5. What About FBX?
Facebook Exchange targets users on Facebook based on browsing history
on the web…but does not target your Facebook fans as they browse the
web.
6. Woops…
We want to remarket to our Facebook fans as they browse the web.
13. Create GA Remarketing List
1. Choose your profile, consider profile filters when doing so.
2. Select your remarketing list type
3. Name your list so you can find it AdWords
15. Create GA Remarketing List
Two Different User Filters:
1. Dimension & Metric Filters – apply to each user no matter when they
happen.
2. Sequence Filters – must happen in a certain order. Think custom
combination lists.
16. Create GA Remarketing List
We’re slicing on a dimension (source), which is just like a standard
advanced segment.
17. Create GA Remarketing List
Maximum cookie life
= 540 days
Analytics & AdWords
Accounts must be
linked.
Set the length of your remarketing cookie and choose the AdWords account
you will use for the campaigns.
NOTE: the duration will be extended forward every time the user visits the site
and qualifies for the list.
18. NOTES:
1. Lists do not populate with data retroactively.
2. You can set up lists based on users who complete goals. However, goals
must be setup prior to remarketing lists.
3. Lists with 100 users or more are eligible for targeting and will automatically
show in the AdWords shared library.
20. Privacy Policy Updates
How you use remarketing
How third-party vendors show your ads
How you and third-party vendors use
cookies
Google requires updates to your privacy policy before you can use this
feature.
Visit: http://support.google.com/analytics/answer/2700409?hl=en
Let me tell you guys something! GA really is the CSS to my HTML! What? Where my nerds at?With over 200 dimensions and metrics available in GA, you can slice & dice data to your heart’s content and serve up incredibly relevant and specific ad creative!Super rich lists – virtually any piece of information that flows through your GA reports can be targeted as a user base to get back in front of. Geo-location, specific page views, hanging out on a certain page for 30 seconds, or the whole site for 5 minutes, you can even segment based on where on the web they were before they came to your site, by source!For example…
Has anyone tried to getAdWords remarketing cookies onto your Facebook pages?Yeah, did you get a migraine? It’s tough, you can really only get them on the custom tabs, or if you’re really adventurous you can get them on via ghost pages that sit on your server. But eventually something breaks and you spend more time working on getting the cookies to work then actually advertising!You could totally go to FBX but that’s only advertising to users on FB, not the GDN.
Nope, this isn't’ what we’re after…Facebook Exchange targets users on Facebook based on browsing history on the web…but does not target your Facebook fans as they browse the web.We want to target users who have visited our site from Facebook!
We want to target users who have visited our site from Facebook!
Because we can see Facebook as a source in GA, we use this information to create a list of users who have come to our site from Facebook and remarket to them on the GDN!
First, you need to make sure you’re Google AdWords account is linked to your Google Analytics account. The reason is that your remarketing list will be automatically added to your Google AdWords account. If there is no link between your accounts – well you get the idea.Second, you need to change the JavaScript library in your Google Analytics page tag. Here’s how the standard Google Analytics page tag looks. Notice the part in BOLD, this is the ga.js library that holds all of the functionality for the tracking:
Now, here’s how the code should look after it’s been changed for remarketing. Notice that the JavaScript library has changed from ga.js to dc.js and is served by a different domain.The dc.js library holds all of the logic of ga.js, in addition to some special functionality just for remarketing. The data is still sent to Google via an image request. And Google Analytics still uses a first party cookie to track the visitor.The only difference is you enable Google Analytics to collect its normal information as well as the DoubleClick cookie.You don’t need to change any of your event tracking code, custom variables or ecommerce tracking. All of that functionality stays the same.Finally, you must update the privacy policy on your site. This is really important, we all need to keep users updated to how the web works and how we use it as a business. You must change your privacy policy to include:How you’re using remarketing to advertise across the webHow third-party vendors, like Google, show your ads onlineHow you and third-party vendors, like Google, use first-party cookies (like the Google Analytics cookie) and third-party cookies (like the DoubleClick cookie) together to inform, optimize, and serve ads based on someone’s past visits to your website
The first thing you’ll need to choose is which profile this remarketing list should be attached to. This is really important because profile filters will affect the data. Ideally you’ll use a profile that only includes your customers and not internal employees.
The first thing you’ll need to choose is which profile this remarketing list should be attached to. This is really important because profile filters will affect the data. Ideally you’ll use a profile that only includes your customers and not internal employees.
The first thing you’ll need to choose is which profile this remarketing list should be attached to. This is really important because profile filters will affect the data. Ideally you’ll use a profile that only includes your customers and not internal employees.
The first thing you’ll need to choose is which profile this remarketing list should be attached to. This is really important because profile filters will affect the data. Ideally you’ll use a profile that only includes your customers and not internal employees.
The first thing you’ll need to choose is which profile this remarketing list should be attached to. This is really important because profile filters will affect the data. Ideally you’ll use a profile that only includes your customers and not internal employees.
