Social Media marketing deck on 2010 trends, issues, expectations. Consumers, citizenship, geolocalization, You-Marketing, love-marketing and social media marketing. + Digital Influence of course. more on http://twitter.com/lilzeon

1. WHAT’S GOING ON IN SOCIAL MEDIA ?? 2010 - Laurent François http://twitter.com/lilzeon

3. We said that Social Web used to be presented as a massive online problem solving system only… “ Americans conducted 14.8 billion core searches in April 2009 “ comScore “ of the customers who shop for high-end merchandise online, 78 percent of them did so in order to find the best price while nearly as many, 77 percent, did so to compare brands” BrandWeek, January 2010

5. … as if we were amplified and if our thoughts, feelings and actions were opportunities of conversations…

6. … and it’d affect everybody… (Check the wonderful « WTF is Social Media now ? »)

7. … but at different paces (and it’s a good news)…

8. It’s not only a magic generation issue. It’s the economics, society, technics, ethics, needs, ideas, entrepreneurs, history, whatever (stupid)

9. OK, there are worldwide shared experiences… “ It appears Twitter is playing an important role at a crucial time in Iran. Could you keep it going? " PJ Crowley, US assistant secretary of state for Public Affairs about the White House request on Twitter not to stop their servers “ I wanted to create a sense of inclusion for all those in the world who are interested in my work and the world of fashion" Alexander McQueen on why he live streamed Paris Fashion show

10. … but local matters more than ever…

11. … there are community-centric experiences (Miley, we still love you)

13. “ This personal experience made me realize an amazing stuff: we often talk about collective intelligence when it comes to Twitter. I think we’re wrong. Twitter sets in motion the conditions for a collective empathy. It’s the implicit and induced promise. And that’s probably what explains the fantastic success of Twitter " Bruno Walther about his son Social Media is about extimacy, exterior is also present in the interior and in the intimate

14. Brands are starting to understand it. Streets are the most digital places…

15. … and Social Media seems to be linked to brand media?!

16. Social Web is not just a fantastic place to play. It’s a human playground with sometimes f*****g demeanours “ Facebook is being cited in almost one in five of online divorce petitions, lawyers have claimed " Telegraph “ This has been encouraged, no doubt, by the argument that is commonly used to justify Twitter – that it has "news agenda-setting" benefits which outweigh its narcissism-feeding, attention-seeking and boredom-filling properties. So when the inevitable Facebook group about Jon Venables ("KEEP JON VENABLES IN PRISON FOR GOOD!") appeared on my screen, it was like summer camp all over again, when my bunkmate laughed at me for never having shaved my legs in all of my 10 years. " Hadley Freeman, The Guardian “ Everyone finds his own way of using the site. Some think it is a game, others think it is a whole unknown world, others think it is a dating service " Andrey Ternovskiy, Chatroulette creator

18. Because they want to sell love between brands & consumers, eh!

19. Some people start to hide and to fear this amount of love (moreover when it’s fake) “ We don’t need to hand our messages to a hub. What Facebook gives you as a user isn’t all that hard to do. All the little games, the little walls, the little chat, aren’t really rare things. The technology already exists(…) The value they give us is negligible in the scale of what they are doing, and what we are giving up is all of our privacy " Max Salzberg, Diaspora co-founder

20. And Apple wants to demonstrate that Social Media is just a question of cables and servers, aka Apple media “ We support two platforms at Apple. Two” Steve Jobs, during WWDC 2010 keynote, about HTML 5 & Apps

21. New metrics must be found to measure success: word-of-mouth “ We care about the direct relationship with the "one" but count on the effect of the one passing along to their many either explicitly or more subtly” John Bell, MD & ECD 360° Digital Influence, Ogilvy “ It is only by recognizing all of the benefits delivered by social media marketing that the complete value of these efforts can be understood” Augie Ray, Forrester

22. 5 (educated) guesses

23. #1 people’s education & realization of what is at stake PrIvAcY iS a DyNaMic nOtIoN

24. #2 acceleration of digital exodus Because people know how to hijack walls & how to generate new value

25. #3 increase of new digital phenomena Because digital culture becomes culture at all and feeds mass media and because digital starts in the street

26. #4 missing digital Because in a world where everything leaves a footprint, things that disappear are no longer normal

27. #5 offline as the new top luxury Because it’s a new way to create distance, jealousy, curiosity, to be where no one is anymore. Offline as the 21th century vintage?

28. Thank you ! Laurent François July 2010 http://citizenl.net http://citizenl.fr http://twitter.com/lilzeon Read zat and feel like you should connect uh!