A presentation on social networking, focused on the use of LinkedIn for the attorneys in our Americas Region.

1. Social Networking: The
Basics Behind the Buzzword
2008 Regional Meeting of the Americas - November 20-23,
2008

2. Social Networking: What is it?
Social networking is the facilitation of relationships with
technology
Familiar examples:
Listserv/Email Groups
Message Boards
Wikis
Blogs

3. Social Networking: What is it?
Social Networking Sites:
Facebook
mySpace
LinkedIn
Can be used for business development

4. Why should I use social networking?
People hire lawyers they know and like
Clients want a lawyer who is internet
savvy
Levels the playing field for small to mid-
sized businesses

5. Why should I use social networking?
Get in touch with colleagues, friends,
college/law school buddies,
Online consumers are using it
Wealthy consumers are using it
Can do it from anywhere, anytime

6. Why LinkedIn?
Social networking site for professionals
Adding new members at a rate of one every two seconds
Free to join
Can yield direct and indirect referrals
Connect with ILN members

7. LinkedIn: How to get started?

8. LinkedIn: How to get started?

9. LinkedIn: How do I connect?

10. LinkedIn: Questions

11. LinkedIn: Questions

12. LinkedIn: Questions
“Do the adhesion contracts and right management
systems that come with ubiquitous computing
systems alter traditional personal property rights
too severely?”
“Is anyone familiar with volume cap allocation for
the State of Nevada Industrial Development
Agency?”
“Are there any pitfalls of using ‘Conditions
Precedent’ clause in Infrastructure Contracts?”

13. LinkedIn: Testimonials

14. LinkedIn: Groups

15. LinkedIn: Groups
Discussion Forums
Enhanced Roster
Digest Emails
Group Home Page
News Sharing

16. LinkedIn: Groups

17. LinkedIn: Martindale-Hubbell

18. What’s the downside?
Abide by rules of professional conduct and ethics
Not generally considered advertising
Sells higher levels of access