases it was a fantastic opportunity to do that: well organized, in a good
location and with a lot of networking opportunities.”
Paolo albertini, intesa Sanpaolo
“For me as a researcher, the conference in Frankfurt was a great opportunity to discuss findings of my
research with experienced practitioners and to better understand the challenges project managers are
facing at the moment when integrating social network services into their enterprises. the conference
provided an open-minded atmosphere, well suited to discuss these challenges and to identify fields of
cooperation which will help the community to tackle better the challenges that lie ahead.”
Stephan Heim, Goethe University Frankfurt
“the topics of the event were very interesting. i will participate again next year.”
ruediger Halberstadt, Clariant Se
Fleming’s Conference Hotel
elbinger Straße 1 - 3
Frankfurt am Main
Mobile Digital Workplace of the Future
#wcdwp

2. World Class
Mobile Collaboration
2015
December 3rd - 4th Frankfurt, Germany
Key topics such as
• Mobile Digital Workplace of The Future
• Strategies for Internal Communication and Collaboration for The Employee On The Go
• The Best Use of Chats, Video, Audio and Collaboration Tools on Mobiles
• Social Innovation Using Mobile Devices
• Techniques to Optimize Mobile Collaboration
• Increasing Mobile Adoption in Companies = Increasing Productivity
• Corporate App Stores: Trends and Recommendations of How Organizations Can Benefit from Them
• Data Protection, Compliance, and Security Threat Trends
attend this Year and Profit from
• 14 Best Practice Case Studies from Around the World
• Personalized Agenda and Networking Concierge Service
• Hybrid On- and Offline Community and Conference
• Structured Peer-to-Peer Matchmaking for Targeted Networking
Contributors
target Group
Decision Makers and leaders in
• Internal Communications • Intranet • eCollaboration • Digital Workplace • Mobility

3. part of the World Class Series by
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Mobile Collaboration StrateGieS
09:10
introduction by the chair
09:15
Why Social Innovation Using Mobile Devices is The Next BIG Thing?
• How can organizations incentive the generation of new innovative ideas
• Detect ideas and turn them into innovative products and processes
• How can you develop a solution, an idea detecting process finds opportunities across your
social collaboration ecosystem, regardless of the platform mobile, tablet or desktop
Ramin Mobasseri
Global leader - enterprise Social/Mobile Solutions
IBM
10:00
Collaboration Across 100 Countries, a Case Study
• Business requirements of a global environment
• Solution overview (Voice, Video, Meetings, Mobility)
• live demo
• Success factors & challenges
• Way forward & solution roadmap
Peter Friedwagner
Head of it infrastructure
Nokia Networks
10:45
Coffee break with manetch-organized networking
11:15
How to Connect Mobile Devices to your Existing Infrastructure and Boost Mobile Productivity
for Internals as well as Externals
• a native approach for mobility
• Achieving user acceptance
• Mobile productivity on all devices
Kristin Montag
Chief Communications officer and Managing Director
Cortado Mobile Solutions
12:00
Global Implementation of Lync: ”It is Not Just a Press of a Button”
• Global implementation just a click of a button
• When can we roll it out?
• Law and regulations on country level
• Training
• Success?
Bo Follaug
Global Process leader, Meet and Communicate - Digital Workplace
IKEA Service
12:45
lunch break with manetch-organized networking
tHUrSDaY, December 3rd
Morning Sessions

4. part of the World Class Series by
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Mobile Collaboration USe CaSeS
14:15
Mobile Collaboration without any Device: Is it Possible?
• Android HDMI stick with WIFI that can connect to any screen
• WiFi to connect to internet and get a news feed from our Intranet E-gate
• The solution is stand alone and only needs internet to work
• No need for everyone to log on smartphones or computers to view our intranet
• Production workers can get news as well because screens can be setup in factories
• E-gate news can reach everyone of our 60 000 employees worlwide
Peter Ferm
Senior it business analyst
Electrolux
15:00
Coffee break with manetch-organized networking
15:30
Mobile Collaboration and Smarter Working
• any location, any time, smarter working is focusing on results
• new styles of collaboration around the globe
• technical and social aspects
Rolf Hansmann
Director Global Collaboration
Sanofi
16:15
The Role of Enterprise Mobility in the Digital Transformation
• Mobility was the “new black” of yesterday – today the agenda of Digital transformation is on
the minds of Senior Management in most companies
• What is the Digital Transformation and how does Mobility fit into that journey?
• Views on the question
• Specific examples from Carlsberg Group
Simon Thorup
Group enterprise architect for Marketing, Sales and innovation
Carlsberg
17:00
Closing Discussion: Solving the Security Challenges of Mobile Collaboration
17:30
evening reception
tHUrSDaY, December 3rd
afternoon Sessions

