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Graph Visualization
options and latest developments

      London Neo4j meetup at Skills Matter, Feb 27, 2013


               By @Linkurious - contact@linkurio.us
Linkurious startup: a few words about us
• Jean Villedieu, CMO Linkurious
• Sébastien Heymann, CEO Linkurious
• Romain Yon, CTO Linkurious (is coding tonight)




2/17/13                                            2
Example of graph




2/17/13            3
Graphs are in our DNA
• Gephi, the leading graph analysis and exploration solution
• Democratizing network thinking
• Linkurious




2/17/13                                                        4
The best way to store and access the data of a
connected world
• Graphs are “everywhere”: conceptual view on data
• Neo4j and graph databases offer a fast and intuitive way to use data
• Social networks, recommendation engines, networked systems…




2/17/13                                                                  5
Visualization is key to understanding graphs
• Verify data
• Check algorithm
• View information in context
• Build a visual representation
• Understand relationships
• Discover information
• Find patterns
• Illustrate and communicate data




2/17/13                                        6
Global approach                          vs       Centred approach
Card, Shneiderman (Using Vision to Think, 1999)   Van Ham, Perer (2009)
1. Overview first,                                1. Search,
2. Zoom and filter,                               2. Show Context,
3. Details-on-demand.                             3. Expand on Demand.




                                                                          7
Play now: which tool for which approach?
                    Cytoscape, D3.js,
               Gephi, GraphViz, KeyLines,
                Linkurious, MentionMap,
              Neo4j server web interface,
              Neoclipse, NodeXL, Palantir,
                 Sigma.js, SocialAction,
                  Wikisway, WikiWeb...




                                             8
WikiWeb
Toolkits

D3.js
Summary: which tool for which approach?
   Cytoscape, GraphViz,               Linkurious, MentionMap,
 Gephi, GraphInsight, GUESS,         Neo4j server web interface,
 NodeXL, SocialAction, Tulip,       Neoclipse, Wikisway, WikiWeb
           UCINET

      Global approach                     Centred approach




  + Toolkits to build your own App: D3.js, KeyLines, Sigma.js

                                                                   18
Global approach               vs    Centred approach
Great for:                          Great for:

Identifying communities and         Investigating entities
global properties

Finding correlations properties /   Exploring local context
structure

Communicating « wow » effect        Communicating insights



                                                              19
Global approach                   vs     Centred approach
Issues:                                   Issues:

Difficult to learn (data mining + CS +    Users must know what to search
design skills)
                                          Poor statistical insights
Poor insights with large graphs           (bias due to hidden information)
Highly sensitive to graph
                                          Orientation is difficult
incompleteness (<5% missing data
=> important bias)

Hardware limits (goodbye mobile!)
                                                                             20
Global approach                 vs   Centred approach
Use it for:                          Use it for:

Analysis at the global scale.        Database browsing to quickly
                                     find information.
Make hypotheses or try to
confirm statistical properties.      Analysis of local views.

Graphs of size < 50k nodes.          Graphs of any size.




                                                                    21
3 applications of the centred approach
Use case 1: fraud detection
Automatic outlier detection over time (Seb's Ph.D.)




Visualization of outlier-centred graphs




                                                      23
Use case 2: visual recommendation
Yasiv.com




                                    24
Use case 3: (telco) impact analysis
Network: millions of routers and machines
Local impact of a router failure in network services?




                                         Entypo pictograms by Daniel Bruce — www.entypo.com


                                                                                              25
Linkurious: visualize graph data easily
• A tool to visualize any graph database
• Graph search made easy
• Approach : search, show context, expand on demand




2/17/13                                               27
Linkurious competitors
Locked to a specific use case:
MentionMap => Twitter mentions
Palantir => for Palantir customers only
TheAdvisor => scientific papers recommendation
Wikiways => TechCrunch Database
Wikiweb => Wikipedia browsing

Limited browsing features:
Neoclipse, Neo4j web admin

Toolkits (require to code): D3.js, KeyLines, Sigma.js
                                                        28
Live demo




2/17/13     29
Questions?


