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5 Easy Ways to Accelerate Your
Videoconferencing Strategy With
Virtualization
Phil Karcher
Analyst
Forrester Research
July 24, 2013
Simon Dudley
Video Evangelist
LifeSize
© 2013 Forrester Research, Inc. Reproduction Prohibited 2
5 ways to accelerate your videoconferencing
strategy with virtualization
1. Reduce deployment complexity due to
compatibility with existing IT environments
2. Simplify management with familiar virtualized
technologies
3. Start small and scale up as needed
4. Trial videoconferencing capabilities to demonstrate
the value
5. Maintain interoperability with the existing
environment and support emerging technologies
Base: 1,014 IT decision makers in North America and Europe
Source: Forrsights Networks And Telecommunications Survey, Q1 2013
Videoconferencing adoption has improved
significantly since 2010
10%
18%
20%
23%
24%
31%
40%
42%
Immersive telepresence
Enterprise IP/digital video for internal use
High-definition (HD) in-room
Desktop IP videoconferencing
2013
2010
Percent of firms that have implemented
videoconferencing technologies:
© 2013 Forrester Research, Inc. Reproduction Prohibited 4
Videoconferencing is a priority as firms look
to cut travel and improve everyday meetings
Over half of information
workers work from
multiple locations
Telecommuting /
teleworking is prevalent
Employees want
in-person meeting
experiences
Collaboration is a
strategic initiative
© 2013 Forrester Research, Inc. Reproduction Prohibited 5
© 2013 Forrester Research, Inc. Reproduction Prohibited 6
The videoconferencing market is going
through significant change marked by efforts
to make the historically cost-prohibitive
technology more widely accessible
© 2013 Forrester Research, Inc. Reproduction Prohibited 7
As usage evolves, firms are looking to add
capacity and enable new capabilities
Firewall traversal for B2B
videoconferencing
Recording and streaming
Supporting multiparty calls
with different devices
© 2013 Forrester Research, Inc. Reproduction Prohibited 8
Upgrading/expanding infrastructure is a
high or critical priority for most firms
Source: A commissioned study conducted by Forrester Consulting on behalf of LifeSize, December 2012
53%
51%
49%
47%
43%
42%
25%
25%
22%
Upgrade/expand video infrastructure to add capacity
Expand our use of desktop videoconferencing
Enable multi-party videoconferencing (bridging)
Upgrade/expand video infrastructure to add new functionality
Provide recording, streaming, and broadcasting
Make firewall traversal easier for B2B video calls
Expand our number of room-based systems
Support videoconferencing on mobile devices
Support video calling in a Lync environment
“Which of the following initiatives are likely to be your organization’s top videoconferencing
priorities over the next 12 months?
[High or critical priority]
55 US IT decision makers from firms with 500-2,000 employees
© 2013 Forrester Research, Inc. Reproduction Prohibited 9
But infrastructure challenges constrain
growth
$ $ $
Deployment complexity
Cost of acquiring and
running infrastructure
Inflexibility to scale/add
incremental capacity
© 2013 Forrester Research, Inc. Reproduction Prohibited 10
Videoconferencing infrastructure is still
a challenge
Source: A commissioned study conducted by Forrester Consulting on behalf of LifeSize, December 2012
46%
31%
23%
22%
22%
20%
20%
20%
Cost of buying infrastructure
Deployment and integration
Flexibility to add functionality or features (e.g., multiparty calling)
Flexibility to scale capacity up accoring to needs
Cost of running infrastructure
Effort needed to trial new technologies in our environment
Managing & using multiple systems for infrastructure components
Time and energy needed to manage/maintain the infrastructure
“Do you consider any of the following aspects of standing up and operating videoconferencing
infrastructure at your organization challenging?
[Challenging, or Very Challenging]
55 US IT decision makers from firms with 500-2,000 employees
© 2013 Forrester Research, Inc. Reproduction Prohibited 11
Traditional barriers to videoconferencing
are being knocked down
From on-premises to
cloud
From hardware to
software
From specialized to
virtualized infrastructure
© 2013 Forrester Research, Inc. Reproduction Prohibited 12
Virtualized software is installed and managed
on a pool of shared servers
Virtualized
Traditional
architecture
© 2013 Forrester Research, Inc. Reproduction Prohibited 13
Server virtualization is already a top IT
hardware priority
Base: US IT decision makers from firms with 500-2,000 employees
Source: Forrsights Hardware Survey, Q3 2012
59%
of x86 server OS instances are operated
as virtual servers rather than run directly
on server hardware
74%
of IT decision makers consider maintaining
or implementing the broad use of server
virtualization a high or critical priority in 2013
71%
of IT decision makers plan to
expand or upgrade their use of
x86 server virtualization in 2013
© 2013 Forrester Research, Inc. Reproduction Prohibited 14
Cost savings and adaptability drive
server virtualization
67%
60%
54%
54%
39%
27%
20%
14%
Improve disaster recovery and business continuity
Improve IT infrastructure manageability and flexibility
Create a more efficient, shared IT infrastructure
Lower total cost of ownership for servers
Faster deployment or time-to-market
Improve power and cooling efficiency
Provide developers with fast, easy resources for test & develop
Implement an internal cloud
“How important were the following in your firm’s decision to adopt x86 server virtualization?”