5. part of the World Class Series by
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FriDaY, December 4th
Morning Sessions
Mobile WorKPlaCe - DiGital liFeStYle
09:15
SAP’s Next Digital Workplace – Simple and Innovative
• How SAP is implementing mobile, cloud-based technologies to simplify core employee
processes
• Eliminating too many collaboration solutions
• Improving time consuming processes
Vera Geier
internal Strategic Consulting Manager
SAP
10:00
Strategies for Internal Communication and Collaboration for The Employee On The Go
• What does it take
• How to drive the process
• How to measure success
Colin Miles
Director enterprise Services
Virgin Media
10:45
Coffee break with manetch-organized networking
11:15
interactive Working Groups
How to Win your Colleagues for Social and Mobile Collaboration? Confidence Communica-
tion as Cultural Prerequisite for Successful Digital Transformation within Companies
• Which cultural elements are success factors for social/mobile collaboration?
General introduction, presentation of broad own empirical results & de-
velopment of applicable analytical model
• What does this mean for my own corporation/company/clients?
Structured workshop-based application of the first part to the situation of
the organization of each individual participant
• What can we learn from each other about “Winning our Colleagues”?
Summing up of workshop results for individual situations as well as for
general advice on successful mobile collaboration
Prof. Dr. Holger Sievert
Head of Communication Management Competence Center
Macromedia University
Millennial Employees: Collaboration among the Born to be Mobile First
• How different companies are trying to move forward by using internal mobile collaboration
platforms
• The Start-Ups in the E commerce, how to get the passion for the mobile fast paced environ
ments
• Start-up experience in the mobile collaboration and how to approach and work out a better
social collaboration internal between the employees
• Different best practices from the traditional to the new age
Charlotte de Mûelenaere
Head of eCollaboration
Amsterdam Evenements
12:45
lunch break with manetch-organized networking

6. part of the World Class Series by
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FriDaY, December 4th
afternoon Sessions
Mobile Collaboration beSt PraCtiCeS
14:15
Mobilizing The Crowd
• How to elicit information from very large stakeholder groups (“The Crowd”) with mobile apps,
as conducting interviews, organizing focus groups or sending out questionnaires don’t scale
up very well?
• How to use this information to collaborate in solving challenging tasks (e.g. coordinating help
in emergency situations)?
• How to use information from the crowd in collaborative software engineering?
Marcus Trapp
Head User Experience and Requirements Engineering (UXR)
Fraunhofer IESE
15:00
Coffee break with manetch-organized networking
15:30
The Smartphone is The Hub of your Digital Lifestyle
• Digital mega trends
• Meeting of the real and virtual worlds
• Visualisation of the digital lifestyle
George Muir
Process Developer for The “Visualize The Future IKEA Workplace” Process
IKEA Services
16:15
Best Practice from the Tobacco Industry - Product Traceability:
How the Need for Legal Compliance Adds Value in the Supply Chain
• There are increasing legal requirements for product traceability and serialisation in FMCG
• Several companies use mobile applications to comply
• How does such a solution work and how are the global data and processes are integrated
• What are the key additional business benefits
Jens-Oliver Hunckel
Global Supply Chain Tracking & Verification – Deployment Manager
British American Tobacco
17:00
end of the Conference

