School assignment about Myspace. Opinions and text are my own.

1. CHANNELS | PLATFORMS | TOOLS
ASSIGNMENT 3
COURSE
SOCIAL MEDIA IN MARKETING
STUDENT
LISA KOIVUNEN

2. From 2005 until early 2008, Myspace was the most
visited social networking site in the world.

3. #AGENDA
#1 General definition of Myspace
#2 Special elements and uses of Myspace
#3 When is a good time / good situation for using
Myspace?
#4 The average user of Myspace
#5 How to use Myspace in Social Media marketing?

4. #1
GENERAL DEFINITION OF THE TOPIC

5. Myspace is a social media site owned by a
company called Specific Media LLC and a
singer-actor Justin Timberlake.
It is headquartered in California USA.
On MySpace everyone can create their own
account where they can connect with friends
and artists, discover music, articles and news
and share their own music, videos and pictures.

6. As written in the web site you can:
Discover, share and connect with culture,
creativity, sound, images and people.

7. Myspace was created in August 2003.
In the middle of 2006 Myspace had nearly 95 million users
and nearly 500 000 new users weekly.
In April 2008 Myspace was overtaken by Facebook and it
started to loose 10 000 users monthly.
In January 2013 it opened its new totally renewed more
collective website.
Today Myspace has around 36 million users.
Evolution of Myspace logo:

8. #2 SPECIAL ELEMENTS AND USES OF
MYSPACE?

9. Myspace nowadays is about connecting with people and music as
well as discovering undiscovered artists, tracks, news etc.
Connect with artists & your favorite music and the site will
recommend you for new music in your taste to discover.
Latest information about newest tracks and artists can be found on
Myspace by browsing interviews, videos and mixes in your taste.
Browsing has made innovative and easy by just starting typing – no
matter where you are inside the website.
Myspace is also a scene for new artists and bands to show their
outputs and get more fans.
It´s a music player that consists of the largest digital music library of
the world.

10. Browsing has made innovative and easy by just starting
typing – no matter where you are inside the website.

11. #3 WHEN IS A GOOD TIME /
SITUATION FOR USING MYSPACE?

12. Whenever
… you want to listen music
… discover new artists / news / music
… browse for new information about the artists
/ music you like
… share photos, videos, music etc.
… connect with your friends and artists

13. #4
THE AVERAGE USER OF MYSPACE

14. The average age of the Myspace user is 31,8
years old
Tech blog on February 16th, 2010 by Pingdom
People who likes listening music and wants to
have a finger on the pulse about new artists
and tracks

15. #5 HOW TO USE MYSPACE IN SOCIAL
MEDIA MARKETING?

16. Organizations who are somehow related to music are in my opinion free to
use Myspace for marketing.
Because of it´s nature of communicativeness it could be a good channel for
companies to advertise there in communicative way.
Creating a own account for company could be a place where people are
able to share their thoughts about the company and connect with it in
innovative way, in Myspace`s style.
As accounts are totally customizable from head to the toe; cover photos,
connects and basically everything are changeable, can companies create
one account in their own unique style.
Companies could also have more rights for customization of profile.

17. THANK YOU FOR YOUR ATTENTION!