Keywords are the basis of any online marketing campaign. Learn how you can find your golden marketing keywords that are popular with online users, help you reach the right audiences, and empower you to make greater profit online. Read full guide at http://www.link-assistant.com/news/keyword-research-2014.html Image credits: http://bridgeurl.com/slideshare-presentation-on-finding-marketing-keywords/all

1. How to find
your golden marketing
K E Y W O R D S
…and make more $$$ online
A Web Marketer’s Guide

2. Keywords are the cornerstone of
any Internet marketing campaign

3. By using the right keywords you
reach the right people!
Which one would you call
“FOOTBALL”?

4. Carefully selected keywords
help avoid confusion
link-assistant.com/news/keyword-research-2014.html

5. Capiche?
link-assistant.com/news/keyword-research-2014.html

6. So, how do you discover
marketing keywords that:
(A) Say precisely what you want to say
(B) Are frequently looked up on Google
(C) Have the competition you’re capable of beating

7. While some marketers’ advice
hasn’t changed since 2005…
I use Google AdWords Tool
for keyword analysis, err…

8. In 2014, keyword research has
to be done is a whole new way…
Ever heard of Google’s
“Hummingbird” update?
It changed how SEOs do
keyword research forever!
link-assistant.com/news/keyword-research-2014.html

9. So, how do you do
keyword research
in 2014?
link-assistant.com/news/keyword-research-2014.html

10. If you’re dying to learn the answer,
check out this Free guide
or stay with us just a bit longer ->

11. Keyword Research in 2014
Part 1:
Brainstorming
keyword ideas
link-assistant.com/news/keyword-research-2014.html

12. You get suggestions from Google’s Keyword Planner
and end up with a homogeneous list like this ->
The old way
link-assistant.com/news/keyword-research-2014.html

13. Example: A person looking for “office
furniture” could also be interested in:
• Chairs, sofas, reception desks, office accessories, etc.
• Movable walls, raised floors, partitioning / screens
• Computers and technical equipment, etc.
The new way!
You go beyond keywords & search for
associated concepts. This way you get a
more diverse keyword list.

14. Some tools that can help you
diversify your keyword list are:
• Soovle
• Google Suggest (or Übersuggest for
automation)
• Google Trends
• Zenya
• Free online Thesaurus
link-assistant.com/news/keyword-research-2014.html

15. Find more tips on expanding
your keyword list at
link-assistant.com/news/keyword-research-2014.html

16. Keyword Research in 2014
Part 2:
Detecting profitable
keywords
link-assistant.com/news/keyword-research-2014.html

17. • Head to Google’s Keyword Planner
(previously AdWords Keyword Tool)
• Check the number of searches for your
keywords
• Pick the most popular keywords for a
campaign
The old way
link-assistant.com/news/keyword-research-2014.html

18. The new way!
link-assistant.com/news/keyword-research-2014.html
1. Choose keywords with the right intent
• Look for commercial intent markers
(Buy …, …Coupon, …Discount, …Deal, …Shipping)
• Look for keywords with the “learn-more” intent
(Best…, Top 10…, Cheap…, Affordable…, …Review, …Comparison, a brand name, a
product name)

19. 2. Choose keywords with the highest KEI
(KEI or keyword efficiency index reflects a keyword’s competition to popularity ratio)
3. Choose keywords that aren’t too general or
too specific
(Clothes - too general, The kind of clothes Hermione wears in Harry Potter - too specific)
The new way!
link-assistant.com/news/keyword-research-2014.html

20. Wondering how you can
discover such keywords?
Find out more at
link-assistant.com/news/keyword-research-2014.html

21. Keyword Research in 2014
Part 3:
Assessing your
competition
link-assistant.com/news/keyword-research-2014.html

22. The old way
You just go ahead & check how many
pages Google returns for a keyword:
link-assistant.com/news/keyword-research-2014.html

23. It’s not just about quantity –
It’s about quality!
The new way!
link-assistant.com/news/keyword-research-2014.html

24. Here’s how to assess
a competitor’s QUALITY
• Check what other sites link to them
• Analyze their website’s structure
• Analyze their website content ( and keywords)
• Check their site’s parameters as reported by
reputable marketing tools

25. Read more about how to assess
competition parameters at
link-assistant.com/news/keyword-research-2014.html

26. To your success!

27. Read full keyword guide at:
2014 © Link-Assistant.Com
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research-2014.html