Social media should be a part of your overall marketing strategy. This presentation shows examples of how companies are quickly and easily intergrating social media into their marketing mix. For more ways to integrate social into your marketing mix and grow your business join my Facebook group at https://www.facebook.com/groups/MarketingStrategiesGroup/ and follow me on Twitter at @LisaLFlowers

1. 13 WAYS
TO INTEGRATE SOCIAL MEDIA
WITH TRADITIONAL & DIGITAL
Presented by
@LisaLFlowers of
#DTCCSMC2016

2. @LISALFLOWERS
Marketing, business development and public speaking – 25+ years
Teaching, tutoring and mentoring – 15+ years
Social media and business coaching – 5+ years
Lifelong learner, volunteer, and advocate
Global – Malaysia and Nigeria
Recent – Keynote speaker at Kent County
Economic Summit

4. IF YOU’RE NOT USING SOCIAL
MEDIA, YOU ARE
TELLING YOUR CUSTOMERS
WE DON’T WANT
TO TALK TO YOU.

5. ASK YOURSELF
Is digital as integrated in your marketing as it is in your customers’
lives?
Are you taking advantage of the web’s ability to target audiences and
personalize your messages?
Are you going the distance to embrace mobile and the internet in
your customer’s pocket?
Source: http://www.blue-iceberg.com/our-thinking/pdfs/Blue_Iceberg_Digital_Marketing_Checklist.pdf

6. FRONT AND CENTER
Source: http://www.delosinc.com/getting-started-digital-
marketing-strategy/
TV, radio, print,
outdoor, direct
mail, etc. should
be cross-
promoting as well.

8. HAVE A PLAN
WRITE IT DOWN!
Match social media to traditional and digital media (Tied to business
goals)
 Increase traffic to website
 Start and develop relationships (leading to sales)
 Increase customer awareness of and/or manage your brand
 Gain customer insight
 Become more accessible
 Build trust or loyalty
Stalk your competition. (Umm…EVERYBODY is your competition.)
Don’t go it alone. Hire a professional to jumpstart your efforts.

9. TAKE INVENTORY
Traditional
 Print (newspapers, brochures, local directories, yearbook ads, business cards, etc.)
 Outdoor (billboards, signage, bench, etc.)
 TV and Radio
 Direct Mail
 Sponsorships (sports teams, charities, etc.)
 Exhibits
Digital
 Website / Blog
 Google Ads
 Email Newsletter
 Email Signatures
Social
 Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, SnapChat , etc.

10. 1. USE TRADITIONAL AS THE
DRIVER

12. 2. USE TRADITIONAL AS THE PRIZE
Contest on social media
Announce and promote winner
on traditional
Billboard
Print ad
Radio

13. 3. THE WRITTEN WORD
All that printed material!
 Brochures
 Packaging
 Inserts
 Business Cards

14. 4. ORGANIZE AND PROMOTE
OFFLINE EVENTS
…with online events

16. 5. PRINT MEDIA

18. 6. WEBSITES

20. 7. IN-STORE VIDEOS

22. 8. MENUS AND TABLE TENTS

24. 9. INTERNAL DISPLAYS

25. 10. EMAIL MARKETING

27. 11. EMAIL SIGNATURES
Source: http://jayasavannah.com/blog/insert-social-media-icons-into-email-signatures-
web-pages/

28. 12. PACKAGING

29. 13. SOCIAL MEDIA

31. QUESTIONS?

32. @LisaLFlowers
@LisaLFlowers1 (Instagram)
Facebook Group:
MarketingStrategiesGroup
LFlowers@FlowersMediaMatters.com
703-862-8743