1. The First 10 Things You
MUST do in Social Media
Linda Davis
Facebook: LindaCDavis
Twitter: @LindaDavis

2. www.SlideShare.com/LindaDavis

3. The Rules:
• Some of what I say today is my opinion. You can
probably do it bigger, better, or different.
• It is more about good content than
it is about technology.
• Anything I say today could be
outdated tomorrow.
• Social media is a conversation.
• I am here.

4. Beginner
Intermediate
Advanced
Ubergeek

5. My Tools:
Desk Top Computer
iPad
iPhone
Scan Snap
Epson Workforce Printer
Evernote
Dropbox
Paperport
Realty Juggler

6. DROPBOX - Free

7. EVERNOTE - Free
P.S. Dropbox is for files. Evernote is for everything else!

9. Paperport Software

10. Paperport Software

11. Using Paperport

13. If you close your eyes,
social media is not going away.

14. If not, why not?
2011 NAR Technology Survey

15. Create a
Database

16. Contact Management
“How you gather, manage
and use information to serve
the needs of your customer
will determine whether you
win or lose in your business”
Bill Gates in “Business at the
Speed of Thought”
Active Rain Survey 2012

17. www.GaryDavidHall.coml

18. Realty Juggler
I use Realty Juggler but it may not be the best choice for you.

19. What do you need to consider
when choosing a database?
• Cost
• Support
• Web based
• Social media interaction
• E-mail interaction
• Phone synching
• Task management (launch plans)
• Enough fields

20. Gmail Contacts

22. Task Management

23. My Database Categories
Clients: Clients are anyone who I have done business with and as a result, earned a
commission.
Sphere of influence
Prospects: Prospects are people I hope to do business with in the future. This list
includes:
CMA prospects, Orphans, Movers and Shakers
Family and Friends: They should be on your mailing list too! Sometimes they need to
be reminded you are in the real estate business.
Out of Area: These are past clients who have moved out of the area.
Vendors, for people like painters, cleaners etc.

24. Fields?

25. Decide on
your Social
Media Hub

26. Your hub is the foundation of your web presence.
Use it to tell who you are and what you do.
Linked In
Twitter eNewsletters
HUB
Facebook You Tube
FourSquare

27. There is no better hub than a blog. A
blog can open doors and provide
amazing opportunities.

29. Saint Paul Real Estate Blog

30. Life in Bonita Springs

31. The Phoenix Real Estate Guy

32. Your hub can be a page on your
company’s website.

34. Social Media
Hubs

35. Social Media Hub - About.me

37. Create a
Profile

39. Long Profile

40. Short Profile
I'm a blogger, sister, politician, mother,
golfer, wife, real estate broker,
educator, and wannabe photographer.
I'm also a pretty damn good cook.

41. Create
and
Enhance
your
Signature

44. Email Signatures

45. www.LindaDavis.info

46. Bunny Mostad
ABR, CRP, CRS, e-PRO, GRI, LHMS, SRES
Coldwell Banker Residential Brokerage
203 803-5695
www.follr.com/Bunny
www.follr.com/Bunny

47. www.aboutme.com/JohnAyers

48. Carry your
camera
everywhere
and build
your photo
library!

52. Share the story of your
community with photos and
video.

54. PhotoJoJo.com

56. PHOTOSHOP EXPRESS – Free

57. DynaLight HD for iPhone
PRO HDR for Android

58. Camera+ for the iPhone

59. HDR Plus for the Android

60. Diptic

61. Plan your Photoshoot
Ahead of Time

62. iWatermark for the iPhone

63. Add Watermark for the Android

64. A photo-sharing social network.

67. Find Your
Clients
Online

68. Finding clients and friends
on Facebook

70. Search Local Groups on Facebook

71. Finding clients on
Twitter

72. Finding clients and
friends on Twitter
____________________________
NearbyTweets.com

73. Use Desktop Applications
Like HootSuite

74. Create
Lists on
Facebook

75. Create custom lists from your home page.
Clicks Friends in the left hand column

77. Sign on to
LinkedIn

78. 5 Places To Practice Keyword Loading
1
Professional
Headline
2
Position

79. 3 Summary

80. 4 Experience
5 Skills and Expertise

81. Other Linked In Tips
•Join Groups
•Connect with at Least 500 People
•Your Name Should Contain only Your Name
•Answer Questions (More Tab)
•Add Stuff (Links, Video, SlideShare)

82. Give and you shall receive recommendations.

83. Provide
Knowledge to
the Community
you Serve with
Location Based
Technologies.

84. Yelp

86. Foursquare – More than a game
Badges
Points
Mayor

87. Leave Tips
Throughout Your
Community.
The masters at
Foursquare – The
Corcoran Group

88. Consider Flickr

89. Create an
eNewsletter

90. Use an email newsletter to communicate
market information

91. Ledyard Real Estate Update

92. Email Marketing
1. Narrow your focus
2. Be consistent
3. Keep it personal
4. Provide good content

93. Free Newsletter Resources
Local and State Board/MLS Statistics
Realtor.org
TheMortgageReports.com
KeepingCurrentMatters.com (Blog)
Zillow.com

94. Newsletter Product Must Haves
Manage subscriptions automatically
Unsubscribe Feature
Data and Analytics
Templates

95. Constant Contact
$15 Month for 0-500 Email Addresses $30 Month for 500-2500 Email Addresses

96. Statistics

97. Mail Chimp