7. part of the World Class Series by
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Profit from Expert Speakers such as
Ramin Mobasseri, Global Leader - Enterprise
Social/Mobile Solutions, IBM:
ramin Mobasseri is a Senior leader with over
18 years of experience delivering innovative
business and technical solutions to several For-
tune 100 organizations across the globe. ramin
has led and architected successful business
solutions based on several years
of experience in technical development,
business analysis, project management and
thought leadership. blending such skills cou-
pled with his Share Point expertise gives rise
in elegant solutions, which ultimately, enables
organizations reach and develop state-of-the-
art applications. ramin put together a robust
strategy for ebay’s collaboration platform. He
also introduced enterprise social to ebay and
helped the company put together a robust
network of experts over several thousand
SharePoint sites and Yammer. Having worked
in 12 different countries globally enables him
to introduce an international perspective to the
businesses.
Peter Ferm, Senior IT Business Analyst, Elec-
trolux:
Since 2012 Peter Ferm has been working with
Social Media and our intranet at electrolux. a
glo-bal organization with 60.000 employees,
that requires accurate information on what to
do, when to do it and how to do it. He has also
reached top-10 two years in a row in our in-
novation contest iJam open to everyone in the
company. Peter has a background as business
intelligence architect.
Peter Friedwagner, Head of IT Infrastructure,
Nokia Networks:
business leader with 15 years+ international
background. broad experience in managing a
large scale global infra environment. recent
activities:
2015: it infra renewal Program
2014: it infra renewal Sourcing Program: Ma-
jor it re-Sourcing of a global infrastructure
2013: it Quality improvement Program:
Quality turnaround of network, end User &
Communication Services. next Generation
Mobility architecture
2012: next Generation it, innovative sourcing
based on true partnership and shared targets
2011: enterprise workplace transformation
based on automated self-service and bYoD
2009/2010: nSn workplace integration, 60.000
people joining a new company.
Marcus Trapp, Department Head User Expe-
rience and Requirements Engineering (UXR),
Fraunhofer IESE:
Dr. Marcus trapp studied computer science at
the University of Kaiserslautern. Subsequent-
ly, he joined the research Group Software en-
gineering of Prof. Dr. h. c. Dieter rombach at
the University of Kaiserslautern. His research
interests were in the area of usability engi-
neering and software architecture. He par-
ticipated in several projects in the domain of
Ambient Intelligence (especially Ambient As-
sisted Living and Ambient Assisted Training),
which were mostly interdisciplinary staffed.
after finishing his Ph.D., he joined Fraunhofer
ieSe. Currently, he is department head of the
User Experience and Requirements Engi-
neering (UXR) department. He contributes to
national and international research and indus-
trial projects in the area of user experience for
business applications, creativity workshops,
requirements engineering, interaction design,
and user interface prototyping.

8. part of the World Class Series by
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Profit from Expert Speakers such as
Jens-Oliver Hunckel, Global Supply Chain
Tracking & Verification–Deployment Mana-
ger, British American Tobacco:
Product Manager Solvents – Pharma - austria
Commercial Manager – bat – Germany
Project Manager logistics – bat – Poland
Head of european transport & Warehouse –
bat – UK
Western europe lead – Supply Chain tracking
& Verification – BAT – UK
Global Deployment - Supply Chain tracking &
Verification – BAT.
Bo Follaug, Global Process Leader, Meet
and Communicate - Digital Workplace, IKEA
Service:
1989 System Developer / Project leader / Pro-
duct responsible
2001 Configuration Manager at iKea it ab
2005 Strategic purchaser for it-Procurement
iKea iMS ab
2010 Contract Manager iKea it ab
2012 business Support leader, Digital Work-
place iKea Services ab.
George Muir, Process Developer for the
“Visualize of The Future IKEA Workplace”
Process, IKEA Services:
George Muir is currently working at iKea as
the Process Developer for process “The Visu-
alization of the FUtUre iKea WorKPlaCe”.
The Visualize of the future IKEA workplace
process will develop a future wished position
for iKea workplaces based on the relevant
iKea strategies, and an understanding of
global workplace trends and developments.
With iKea business needs in clear focus, the
process will identify the gaps and translate
them into future development potentials for
iKea.
as Process Developer, he handles identifying
futuristic potentials and ideas (the disruptive
and innovational parts of the process).
Create the proposed new standard, through to
building a solid and valid business case, influ-
ence change and anchor the standard within
the company.
Using his leadership (and evangelistic) skills to
drive the futuristic ideas through, along with
his Hr passion to focus on all our co-workers.
George has worked for iKea for 25 years, be-
ing iKea enterprise architect Manager, in the
early 90s, helped in the establishment of iKea
retail business in eastern europe.
also, has worked as the Global business De-
velopment Manager for four years.
Vera Geier, Internal Strategic Consulting
Manager, SAP:
Vera Geier is working as a strategic consultant
for web technology solutions at SaP Se. Her
work focus is SaPs internal/external web ex-
perience, social collaboration, user-centricity,
and process-orientation. In 1997, Vera Geier
accompanied the initial set up of an intranet at
SaP. Since then, she has led numerous Web
and portal projects, such as the implementa-
tion of a role-based Corporate Portal and the
integration of corresponding collaboration
platforms to a company-wide SaP emplo-
yee network. today, she handles the internal
enterprise social business strategy, leading a
global team of internal strategic consultants
that is providing social business consulting,
projects/programs and services across all
SaP organizations.

