LinkedIn’s latest research about Automotive buyers in Australia explains the vehicle purchase behaviour of Australian LinkedIn members. It shows that career change and a new job directly impacts consideration to buy a new vehicle. At LinkedIn we know our audience and understand purchase motivation. We can leverage insights and our member data to enable advertisers to accurately target their audience within LinkedIn’s member base of 4 million Australians. Contact us to find out more: http://marketing.linkedin.com/contact

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LinkedIn Auto Buyers
Australia

2. UED BRAND & MARKETING©2013 LinkedIn Corporation. All Rights Reserved.
1 in 3LinkedIn Members in Australia plan to
purchase a new vehicle in the next year

3. UED BRAND & MARKETING©2013 LinkedIn Corporation. All Rights Reserved
Nearly a third who plan to purchase
will do so within the next 6 months

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95%
of LinkedIn members
own at least one vehicle

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1 in 5LinkedIn Members leases a vehicle

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Younger adults (18-24) are more likely to cite
professional motivations as a trigger to purchase
Want a vehicle that
fits their professional image
29%
Received/expect to receive a
raise, bonus or other new
work-related income
32%
Achievement such as
promotion/graduation
28%

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1 in 4LinkedIn members in Australia consider purchasing a
new vehicle when there is a job change in their household
©2013 LinkedIn Corporation. All Rights Reserved.

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Auto marketers have a unique opportunity
to influence vehicle purchase consideration
through LinkedIn’s audience
©2013 LinkedIn Corporation. All Rights Reserved.
Say they would be influenced
by an auto brand
73%
Say they would be influenced
by automotive experts
61%

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Contact LinkedIn:
http://marketing.linkedin.com/contact
©2013 LinkedIn Corporation. All Rights Reserved
Source: LinkedIn Australia Auto Research 2013 n=5,450 members
Base: Australian LinkedIn users