Presentation of Moleskine company and overview of his custom edition activity

1. corporate
comm.
gifting
storytelling
Moleskine® Custom Editions
special
events
Writing your story together
media

2. Moleskine Legendary notebooks
Moleskine is the heir of the
legendary notebook used for In his book Songlines,
the past two centuries by great Bruce Chatwin tells us the
artists and thinkers, including In 1998, a small Milanese publisher
whole story of his favorite
Vincent Van Gogh, Pablo brought the legendary notebook back
notebook, which he
Picasso, Ernest Hemingway, to life under the name “Moleskine” as
nicknamed “Moleskine.”
and Bruce Chatwin the reverent keeper of an extraordinary
tradition.
In a few years, the legendary notebook
once again began travelling the globe.
The little black notebook, In 1986, the original
with its typical rounded manufacturer - a
Today Moleskine is an
corners, elastic closure, and family operating in
international brand identifying a
expandable inner pocket, Tours – closed down
family of notebooks and
was originally a nameless forever: “Le vrai
journals, planners, and
object. moleskine n’est plus.”
innovative city guides, adapted
to different functions...
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3. Moleskine - Today
Moleskine® is an Italian Company based in Milan
Moleskine America is its subsidiary, located in New York City, focused on US, North and South America markets. Since January
2012, we have another subsidiary in HK, focused on the Asian markets
Brand distributed in over 60 countries all over the world
Over 20.000 points of sale reached.
Moleskine srl Milan
Moleskine
America inc.
New York Moleskine Asia
Hong Kong
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Moleskine Today 1
3

4. Brand pillars
Culture
Moleskine is a brand that tells a story. A Moleskine object connects the owner to
a heritage in art, literature, culture and geographical exploration.
Imagination
Moleskine collections are free platforms for creativity, trusty companions for meaningful
existential experiences.
Memory
Moleskine is a brand connected to the organization of time and priorities in your working life
and leisure.
Travel
Celebrating contemporary nomadism, Moleskine offers a collection of tools to accompany
everyday and extraordinary journeys.
Personal Identity
A Moleskine object becomes an integral part of one’s personality. It is a basic, compact and
intelligent accessory. Symbolic and practical elements are combined, releasing energy and
emotions collected over time.
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5. Target
Moleskine target demographic is global, large and loyal, knowledge workers and creative class.
“The distinguishing characteristics of the Creative Class is that its members engage in work whose function is to create
meaningful new forms… The Creative Class also includes:
creative professionals who work in a wide range of knowledge-intensive industries such as high-tech sectors, financial
services, the legal and health
care professions
business management
These people engage in creative problem solving, drawing on complex bodies of knowledge to solve specific problems.”
Richard Florida, The Rise of the Creative Class, 2002
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6. Paper Collection
Moleskine is a brand identifying a family of notebooks & journals, planners, and innovative city guides, adapted to
different functions.
WRITING PLANNING TRAVELLING
A family of notebooks, cahiers, Daily, weekly, weekly notebook and Moleskine City Notebooks, the first
volants, folio and passions monthly notebook diaries and guidebook you write yourself.
collection for writing, noting, planners, for planning, organizing Ideal for those who travel, perfect for
jotting, drawing, according with a and keeping track of long or short residents, it is a way of organizing all
free-minded style, both basic and term projects. they need to know about the city
emotional. they live in.
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7. Moleskine Custom Editions
Moleskine Custom Editions works in the B2B scenario at international level creating limited edition projects to support the
communication effort of the corporate customers
Why a Corporation should choose Moleskine for its Communication?
Brand awareness: international presence, high visibility, fast growing, unique positioning
Brand values: culture, imagination, memory, travel, personal identity
Target: global, large, loyal, made by creative class and knowledge workers
Moleskine experience: a flexible vehicle of Corporate Communication, developing synergies among Brands
Product customization: changing the focus from a catalogue product to a unique tool for communication
Green factor & Social responsability: all Moleskine notebooks are made with acid-free paper, making Moleskine
notebooks environmentally friendly products.
SOME APPLICATIONS
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8. Custom Editions – Case Histories
BRAND IDENTITY & NEW PRODUCT LAUNCH PROJECTS
BMW X5
RELAIS & CHATEAUX APPLE
Special gift at the BMW X5 USA market
Worldwide meeting 2009 Store Worldwide Summit 2007
presentation.
Moleskine Notebook Classic Moleskine Notebook Classic
Miami Moleskine City Notebook
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9. Custom Editions – Case Histories
EXTERNAL COMMUNICATIONS, PR & WELCOME KIT PROJECTS
INTERNATIONAL LUXURY TRAVEL ZONA TORTONA INTERNATIONAL FAIR OF CONTEMPORARY ART
MARKET Media kit for journalists and attendees at PARIS
Welcome kit for exhibitors the opening of “Salone del Mobile” VIP guests invitation
Moleskine Notebook Classic large Moleskine Notebook Reporter pocket + Moleskine Memopockets
+ postcard with client contents digital press release in the USB Key.
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10. Custom Editions – Case Histories
INTERNALCOMMUNICATIONS PROJECTS
MASTER CARD LES AIRELLES LUXURY HOTEL MERCEDES BENZ
Utility gift per workshops and Loyalty, promotion activity. Loyalty program. Improve employees
internal meetings . Moleskine Notebook Classic large. performance and internal loyalty
Moleskine Notebook Classic Moleskine Memopocket large
large.
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11. Custom Editions – Case Histories
PREMIUM GIFTING & PROMOTIONS
AMERICA’S CUP - VALENCIA PEN - LONDON MICHELIN - TOKYO
Gift for Foredeck Club guests Gift for Club members New Michelin Tokyo guide launch.
Moleskine Notebook Classic in a Moleskine Notebook Classic in a Moleskine Tokyo City Notebook in a
customized gift box customized gift box customized “Luxury Box”
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12. Custom Editions – Case Histories
SPECIAL EVENTS
MOMA TRIBECA FILM FESTIVAL MOMA
To celebrate the exhibition "Bauhaus Welcome kit for special guests. Tim Burton Celebration.
1919-1933”. Moleskine Notebook Classic in a customized gift Moleskine Notebook Classic.
Moleskine Notebook Classic et collection box.
des Cahiers.
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13. Custom Editions – Case Histories
MERCHANDISING PROJECTS
2007 2008 2009 2010
MONTREUX JAZZ FESTIVAL
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14. Customization techniques
Moleskine refines the procedures to ensure quality control over a very complex manufacturing process which is a
mixture of hand craftsmanship and industrial production. Any customizations on our products are carried out by
workshops managed and monitored directly by Moleskine.
The following two images extracted from videos show the peculiarity and originality of the process of customization.
DEBOSSING SCREEN PRINTING
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15. Moleskine experience
BEFORE AFTER
Enhance your brand identity, make your events more memorable or welcome your guests in a unique way,
with your own take on the Moleskine legend.
THE FILLING IS YOU!
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