9. part of the World Class Series by
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Profit from Expert Speakers such as
Rolf Hansmann, Director Mobile Collabora-
tion, Sanofi:
infrastructure architect with business knowl-
edge in the pharmaceutical industry. Giving
advise in sustainability and profitability
enhancements in the pharmaceutical industry.
Speaker on many events with great ratings
from the audiences.
Did develop an HMr/aventis/Sanofi internal
Youtube kind of video platform in 1999 using
build in Microsoft server technology at no
additional cost for the company. it did include
an upload client and metadata management
but did not make me rich.
Did develop with Markus Wotruba and a small
team APW, a unique, multilingual Client image
for rollout to many countries before the it
industry even though about the possibility of
having unique binaries for 80000 People in
120 countries.
Prof. Dr. Holger Sievert, Head of Commu-
nication Management Competence Center,
Macromedia University:
Prof. Dr. Holger Sievert is Head of the Com-
munication Management Competence Center
at the Cologne campus of the Macromedia
University, member of Galileo Global educa-
tion. Furthermore, he realizes accompanying
research on internal and social communica-
tion for major global and national corporations
as well as for the Federal Government of Ger-
many. Prior to his current academic position,
he was registered Manager at a large German
agency group after being Director at the
foundation of one of the biggest international
media corporation and, before that, project
manager of a renowned international manage-
ment consultancy.
Simon Thorup, Group Enterprise Architect for
Marketing, Sales and Innovation,
Carlsberg:
Simon thorup has worked with enterprise
architecture for more than 10 years hereof the
last 5 for Carlsberg Group as a Commercial
enterprise architect.
initially in Simon’s ea career the focus was on
quality and cost optimization but the past 5-6
years the focus has been value generation via
digital business development and innovation.
Simon has been the lead architect in nume-
rous implementations globally, regionally or
country specific projects concerning em-
ployees, customers & consumers in Carlsberg.
the solutions have been in the category of:
Mobility, e-Commerce, Digital assets Man-
agement, Web Content Management & Digital
innovations etc.
in 2015 one of these initiatives have received
both the Danish Digital award & the Danish
internet award for being the best Digital
Platform.

10. part of the World Class Series by
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Profit from Expert Speakers such as
Colin Miles, Director Enterprise Services,
Virgin Media:
Colin Miles – Director enterprise Services at
Virgin Media, over 18 years experience in IT
previous roles including Director it infrastruc-
ture and Head of it transformation.
responsible for all it infrastructure, Commu-
nication and Collaboration channels including:
Unix, Wintel, i-Series, Storage, Contact Center
& Enterprise Voice, Corporate Data Networks,
network Security, Workplace infrastructure,
Collaboration & Data Centers.
At Virgin Media he has implemented a range
projects including a new collaboration suite
of technologies including business Social
Media, Unified Communications, & Webex.
implemented a 9000 agent iP Contact Centre,
Completed a Data Centre consolidation pro-
gramme centralizing & virtualizing over 8000
servers, rolled out telePresence to 16 loca-
tions in 3 countries, national wireless network
inc wireless security, Delivered countless
Microsoft deployments of exchange 2010,
outlook 2010, oCS, migrated the company in-
tranet to Sharepoint and delivered over £12m
OPEX savings over a 24 month period.
Charlotte de Mûelenaere, Head of eCollabora-
tion, Amsterdam Événements:
Charlotte de Mûelenaere combines her
studies in Ghent with a main focus on tennis.
Focused as a Player in the Flanders, she ma-
nages to win different titles as the best tennis
player of the category 14th to 16th. She holds
a bachelor degree in Hr and Hr master de-
gree from eHSal Management School.
Customer focused and goal oriented person.
She is always looking to improve, looking for
the best business edge in the e-commerce
mobile world and prioritizing learning in the
social collaboration and internal communica-
tion for a fast-paced sale on the go.
From Groupon to Salesforce to amsterdam
Événements. With a strong marketing eye and
focus on Startup new trends and e-commerce
industry has been requested by several soft-
ware base companies for her experience and
innovative ideas.
Kristin Montag, Chief Communications Officer
and Managing Director, Cortado Mobile Solu-
tions:
With a degree in international business ad-
ministration, Kristin Montag is Chief Commu-
nications officer and Managing Director at
Cortado Mobile Solutions GmbH, a company
providing a complete solution for enterprise
Mobility with a focus on mobile productivi-
ty. Previous to her role as CCo, she worked
as Product Manager for Cortado Corporate
Server at the Holding Company Cortado aG.
before her change to Product Management,
she gained 7 years of experience in interna-
tional sales covering France, USa, nordics
and Germany. Her roles included Key account
Management, Channel Development and
Director of Sales. as head of the Mobile busi-
ness alliance she strives to create a network
of mobile experts who can deliver the best
customer-tailored mobility solutions.

