Case Competition 2011 - submission (degree category) from Royal Roads University.

2. Hatley consulting
Royal Roads University
Sponsors: Tourism Victoria
Kristy Cameron
Haley Buswell
Derek Eustace
Jeet Jani

3. Vision to 2016
To create and maintain a world class
parks system that unites communities,
governments, and the private sector
in an effort to better deliver the natural
beauty of British Columbia to its guests

4. Challenges
Missing Skill
Sets
Complex
Network of
Stakeholders
Predicted Labour
Shortage in
Tourism
Shifting
Visitor
Demographics

5. Labour Shortages
Shortage of 84,000 jobs by 2015
Skills Shortage

6. Key Recommendations
Realigning Recruitment
Community Involvement
Educational Partnerships
Industry Involvement
Generate Awareness

7. Types of Managers: Skill Sets
Ethnically Diverse
Environmental Tourism
Stewardship Skill Set
Business Skill Set

8. Role of Park Rangers
Very Important
Interpreters
Experience Creators
Understanding the New Visitor
Environmental Stewardship

9. Tourism Employee Knowledge
Increased Appreciation
Develop New Product Strategies
Partnerships

10. Attracting the Right People
Go2 Promotions
Educational Standards
Scholarships
Internships

11. Key Stakeholders
Stakeholders Responsibilities/Action
Parks BC Out reach
Educational Institutes Curriculum development
Industry Participation in product development
Communities/Aboriginal Intercultural Training
Other Government Agencies Participation in product development
DMOs Product development
Go2 Human Resources Promotional

12. Project Base Budget
 Creating Managers $100,000
 Professional Development $100,000
 Out Reach $150,000
 Labour Solutions $50,000
 Total per Year $400,000

13. Concluding Statements
The Future of Parks is People

14. References
 Anderson, T & James, A. (2001). The Politics and Economics of Park
Management. Maryland, USA: Rowman & Littlefield Publishers Inc.
 Eagles, P. & McCools, S. (2000). Tourism in National Parks and
Protected Areas. Oxon, UK & Cambridge, USA: CABI Publishing
 BC Parks. (2011). Reports and Surveys. Retrieved October 24, 2011
from http://www.env.gov.bc.ca/bcparks/research/research.html
 Statistics Canada. (2011). Population Groups British Columbia.
Retrieved October 24, 2011 from http://www.statcan.gc.ca/start-
debut-eng.html
 Go2. (2011). Solutions to the Looming Skills and Labour Shortage.
Retrieved October 24, 2011 from
http://www.go2hr.ca/BCsTourismbrIndustry/IndustryOverview/Solu
tionstotheLoomingSkillsLabourShortage/tabid/504/Default.aspx

15. Thank you