At Tailor Brands, we've asked our panel of child correspondents to take a closer look at some major logos to determine memorability and simplicity. These are the results.

1. How Well-Known Logos Stack
Up: Interpreted By a Child
At Tailor Brands, we know that a logo needs to be simple,
memorable, timeless, versatile, and appropriate for the brand in
order to be successful. One test of this is determining if a child
can remember your logo (if you’re wondering if a child is good at
remembering a brand, drive past a McDonald’s or Disney with a
kid in the car). We asked a couple kids we know to look at some
popular logos for a few moments and draw them for us. This is
what we got.
TOP 5
Some companies can keep it simple, memorable, and more in
the eyes of a child, but other brands require additional
knowledge of services, a more distinguished eye, and a deeper
understanding of the business for their visual success. That
being said, it’s not that these logos are bad! Just that they don’t
immediately strike as simple and memorable, two key elements
of a logo design that works.