[Very important]
Source: Forrsights Hardware Survey, Q3 2012, Forrester Research, Inc.
166 US IT decision makers from firms with 500-2,000 employees
© 2013 Forrester Research, Inc. Reproduction Prohibited 15
Firms are interested in reducing
complexity in their VC environments
Source: A commissioned study conducted by Forrester Consulting on behalf of LifeSize, December 2012
54%
49%
45%
44%
41%
1
2
3
4
5
“How interested would you be in having the following capabilities?”
[Interested, or Very Interested]
Having a consolidated videoconferencing infrastructure that
minimizes the need for multiple components
Having a single interface to manage the VC infrastructure
Choice in deploying infrastructure in a virtualized or non-
virtualized environment
Buying incremental capacity as little as one seat or port at a
time
Trialing new VC capabilities, via a software download,
without having to introduce additional hardware components
55 US IT decision makers from firms with 500-2,000 employees
© 2013 Forrester Research, Inc. Reproduction Prohibited 16
Will x86 architecture be the norm for
both endpoints and infrastructure?
?
?
?
?
?
?
© 2013 Forrester Research, Inc. Reproduction Prohibited 17
5 ways to accelerate your videoconferencing
strategy with virtualization
1. Reduce deployment complexity due to
compatibility with existing IT environments
2. Simplify management with familiar virtualized
technologies
3. Start small and scale up as needed
4. Trial videoconferencing capabilities to demonstrate
the value
5. Maintain interoperability with the existing
environment and support emerging technologies
Thank you
Philipp Karcher
+1 617.613.6646
pkarcher@forrester.com
Simon Dudley
@SimonDudley
1-877-543-3749
simonsays@lifesize.com
Thank you
Philipp Karcher
+1 617.613.6646
pkarcher@forrester.com
Simon Dudley
@SimonDudley
simonsays@lifesize.com
Use the Q&A Module in On24 or ask using Twitter
hashtag #VirtVC or email
simonsays@lifesize.com

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Forrester Research and LifeSize Webinar: 5 Easy Ways to Accelerate Your Videoconferencing Strategy with Virtualization

  • 1. 5 Easy Ways to Accelerate Your Videoconferencing Strategy With Virtualization Phil Karcher Analyst Forrester Research July 24, 2013 Simon Dudley Video Evangelist LifeSize
  • 2. © 2013 Forrester Research, Inc. Reproduction Prohibited 2 5 ways to accelerate your videoconferencing strategy with virtualization 1. Reduce deployment complexity due to compatibility with existing IT environments 2. Simplify management with familiar virtualized technologies 3. Start small and scale up as needed 4. Trial videoconferencing capabilities to demonstrate the value 5. Maintain interoperability with the existing environment and support emerging technologies
  • 3. Base: 1,014 IT decision makers in North America and Europe Source: Forrsights Networks And Telecommunications Survey, Q1 2013 Videoconferencing adoption has improved significantly since 2010 10% 18% 20% 23% 24% 31% 40% 42% Immersive telepresence Enterprise IP/digital video for internal use High-definition (HD) in-room Desktop IP videoconferencing 2013 2010 Percent of firms that have implemented videoconferencing technologies:
  • 4. © 2013 Forrester Research, Inc. Reproduction Prohibited 4 Videoconferencing is a priority as firms look to cut travel and improve everyday meetings Over half of information workers work from multiple locations Telecommuting / teleworking is prevalent Employees want in-person meeting experiences Collaboration is a strategic initiative
  • 5. © 2013 Forrester Research, Inc. Reproduction Prohibited 5
  • 6. © 2013 Forrester Research, Inc. Reproduction Prohibited 6 The videoconferencing market is going through significant change marked by efforts to make the historically cost-prohibitive technology more widely accessible
  • 7. © 2013 Forrester Research, Inc. Reproduction Prohibited 7 As usage evolves, firms are looking to add capacity and enable new capabilities Firewall traversal for B2B videoconferencing Recording and streaming Supporting multiparty calls with different devices
  • 8. © 2013 Forrester Research, Inc. Reproduction Prohibited 8 Upgrading/expanding infrastructure is a high or critical priority for most firms Source: A commissioned study conducted by Forrester Consulting on behalf of LifeSize, December 2012 53% 51% 49% 47% 43% 42% 25% 25% 22% Upgrade/expand video infrastructure to add capacity Expand our use of desktop videoconferencing Enable multi-party videoconferencing (bridging) Upgrade/expand video infrastructure to add new functionality Provide recording, streaming, and broadcasting Make firewall traversal easier for B2B video calls Expand our number of room-based systems Support videoconferencing on mobile devices Support video calling in a Lync environment “Which of the following initiatives are likely to be your organization’s top videoconferencing priorities over the next 12 months? [High or critical priority] 55 US IT decision makers from firms with 500-2,000 employees
