“We knew that LinkedIn was the right channel for us. When you need to hire so many people so quickly, it’s hugely important that people understand who we are, what we do, and what a fantastic company we want to be. This is the ideal platform for telling that story.” Nicolas Blier Talent Acquisition Manager, Trustpilot

1. Talent Solutions
“We knew that LinkedIn was the right channel
for us. When you need to hire so many people
so quickly, it’s hugely important that people
understand who we are, what we do, and what
a fantastic company we want to be. This is the
ideal platform for telling that story.”
Nicolas Blier
Talent Acquisition Manager,
Trustpilot
Trustpilot Case Study: Precision talent pool management and a powerful
employer brand are helping transform a Danish start-up into a global
e-commerce player
Results
• Trustpilot staffed 100% of the
management and mid-management
positions of the New York office using
LinkedIn Talent Solutions.
• 70% of candidate profiles for the
Copenhagen offices are found via
LinkedIn.
• The number of prospective candidates
following Trustpilot’s Company Page
grew by 1,000 in just 10 months.
• Trustpilot uses the talent pipeline
feature on LinkedIn to identify
potential candidates for roles up to 12
months in advance
• Trustpilot’s “Work With Us” ads
delivered 39,567 impressions in the
last year, providing a valuable source of
traffic to the Careers Page
Company profile
Trustpilot is an online review-driven
community and platform that builds
relationships between consumers and
businesses. Launched in 2007 and operating
in 24 countries, it has seen rapid adoption
and now provides over 70,000 ecommerce
businesses with TrustScores based on more
than six million reviews.
The Challenge
At the start of 2012, Trustpilot employed around 35
people, all of whom were based in Copenhagen.
By the end of 2013, it had additional offices in
London and New York and a staff of around 170.
Managing such dramatic growth whilst maintaining
a differentiating culture and top quality service has
been the key priority for the business over the last
12 months. This is a particular challenge given the
highly competitive nature of talent acquisition in the
e-commerce space.

2. LinkedIn solution
Employees as talent acquisition assets
Building the Trustpilot brand
Trustpilot sees its employees as one of its most
powerful brand assets, and they take centre stage when
it comes to spreading word of the company to passive
candidates. Employee testimonials play an important
role on the Careers Page, and Trustpilot uses Work With
Us modules on its employee profile pages to encourage
like-minded individuals to engage with the company
directly. “Our employees are our best asset,” says
Nicolas. “And LinkedIn is a great platform for them to
recommend our company and our jobs.”
Talent Acquisition Manager Nicolas Blier has focused
on using LinkedIn to build a powerful employer brand
that can attract top global talent for Trustpilot. Using
the Recruiter tool, Nicolas and the team identify passive
candidates with the right skills and engage them with
InMails. This enables them to create awareness about
the career opportunities at Trustpilot and build a likeminded talent pool with the right cultural fit.
Adding a Careers Page to Trustpilot’s Company Page
was an important first step. “The Careers Page is the
first thing potential candidates see when they check
us out on LinkedIn,” says Nico. “It’s a really important
asset for us – and we’ve put a lot of passion into it. It’s
the Careers Page that assures people they are dealing
with a respected company that employees have really
good things to say about.”
Targeted InMails to start the right conversations
“LinkedIn Recruiter is pretty much my life today,” says
Nicolas of the impact the tool has on Trustpilot’s talent
acquisition strategy. “The possibilities for defining
exactly the type of person you want to find are endless.
When you put out a normal job ad, you know that 90%
of the people contacting you might not be qualified for
the role, but on LinkedIn we are able to reach out to
very specific people who are 100% what we are looking
for.”
When it came to launching Trustpilot in New York,
LinkedIn Recruiter enabled Nicolas to target the most
suitable prospects in the market with InMails. “Of
course, just because you reach out to them doesn’t
mean they will join you,” says Nicolas. “But that’s where
the employer brand comes in: everything we are doing
on LinkedIn is helping to make Trustpilot a sexy place to
work.”
Visit talent.linkedin.com to learn how you can
source top candidates on LinkedIn
Trustpilot company page
Selling the Copenhagen experience
Attracting top global talent to Copenhagen was
an initial challenge for Trustpilot – and one that
the LinkedIn Careers Page has played a vital role
in addressing. “It’s really important for us to brand
Trustpilot in the right way – but also to brand the whole
concept of working in Denmark,” explains Nicolas. “We
are able to communicate what the experience of living
and working in Copenhagen is like.”
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