11. part of the World Class Series by
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The Federal Association of IT-SMEs of Ger-
many (BITMI) is the only information techno
logy industry association which exclusively
represents the interests of small and me-
dium-sized enterprises (SME). It’s members
come from all areas of this industry and are,
mostly owner-led, medium-sized IT-enter-
prises. In our association, long established IT
enterprises meet with young start-ups to dis-
cuss their common interests. Next to direct
members, other associations joint the BITMi.
Thereby, our association represents the inte-
rests of more than 1.000 medium-sized IT-en-
terprises in Germany with a sales volume of
several billion euros.
It is the aim of BITMi to accelerate corporate
growth, the IT-SME’s productivity and to pro-
mote the market development by intensive
networking. Hereby, it is especially important
to strengthen Germany as economic loca-
tions. Therefore, BITMi cooperates with the
Federal Ministry of Economics and obtains a
hearing for the IT-SME. Through its member-
ship in PIN-SME – the only European asso-
ciation which exclusively represents IT-SME
– BITMi’s voice is heard in all Europe. The
IT-SME’s perspectives, chances and challen-
ges are communicated to the general public
and politicians.
Supported by Media Partners such as
it management readers are well-informed
through all areas of Enterprise IT. The ma-
gazine reports regularly on these topics: Big
Data, Analytics, IT Security, Cloud, Mobile
Applications, Industry 4.0, Service Manage-
ment, Business Process Management, Data
Center, ECM, ERP, IT Architecture, IT Strategy,
Project Management. it management con-
sistently strives to meet its readers require-
ments for information concerning efficiency,
integration and ROI. The articles are written
by selected experts and well-known analysts
and consultants.
it management readers receive ten issues
(print and epaper) yearly: specialist articles,
clearly worded solution proposals and check-
lists, Interviews and numerous links to white-
papers, research notes, webcasts, surveys
and blogs etc.
ePaper: http://www.keosk.de/de/f5754f37e7/
archive/#page1
Online-Portal: www.it-daily.net

12. part of the World Class Series by
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Please choose your delegate pass and enter your information below to register as a World Class Mobile Collaboration 2015
attendee.
onsite industry Pass (full access to conference as well as full access to conference materials and delegate matchmaking - ven-
dors and consultants are not eligible for this pass and must book the Onsite Vendor Pass to access the conference)
€ 990.00
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€ 1990.00
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€ 490.00
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§ 1 Services
Manager eMatch GmbH (manetch), Kreuzbergstr.37, 10965 Berlin, Germany, operates a global platform for knowledge and
experience exchange among the global business community. the following terms and Conditions regulate the contractual
relationship between the delegate of the World Class Mobile Collaboration 2015 (event) and manetch. any diverging terms and
Conditions of the participant shall have no validity.
§ 2 registration
the delegate is entitled to use manetch services after the acceptance of the delegate registration form has been confirmed by
manetch.
§ 3 Cancellation
Cancellation may be in writing only and made with full refund at any time up to 14 days before the start of the event. after this
period, half of the delegate fee shall be retained by manetch. if the delegate fails to show up at the event, or cancels on the
day of the event, the full delegate fee shall be retained. manetch will be pleased to accept an alternative participant at no extra
charge at any time.
§ 4 liability
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gramme, while preserving the overall character of the event. the delegates shall be notified without delay in the event of a
cancellation due to force majeure, the indisposition of a speaker, problems arising at the venue or an insufficient number of
delegates. Cancellation due to an insufficient number of delegates shall be announced no later than two weeks prior to the
event. Under such circumstances, the delegate fee shall be refunded. no claims for reimbursement of travel expenses and ac-
commodation costs, or for compensation due to lost working time, shall be accepted unless such costs are the result of grossly
negligent or wilful behaviour on the part of manetch.
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