Optimize Cross-Media with QR Codes
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The document discusses the usefulness of QR codes beyond just being used in advertisements. It provides examples of how QR codes can be used across different sectors like government, business, and non-profits. It also highlights specific use cases of QR codes for mobile ordering and ticket purchasing. The document advocates that QR codes should be used as part of a cross-media strategy to reach audiences across multiple platforms and devices.
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Optimize Cross-Media with QR Codes
- 1. 3/18/2022 Cross Media Optimization with QR Codes Lina Arseneault
- 2. 3/18/2022 3/18/2022 QR Codes 2 O Don’t be too quick to dismiss the usefulness of QR Codes O Naysayers usually narrowly describe them as “QR codes in ads” B2C Business- to- Consumer
- 4. 3/18/2022 3/18/2022 Exploit the Reach of BYOD O Opportunity to capitalize on mobile-social behavior in many settings 4 O Bring your own device (BYOD) is an alternative strategy allowing employees, business partners and other users to use a personally selected and purchased client device to execute enterprise applications and access data. Source: Gartner Glossary
- 5. 3/18/2022 Have Specific Mobile-Social Goals What are you trying to accomplish? Who are you trying to reach? What’s your success target?
- 9. 3/18/2022 3/18/2022 Deloitte’s 2012 Technology, Media and Telecommunications (TMT)Predictions 9 Deloitte Technology, Media and Telecommunications Predictions 2012
- 10. 3/18/2022 3/18/2022 For 2012, Deloitte forecasts that smartphones will influence $159 billion in retail sales O Smartphones will influence 19 percent of retailers’ sales by 2016 O Smartphone shoppers are 14 percent more likely to convert and make a purchase in the store than non- smartphone users O If a consumer is using a retailer’s mobile app, they are 21 percent more likely to convert in the store O “This shows the power of owning that interface with the consumer as opposed to allowing them to go to a third party interface while in the store.” Kasey Lobaugh, direct-to-consumer and retail multichannel practice leader at Deloitte Consulting LLP, New York commenting on study findings 10
- 12. @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 12
- 14. 3/18/2022 3/18/2022 Mobile Integration for Faster Refills 14
- 15. @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 15
- 17. 3/18/2022 3/18/2022 QR Code Goes to the Movies 17
- 18. 3/18/2022 3/18/2022 Mobile purchases now comprise 27 percent of Fandango’s overall ticket sales Jessica Yi, chief product officer at Fandango | July 2012 Source: Mobile Commerce Daily 18
- 19. 3/18/2022 3/18/2022 QR Mobile Movie Ticket 19
- 20. 3/18/2022 3/18/2022 Mobile App Be Found! 20
- 21. 3/18/2022 3/18/2022 Mobile App Attach Rate 21
- 22. 3/18/2022 3/18/2022 Restaurant QR Extensions O Il Fornaio Holiday Gift Card Offer (virtual and traditional) O Boston Market relies on QR codes to drive summer foot traffic by Rimma Kats 22
- 23. 3/18/2022 3/18/2022 Conference Registration 23 Not a mobi site, perhaps driving to the conference mobile app would have been a better choice
- 24. 3/18/2022 3/18/2022 Pinterest QR Pin Boards 24 http://pinterest.com/search/?q=qr+codes
- 25. 3/18/2022 3/18/2022 More QR Market Research O Gartner Webcast Archive : “The Gartner Hype Cycle Special Report: What’s Hot for 2012” hosted by Jackie Fenn, VP & Gartner Fellow Emeritus. O According to Gartner (as of July 2011), QR/color code is positioned in the early “slope of enlightenment” stage with an 2-5 years estimated time frame to full mainstream adoption (i.e. reaching plateau of productivity). 25
- 27. 3/18/2022 3/18/2022 Additional Information O Check out the companion slideshare to this post. O The pros and cons of mobile bar codes – by Rachel Lamb via Luxury Daily Includes case studies on Gucci and Bloomingdale’s. More examples. O Gartner Webcast Archive : “The Gartner Hype Cycle Special Report: What’s Hot for 2012” hosted by Jackie Fenn, VP & Gartner Fellow Emeritus. O Countless QR Code Samples on Pinterest: QR Code Pins-Boards-People 27
- 28. 3/18/2022 3/18/2022 Related QR Posts O QR Codes: Quiet Revolution or Quite Redundant? O Reference the SlideShare companion O Reference the SlideShare companion O Encore! QR Codes: Here to Stay or Fade Away? O Marketing Artfully: QRart and Not So Pretty Implementations of QR Codes O What You Should Know About QR Code Hype O Don’t Assume Your QR Code is Knocked Up, Give her a Pregnancy Test 28
- 29. @LinaArseneault CaféLina Blog www.café-lina.com lina@cafe-lina.com 29
- 30. 3/18/2022 O About CaféLina and Lina: O http://cafelina.me/about/ O CaféLina Blog: http://cafelina.me/ O Twitter: @LinaArseneault O Email: lina@cafe-lina.com O LinkedIn: www.linkedin.com/in/linaarseneault O Slideshare: http://www.slideshare.net/Lina_Arseneault O High-Resolution Pictures on Flickr Scan to find this presentation online
- 31. 3/18/2022 3/18/2022 Lina’s Social Reach O When you create content or engage, you impact others. Klout measures influence online. View my Klout style and score at http://klout.com/#/LinaArseneault O Your overall PeerIndex score is a relative measure of your online authority. This score reflects the impact of your online activities, and the extent to which you have built up social and reputational capital on the web. PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards. O View Lina’s overall Peerindex score. O Peerindex Listings O Author, consultant and coach, Raymond Morin curates a number of lists on Peerindex. You can find Lina on: O WEB Influencers WORLD O Over 1800 WEB professionals listed and ranked by social network influence (French/English) O Professionnels WEB (Francophonie) O + de 550 professionnels du WEB (francophonie) – Québec, Canada, France. Belgique, Suisse, Europe 31