Daria Vedernikova and Veronika Orlovskaya, founders of TWICE digital agency, about Russian digital content market at Futur en Seine 2014, Paris 13 of June 2014

1. Daria Vedernikova Veronika Orlovskaya
TWICE digital agency
CONTENT
Russian digital content market

2. *In digital marketing since 2006
STRATEGY
DIGITAL STRATEGY – SMM STRATEGY – CONTENT STRATEGY
PRODUCTION
WEB SITE – MOBILE SITE – MOBILE APP – SOCIAL APP – VIDEO CONTENT
SPECIAL PROJECTS
ONLINE/OFFLINE/PROMO – VIRAL CAMPAIGNS
CRM PROGRAMME

3. GOOD NEWS

4. 78 MLN !
active internet users

5. AND WE ARE !
GOING TO GROW !
Regions and 55+

6. WE BECOMING !
INTERNATIONAL
more content and items are purchased abroad

7. SPECIFIC

8. WE DON’T KNOW
LIMITATION
56% don’t think about authors rights

9. BUT IN SOME
CASES WE ARE
READY TO PAY
!
25%
ready to pay

10. $1,2 BLN

11. MAIL.RU!
$65MLN
47%

12. VEDOMOSTI.RU!
14000 SUBSCRIBERS (40%)
$100 - 150 PER SUBSCRIPTION
SUBSCRIPTION INCOME IS 24% OUT OF TOTAL

13. MORE TRENDS
▪ People a less afraid to purchase online and to live
their data online
!
▪ Government also see a dynamics regulations of e-
commerce inside and outside Russia
!
▪ And specially when we really want
it spontaneous purchase increases up to 53%

14. OPPORTUNITY

15. EDUCATION
WILL REACH
1,8
BLN $

16. KIDS CONTENT
they are the most active users but don’t have a credit card

17. C2C E-COMMERCE
youtube is only leader in this area

18. RUSSIA
IS PREDICTABLE

19. BE
AWARE
WITH online@twice-agency.ru