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Zsquare4theCure

By Lisette Zounon, CC
Advanced Communication Manual
Technical Presentation
Project #2 : The Proposal
Time 8-10 min
Q&A : 3- 5 min
Introduction
Zsquare4theCure, is a foundation dedicated
to raising awareness about breast cancer in
West Africa, among black women,
especially African descendants in Benin,
Togo, Ghana and Côte d'Ivoire (West Africa)
and women in rural communities in
particular.
Facts about Breast Cancer
• Breast cancer is the most common cancer
among black women.
• Breast Cancer is the second leading cause
of death among black women worldwide.
• Every 19 seconds , somewhere in the
world , someone is diagnosed of breast
cancer
• Every 74 seconds , someone dies from
breast cancer , somewhere in the world.
Problems
• Socio Economic and cultural influence
contribute to the nature of the tumor
manifestation, progression and mortality .
• Triple Negative Breast Cancer (TNBC)
affect more black women that all other
races combined .
• Recent research has shown that TNBC
causes may likely lay in the African
ancestry.
Breast cancer in Africa
•
•
•
•

•

High numbers of breast cancer case at the latest stage .
The cost of treatment and screening is very expensive and
therefore a lot of women cannot afford.
Cancer is “Obosam disease” (devil's disease) and for which
reason doctors are unable to treat the disease.
Financial constraint was described as a major obstacle to
accessing health care in general and breast cancer care in
particular.
Attitude towards breast cancer and breast screening
practices varied including fear, denial and guilt.
Our Mission
• Empower, Educate, Eradicate
• Empower women in West Africa by bringing
awareness to breast cancer in Benin, Togo,
Ghana and  Cote d’Ivoire 
• Educate women in rural communities about
preventives tips so breast cancer can be
detected early.
• Eradicate the social taboo about breast cancer
by providing treatments to show that there is a
life after breast cancer.
Our Team
• Zsquare4thecure was created in April 2012
• Lisette Zounon : from Benin, lives in Dallas, TX :
Founder and CEO
• Laure Amegnran , from Togo , lives in Detroit ,
Michigan: COO
• Gisele Vedogbeton from Benin, lives Accra ,
Ghana & New York , NY: CFO
• Regional Coordinators in Benin, Togo, Ghana
and Cote D’ivoire
Our Projects
• Awareness and Screening Campaign : provide
education and information sessions about breast
cancer , then a FREE Screening .
• Hospital , clinic , church , School , office,
organization .
•  "Soirée Espoire en Rose" is an event to
celebrate the hope for a life without breast
cancer.  
•   Collaborate with research centers for focused
group based activities relevant to our
communities.
Our Partnerships
•
•
•
•
•

Experts doctors and gynecologists
Nurses , pastors and clergy
Media outlets
Women health organization
Women Leadership organization

• Any organization wanted to join our cause
2013 Activities- accra, GHANA
Lome, TOGO
Zumba for the Cure
2013 Activities

• 10/20 : Awareness and Screening
Campaign at Gospel Light Church ,
Accra , Ghana
• 10/25: Awareness and Screening
Campaign at ATBF Clinic in Lome , Togo
• 10/26 Zumba for the Cure,The Colony, TX
• TBA- Awareness and Screening
Campaign in Cote D’ivoire and Benin
How To Get Involved
Join as a volunteer or an ambassador. We
called our ambassador : "Amazone-enRose" .
• Attend our  events by participating or
volunteering for the success of our projects
•  Find us partners and sponsors to help
fund our projects .
•  

• Donate money –the cost of an
annual Screening for a women is
$20.
we guarantee a minimum of 80% of all revenues (donations and merchandizes sales will
How to contact us
• www.zsquare4thecure.org
• Facebook/zsquare4thecure
• Twitter: @Zsquare
•Q&A
3-5 min

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Presenting zsquare4thecure

  • 1. • • • • • • • Zsquare4theCure By Lisette Zounon, CC Advanced Communication Manual Technical Presentation Project #2 : The Proposal Time 8-10 min Q&A : 3- 5 min
  • 2. Introduction Zsquare4theCure, is a foundation dedicated to raising awareness about breast cancer in West Africa, among black women, especially African descendants in Benin, Togo, Ghana and Côte d'Ivoire (West Africa) and women in rural communities in particular.
  • 3. Facts about Breast Cancer • Breast cancer is the most common cancer among black women. • Breast Cancer is the second leading cause of death among black women worldwide. • Every 19 seconds , somewhere in the world , someone is diagnosed of breast cancer • Every 74 seconds , someone dies from breast cancer , somewhere in the world.
  • 4. Problems • Socio Economic and cultural influence contribute to the nature of the tumor manifestation, progression and mortality . • Triple Negative Breast Cancer (TNBC) affect more black women that all other races combined . • Recent research has shown that TNBC causes may likely lay in the African ancestry.
  • 5. Breast cancer in Africa • • • • • High numbers of breast cancer case at the latest stage . The cost of treatment and screening is very expensive and therefore a lot of women cannot afford. Cancer is “Obosam disease” (devil's disease) and for which reason doctors are unable to treat the disease. Financial constraint was described as a major obstacle to accessing health care in general and breast cancer care in particular. Attitude towards breast cancer and breast screening practices varied including fear, denial and guilt.
  • 6. Our Mission • Empower, Educate, Eradicate • Empower women in West Africa by bringing awareness to breast cancer in Benin, Togo, Ghana and  Cote d’Ivoire  • Educate women in rural communities about preventives tips so breast cancer can be detected early. • Eradicate the social taboo about breast cancer by providing treatments to show that there is a life after breast cancer.
  • 7. Our Team • Zsquare4thecure was created in April 2012 • Lisette Zounon : from Benin, lives in Dallas, TX : Founder and CEO • Laure Amegnran , from Togo , lives in Detroit , Michigan: COO • Gisele Vedogbeton from Benin, lives Accra , Ghana & New York , NY: CFO • Regional Coordinators in Benin, Togo, Ghana and Cote D’ivoire
  • 8. Our Projects • Awareness and Screening Campaign : provide education and information sessions about breast cancer , then a FREE Screening . • Hospital , clinic , church , School , office, organization . •  "Soirée Espoire en Rose" is an event to celebrate the hope for a life without breast cancer.   •   Collaborate with research centers for focused group based activities relevant to our communities.
  • 9. Our Partnerships • • • • • Experts doctors and gynecologists Nurses , pastors and clergy Media outlets Women health organization Women Leadership organization • Any organization wanted to join our cause
  • 13. 2013 Activities • 10/20 : Awareness and Screening Campaign at Gospel Light Church , Accra , Ghana • 10/25: Awareness and Screening Campaign at ATBF Clinic in Lome , Togo • 10/26 Zumba for the Cure,The Colony, TX • TBA- Awareness and Screening Campaign in Cote D’ivoire and Benin
  • 14. How To Get Involved Join as a volunteer or an ambassador. We called our ambassador : "Amazone-enRose" . • Attend our  events by participating or volunteering for the success of our projects •  Find us partners and sponsors to help fund our projects . •   • Donate money –the cost of an annual Screening for a women is $20. we guarantee a minimum of 80% of all revenues (donations and merchandizes sales will
  • 15. How to contact us • www.zsquare4thecure.org • Facebook/zsquare4thecure • Twitter: @Zsquare