1. HISMART
HiSmart
Smart Convertible
Urban Bag
About LeMore
Hi@lemorelab.com
LeMore is a technical marketing firm that has lead some of the most successful Chinese
crowdfunding campaigns in history. We partner with our hardware clients to manage every
aspect of their crowdfunding campaign, from initial messaging and market research through
to advertising and eCommerce.
Challenges
New Product Catagory Brand Awareness $ 297,000 raised
Time Limited
Objective
by Lepow
HiSmart is the first smart convertible urban
bag. The difficulty we faced was trying to
find the right target audience for a product
that was the first of its kind. We needed to
make it standout from smartwatches in the
market and offer an unique experiences.
No other products like it in the
market aside from smart watches.
A established company's attempt of
branching out to new categories
$50,000 in 30 hours
$100,000 in 2 days
Started from scratch, we finished pre-
launch and preparation in 2 months
Results
Testing the Market
Validate such a niche product in
global market
Featured in Top Media
Wired, The Verge, WWD, USA Today,
GottaBeMobile, Venture Beat