  • 9. © 2013 Forrester Research, Inc. Reproduction Prohibited 9 But infrastructure challenges constrain growth $ $ $ Deployment complexity Cost of acquiring and running infrastructure Inflexibility to scale/add incremental capacity
  • 10. © 2013 Forrester Research, Inc. Reproduction Prohibited 10 Videoconferencing infrastructure is still a challenge Source: A commissioned study conducted by Forrester Consulting on behalf of LifeSize, December 2012 46% 31% 23% 22% 22% 20% 20% 20% Cost of buying infrastructure Deployment and integration Flexibility to add functionality or features (e.g., multiparty calling) Flexibility to scale capacity up accoring to needs Cost of running infrastructure Effort needed to trial new technologies in our environment Managing & using multiple systems for infrastructure components Time and energy needed to manage/maintain the infrastructure “Do you consider any of the following aspects of standing up and operating videoconferencing infrastructure at your organization challenging? [Challenging, or Very Challenging] 55 US IT decision makers from firms with 500-2,000 employees
  • 11. © 2013 Forrester Research, Inc. Reproduction Prohibited 11 Traditional barriers to videoconferencing are being knocked down From on-premises to cloud From hardware to software From specialized to virtualized infrastructure
  • 12. © 2013 Forrester Research, Inc. Reproduction Prohibited 12 Virtualized software is installed and managed on a pool of shared servers Virtualized Traditional architecture
  • 13. © 2013 Forrester Research, Inc. Reproduction Prohibited 13 Server virtualization is already a top IT hardware priority Base: US IT decision makers from firms with 500-2,000 employees Source: Forrsights Hardware Survey, Q3 2012 59% of x86 server OS instances are operated as virtual servers rather than run directly on server hardware 74% of IT decision makers consider maintaining or implementing the broad use of server virtualization a high or critical priority in 2013 71% of IT decision makers plan to expand or upgrade their use of x86 server virtualization in 2013
  • 14. © 2013 Forrester Research, Inc. Reproduction Prohibited 14 Cost savings and adaptability drive server virtualization 67% 60% 54% 54% 39% 27% 20% 14% Improve disaster recovery and business continuity Improve IT infrastructure manageability and flexibility Create a more efficient, shared IT infrastructure Lower total cost of ownership for servers Faster deployment or time-to-market Improve power and cooling efficiency Provide developers with fast, easy resources for test & develop Implement an internal cloud “How important were the following in your firm’s decision to adopt x86 server virtualization?” [Very important] Source: Forrsights Hardware Survey, Q3 2012, Forrester Research, Inc. 166 US IT decision makers from firms with 500-2,000 employees
  • 15. © 2013 Forrester Research, Inc. Reproduction Prohibited 15 Firms are interested in reducing complexity in their VC environments Source: A commissioned study conducted by Forrester Consulting on behalf of LifeSize, December 2012 54% 49% 45% 44% 41% 1 2 3 4 5 “How interested would you be in having the following capabilities?” [Interested, or Very Interested] Having a consolidated videoconferencing infrastructure that minimizes the need for multiple components Having a single interface to manage the VC infrastructure Choice in deploying infrastructure in a virtualized or non- virtualized environment Buying incremental capacity as little as one seat or port at a time Trialing new VC capabilities, via a software download, without having to introduce additional hardware components 55 US IT decision makers from firms with 500-2,000 employees
  • 16. © 2013 Forrester Research, Inc. Reproduction Prohibited 16 Will x86 architecture be the norm for both endpoints and infrastructure? ? ? ? ? ? ?
  • 17. © 2013 Forrester Research, Inc. Reproduction Prohibited 17 5 ways to accelerate your videoconferencing strategy with virtualization 1. Reduce deployment complexity due to compatibility with existing IT environments 2. Simplify management with familiar virtualized technologies 3. Start small and scale up as needed 4. Trial videoconferencing capabilities to demonstrate the value 5. Maintain interoperability with the existing environment and support emerging technologies
  • 18. Thank you Philipp Karcher +1 617.613.6646 pkarcher@forrester.com Simon Dudley @SimonDudley 1-877-543-3749 simonsays@lifesize.com
  • 19. Thank you Philipp Karcher +1 617.613.6646 pkarcher@forrester.com Simon Dudley @SimonDudley simonsays@lifesize.com Use the Q&A Module in On24 or ask using Twitter hashtag #VirtVC or email simonsays@lifesize.com