1. Smart phones? Sure!

2. Knowledge, media, the digital divide and the participation gap

3. Is everybody wired?

4. Internet Access by Race

5. Internet Access by Income Days of internet use per week

6. Internet Access by Age Days of internet use per week

7. Internet Access by Gender

8. Internet Use over Time

9. Internet Use over Time

10. Digital divide “Increasingly, all familiar social and cultural differences in society are reflected in computer and internet use” (Van Dijk)

13. availability of technology…

14. … does not equal access

15. key issues motivational access material access usage access skills access

16. Mass media introduced

17. Mass media introduced

18. Knowledge gap Tichenor, Donohue and Olien (1970)

19. Illiteracy in America 32 million U.S. adults lack basic prose literacy skill about one in seven are functionally illiterate (they can't read a newspaper, the instruction on a bottle of pills, bus schedule, maps or they can’t fill out job applications and message slips) (National Institute for Literacy, US Census Bureau, 2009)

20. Media and Knowledge Gap (Grabe et al, 2009)

21. Media life

22. Media life

23. Media life

24. Media life empowerment Living a media life: creating version(s) of ourselves (by ourselves)

25. Media life empowerment “If it were possible to define generally the mission of education, it could be said that its fundamental purpose is to ensure that all students benefit from learning in ways that allow them to participate fully in public, community, [Creative] and economic life.” — New London Group (2000, p. 9)

26. Media life empowerment

27. Media life empowerment

28. Internet Access by Gender

29. Participation gap The unequal access to opportunities, experiences, skills, and knowledge that prepares people for full participation in a media life.

30. Social networking use by gender

31. Social networking use by location

32. Social networking use by location

33. Media! Power to the people!