    @Linkurious
 contact@linkurio.us

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Graph visualization options and latest developments

  • 1. Graph Visualization options and latest developments London Neo4j meetup at Skills Matter, Feb 27, 2013 By @Linkurious - contact@linkurio.us
  • 2. Linkurious startup: a few words about us • Jean Villedieu, CMO Linkurious • Sébastien Heymann, CEO Linkurious • Romain Yon, CTO Linkurious (is coding tonight) 2/17/13 2
  • 4. Graphs are in our DNA • Gephi, the leading graph analysis and exploration solution • Democratizing network thinking • Linkurious 2/17/13 4
  • 5. The best way to store and access the data of a connected world • Graphs are “everywhere”: conceptual view on data • Neo4j and graph databases offer a fast and intuitive way to use data • Social networks, recommendation engines, networked systems… 2/17/13 5
  • 6. Visualization is key to understanding graphs • Verify data • Check algorithm • View information in context • Build a visual representation • Understand relationships • Discover information • Find patterns • Illustrate and communicate data 2/17/13 6
  • 7. Global approach vs Centred approach Card, Shneiderman (Using Vision to Think, 1999) Van Ham, Perer (2009) 1. Overview first, 1. Search, 2. Zoom and filter, 2. Show Context, 3. Details-on-demand. 3. Expand on Demand. 7
  • 8. Play now: which tool for which approach? Cytoscape, D3.js, Gephi, GraphViz, KeyLines, Linkurious, MentionMap, Neo4j server web interface, Neoclipse, NodeXL, Palantir, Sigma.js, SocialAction, Wikisway, WikiWeb... 8
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 18. Summary: which tool for which approach? Cytoscape, GraphViz, Linkurious, MentionMap, Gephi, GraphInsight, GUESS, Neo4j server web interface, NodeXL, SocialAction, Tulip, Neoclipse, Wikisway, WikiWeb UCINET Global approach Centred approach + Toolkits to build your own App: D3.js, KeyLines, Sigma.js 18
  • 19. Global approach vs Centred approach Great for: Great for: Identifying communities and Investigating entities global properties Finding correlations properties / Exploring local context structure Communicating « wow » effect Communicating insights 19
  • 20. Global approach vs Centred approach Issues: Issues: Difficult to learn (data mining + CS + Users must know what to search design skills) Poor statistical insights Poor insights with large graphs (bias due to hidden information) Highly sensitive to graph Orientation is difficult incompleteness (<5% missing data => important bias) Hardware limits (goodbye mobile!) 20
  • 21. Global approach vs Centred approach Use it for: Use it for: Analysis at the global scale. Database browsing to quickly find information. Make hypotheses or try to confirm statistical properties. Analysis of local views. Graphs of size < 50k nodes. Graphs of any size. 21
  • 22. 3 applications of the centred approach
  • 23. Use case 1: fraud detection Automatic outlier detection over time (Seb's Ph.D.) Visualization of outlier-centred graphs 23
  • 24. Use case 2: visual recommendation Yasiv.com 24
  • 25. Use case 3: (telco) impact analysis Network: millions of routers and machines Local impact of a router failure in network services? Entypo pictograms by Daniel Bruce — www.entypo.com 25
  • 26.
  • 27. Linkurious: visualize graph data easily • A tool to visualize any graph database • Graph search made easy • Approach : search, show context, expand on demand 2/17/13 27
  • 28. Linkurious competitors Locked to a specific use case: MentionMap => Twitter mentions Palantir => for Palantir customers only TheAdvisor => scientific papers recommendation Wikiways => TechCrunch Database Wikiweb => Wikipedia browsing Limited browsing features: Neoclipse, Neo4j web admin Toolkits (require to code): D3.js, KeyLines, Sigma.js 28
  • 30. Questions? @Linkurious contact@linkurio.us