Connecticut CE Class

3. *Enables real estate agents to serve and communicate with clients using free or inexpensive online tools without the investment of expensive software and equipment. Social Media Revolution Has changed the way people buy and sell real estate. Are you ready?

4. Facebook added 100 million users IN 9 MONTHS . The fastest growing segment on Facebook is 55-65 year old females. You Tube is the second largest search engine in the world It serves up 1 billion downloads A DAY . 80% of companies use LinkedIn to find and screen employees. In 2009, Boston College stopped distributing email addresses to incoming freshmen. 35% of book sales on Amazon are for the Kindle . More than 1.5 million pieces of content ( web links, news stories, blog posts, photos, videos etc.) are shared on Facebook DAILY . 1 out of 8 couples married in the US last year met via social media .

10. Snag It

16. YEO? “ You Engaging Others” Focus first and foremost on providing value to the reader. Instead of being a “writer,” think about being an “educator .” 55 Comments

18. Brett Ellis Chris Griffith

19. Island’s End Golf Course Long Island 2007 Other Reasons to Blog? Blogging opens doors and provides opportunities

20. In a crowded marketplace, where your potential clients and customers have lots of choices, you can stand out by being just slightly famous. It’s not about being all things to all people, but being a mini- celebrity to the right people. It’s about targeting your market and developing a reputation as a great resource – trustworthy, knowledgeable, and close-at-hand.” Steven Van Yoder Get Slightly Famous

21. Read and learn from other Real Estate Bloggers Agent Genius Active Rain Your Local Newspaper Blogs

25. Trulia Voices

27. Active Rain Free or $29.00 per month

32. Hyper Local Blog

37. If you can use email, you can blog. Really.

42. Twitter Stream

51. http://lindadavis.posterous.com/ You don’t have to have a cell phone that takes photos to post on Posterous!

53. So my theory is this. Like any endeavor, you make a choice when you start a blog. You either put in some effort to make something engaging and creative that builds community, or you toss a “me too” onto the growing pile of repetitive, navel-gazing content.” Margaret Mason No One Cares What You Had For Lunch

54. What’s your passion?

56. Blogging isn’t about technology. It is about good content. Use interesting headlines, links and photos

60. Social Networking Sites to Engage the Consumer

63. Danger Danger Danger Danger Danger Danger Danger Danger Danger YOU CAN’T DO IT ALL!!!

64. Facebook

65. You are not alone.

67. Who am I?

68. Facebook Site Governance: Statement of Rights and Responsibilities (updated 8/11/09) Section 4, Point 2 “ You will not use your personal profile for your own commercial gain. “ This is scary.

69. Facebook Profile A facebook profile should be used to represent an individual. You have a “profile if under your photo or logo it says “Edit my Profile”. You have a page if under your photo or logo it says “Edit my Page.”

70. Status Tabs The Wall Your Blurb Connections are called Friends Photo

71. Facebook Group A group is used by clubs and organizations to engage their members. Connections are called Members Discussion Board The Wall* *A Group wall doesn’t allow for photo, video, or link attachments. Posts do not show up in a member’s news feed.

72. Custom Tabs Custom Graphics Connections are called Fans.

73. Why are Facebook Pages Best for Business? The pages are public, which makes them visible to search engines. New content that you create on a page will show up in the newsfeed of fans. A page can have an unlimited number of fans.

74. Tabs on a facebook page can be customized. Why are Facebook Pages Best for Business?

75. Facebook allows you to place targeted ads that link to specific tabs. Why are Facebook Pages Best for Business?

76. Facebook provides a page analysis tool called Insights Why are Facebook Pages Best for Business?

77. Pages allow you to create a landing page Why are Facebook Pages Best for Business?

80. 8. Add good content*. Period. *Use links, photos, videos, blog posts P.S. This is not good content.

81. My Facebook Strategy: The goal shouldn't be to have a lot of people to yell at, the goal probably should be to have a lot of people who choose to listen. ……..Seth Godin

82. Applications There are over 55,000 Facebook applications to choose from.

83. Tips and Tricks Send your PAGE updates to Twitter. Remove annoying stuff. Send your Twitter Stream to Facebook.

84. Find PeopleYou Email People Search Classmates Search Co-Worker Search Name Search Suggestions Or you can use your investigative skills. Find Friends

85. Create Lists

86. Iphone + Facebook = Very Cool Post audio to Facebook

87. www.Picnik.com

89. Resources

90. Resources www.appdata.com

91. Resources www.InsideFacebook.com www.AllFacebook.com Email me for an ebook about Facebook. [email_address]

92. Online Resume Business Network Linked In

96. Twitter in Plain English

98. Follow relevant accounts www.search.twitter.com

100. Twitter Lingo http://business.twitter.com/twitter101/ To follow somebody is to subscribe to their message. A tweet is an individual message A DM or direct message is a private message on Twitter. RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit. Trending topics are the most-discussed terms on Twitter at any given moment.

101. Twitter Lingo @username is a public message to or about an individual on Twitter A hashtag – the # symbol followed by a term, is a way of catagorizing all the posts on a topic. Shortened URL’s – To fit links into the short messages, Twitter shrinks some URL’s down automatically http://business.twitter.com/twitter101/

103. Trulia

104. Trulia

106. Zillow Advice

111. www.google.com

114. Seller handbook cover created by Jeff Dowler with Big Huge Labs Magazine Cover

119. Frankly Realty

120. Real Estate Agent Reviews

124. Ning – Free with Ads

127. Goggle Docs and Spreadsheets Create a google account!

129. Manage your online reputation with Google Alerts. Google Alerts

130. Google Never Forgets. Remember.

131. Resources

132. Mashable – Social Media Guide

133. www.RealSolutionsBlog.com