1. Marcus Bastiaanse: Cases Entertainment Industry

7. Dante’s Inferno

11. www.dantesinferno.com

12. www.dantesinferno.com Twitter Integration

13. www.youtube.com/user/EA

14. www.apps.facebook.com/dantes-inferno

15. www.apps.facebook.com/go-to-hell

16. iPhone Application

18. Example Month 5 Theme: Anger (WMV.)

19. Example Month 5 Theme: Anger (AVI)

23. Guitar Hero 5

28. www.hub.guitarhero.com

29. www.youtube.com/user/GuitarHeroGames

30. www.facebook.com/GuitarHero

31. www.twitter.com/GuitarHero

35. Paranormal Activity

39. www.eventful.com

40. www.paranormalmovie.com

41. www.facebook.com/paranormalactivity

42. www.twitter.com/TweetYourSream

45. Sensation 2009

49. www.wecelebratelivewithhouse.com

50. www.dancetunesradio.com

51. www.facebook.com/OfficialSensation

52. www.youtube.com/sensationvideo

53. www.twitter.com/sensation

54. www.flickr.com/photos/sensationphotos

57. The Ironman 2

62. Seeding Material

63. First Teaser Trailer on www.youtube.com/user/marvel

64. www.ironmanmovie.marvel.com/intl/uk/mainsite/

65. http://ironmanmovie.marvel.com/intl/uk/mainsite/

66. http://ironmanmovie.marvel.com/intl/uk/mainsite/

67. www.twitter.com/jon_favreau

68. www.facebook.com/IronManMovie

69. www.starkexpo.com

70. www.facebook.com/starkexpo

71. www.iamironman2.com

72. Augmented Reality Webcam Game (WMV.)

73. Augmented Reality Webcam Game (AVI.)

74. Second Teaser Trailer on www.youtube.com/user/marvel

76. www.ironman.oracle.edgesuite.net

77. www.lgim2.com

78. Mobile Application (Augmented Reality)

79. Mobile Application (WMV.)

80. Mobile Application (AVI.)

84. Batman: The Dark Knight

88. www.whysoserious.com

89. www.gothamtimes.com

90. www.ibelieveinharveydent.com

91. Why So Serious? Campaign Flow (video)

92. All fictional Webpages www.whysoserious.com www.ibelieveinharveydent.com www.thegothamtimes.com www.thehahahatimes.com www.gothamcablenews.com www.rorysdeathkiss.com www.citizensforbathman.org www.gothamnationalbank.com www.gothamcitypizzeria.com www.acmesecuritysystems.com www.trustgarcetti.com www.rent-a-clown.com www.gothampolice.com www.gothamcityrail.com www.gothamusd.com www.bettyshouseofpies.com www.atasteforthetheatrical.com www.gothamelectionboard.com www.maidenavenuereport.com www.danaworthington.com www.rossisdelicatessen.com www.GVAfoundation.org www.gcferries.com www.kinslytravel.com www.gpdiad.com www.gothamhistorictrust.com www.gothamcab.com www.gothamcityclerck.com www.ccfabg.org www.rememberinggina.org www.wearetheanswer.org

93. www.facebook.com/darkknight

96. Thumps up for……………………………. Success factors

101. Success factor (5) Use of ambience from the entertainment product in the campaign

102. Success factor (6) Use of exclusive, mysterious or fictional content

103. Marcus Bastiaanse Intern @ SocialMedia8 [email_address] +31647785768 Aldi Souripet Social Media Specialist @ SocialMedia8 [email_address] +31 20 575 74 42 Connect