This document discusses personal branding and provides guidance on creating a personal brand vision statement. It emphasizes defining what you stand for, your expertise, and what problem you address for others. Examples of personal brand visions are given. Advice is provided on using online content to establish authority and value in your brand through memorable, honest messaging that builds involvement with your target audience. The key takeaways are to define your personal brand vision, be consistent, engage others, use effective channels, and ensure everything you produce reflects your personal brand.

1. Presented by @lisaredshoespr Branding Yourself 2011

2. Who are you? And where are you going? To get started you need to write a personal brand vision statement… Flickr photo by By jeri leandera 2

3. What is your personal brand vision? What do you stand for? What is your expert positioning? Create a personal brand vision statement that serves as the platform for your online (and offline) voice 3

4. Questions to ask yourself What is the pain point you will address? Why should anybody listen to you? What’s your point of difference? What are you passionate about? Photo on Flickr: the.sprouts 4

5. And remember to … List your attributes Choose an audience Be honest Make it memorable Source: Brand Yourself, Bethany Stringer 5

6. Personal Brand Vision Statement Example "To be the most passionately referred agent in the Real Estate industry, while striving to provide my clients with the optimum service they deserve.” -- Amber Whisenhunt 6

7. My personal brand vision statement To be the best in public relations while having fun, kicking @#$, and always pushing the envelope for myself, employees and clients. To use communications to make the world a better place. 7

8. How to brand yourself online “Writing content that is valuable to the people you want to attract is a little bit easier when you're passionate about the topic. Another case when value comes through is expert knowledge.” –Valeria Maltoni, Conversation Age 8

9. Using content to drive bottom line results “Content is your digital body language, and it's your ticket to driving action.” –Valeria Maltoni, Conversation Age Flickr photo by Drona 9

10. When branding yourself online, remember to… Create a feeling of involvement Be honest Provide value and prove that value Establish authority Build on the desire to belong Create a sense of urgency Make the whole brain work Source: Valeria Maltoni, Conversation Age 10

11. Tell the world who you are… with purpose 11

12. Another great example of personal branding to business impact 12

13. Today’s key take-aways Take the time to write your personal vision branding statement Remember this: It takes time to build an online brand You need to be consistent Show personality and engage; do not talk at others You need to find the channels that work for you and where your customers can find you Make sure everything (your look, your attitude, writing style, creativity) are all founded in your personal brand. Revisit your personal brand vision from time to time, things change and make sure your vision reflect those changes. 13

14. Write your personal brand vision statement! _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ _________________________________________________ 14