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Organizational Cooperation Drives E-Health Innovation

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Liesbeth Meijnckens
Liesbeth Meijnckens
Health & MedicineBusiness
1 of 38
E-Health: An Organizational Perspective or: No Innovation without Cooperation E-Mental Health Summit 2009 Liesbeth Meijnckens, Redmax Mieke Zinn, Brijder
Glad to meet….
Organizational perspective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About Brijder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-health: Dually Fueled ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Stated Goal Brijder
SUD ’s Under treated Alcohol Population: 810.000 - 1.000.000 In treatment: 30.000            (< 4% ) http://www.trimbos.nl
Abstinence Experimental use Use – No symptoms Harmful use Excessive drinking + symtoms Abuse/dependence + symptoms Severe chronic dependence + multiple symptoms Primary prevention Brief intervention Specialized treatment Care Persisting use • severity drinking ↑ , symptoms ↑ • intensity intervention ↑
The longer we wait ….. ,[object Object],[object Object],[object Object]
Online treatment Brijder Five interventions for problematic use and SUD   gambling
Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],E-
 
E-consult
E-application
Online treatment
Communication
Dashboard
Application Intake Treatment Relapsprevention E-Health +
Focusing on ,[object Object],[object Object],[object Object]
Online marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Optimization
Search Engine Advertising
Online campaigns Special target groups
Landingspage
Linking
News
Off-line: newspapers
Continuously measuring Range
Committed Team Contentteam Webmasters Health professionals (10-15) ICT Management Channelmanager Backoffice administration
Results - Alcohol 2008 2009 (15/09/09) Visitors site 49.633 66.075 ↑ Selftest 38.860 43.860 ↑ E-consult 217 209 ↑ Applications 635 318 ↓ Admitted 575 235 ↓ Finished/drop-out 524 176 ↓ Completed/ In treatment 31-12-2008: 144 15-09:192 ↑
Results – Alcohol -2- 2008 2009 (15/09/09) Visitors site 49.633 66.075 ↑ Selftest 38.860 43.860 ↑ E-consult 217 209 ↑ Applications 635 318 ↓ Admitted 575 235 ↓ Finished/drop-out 524 176 ↓ Completed/ In treatment 31-12-2008: 144 15-09:192 ↑
Results – Alcohol -3- FREE !!! Self test no longer obligatory Expanded form for insurance up 2008 2009 (15/09/09) Visitors site 49.633 66.075 ↑ Selftest 38.860 43.860 ↑ E-consult 217 209 ↑ Applications 635 318 ↓ Admitted 575 235 ↓ = o.k. Finished/drop-out 524 176 ↓ Completed/ In treatment 31-12-2008: 144 15-09:192 ↑
Results overall ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons Learned specified ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brijder Online future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Have a look at… alcoholondercontrole.nl cannabisondercontrole.nl drugsondercontrole.nl gokkenondercontrole.nl rokenondercontrole.nl
More information? Liesbeth Meijnckens [email_address] twitter.com/liemeij linkedin.com/in/liesbethmeijnckens www.redmax.nl Mieke Zinn [email_address] www.brijder.nl

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Organizational Cooperation Drives E-Health Innovation

  • 1. E-Health: An Organizational Perspective or: No Innovation without Cooperation E-Mental Health Summit 2009 Liesbeth Meijnckens, Redmax Mieke Zinn, Brijder
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. SUD ’s Under treated Alcohol Population: 810.000 - 1.000.000 In treatment: 30.000            (< 4% ) http://www.trimbos.nl
  • 8. Abstinence Experimental use Use – No symptoms Harmful use Excessive drinking + symtoms Abuse/dependence + symptoms Severe chronic dependence + multiple symptoms Primary prevention Brief intervention Specialized treatment Care Persisting use • severity drinking ↑ , symptoms ↑ • intensity intervention ↑
  • 9.
  • 10. Online treatment Brijder Five interventions for problematic use and SUD   gambling
  • 11.
  • 12.  
  • 18. Application Intake Treatment Relapsprevention E-Health +
  • 19.
  • 20.
  • 21. Search Engine Optimization
  • 22. Search Engine Advertising
  • 23. Online campaigns Special target groups
  • 26. News
  • 29. Committed Team Contentteam Webmasters Health professionals (10-15) ICT Management Channelmanager Backoffice administration
  • 30. Results - Alcohol 2008 2009 (15/09/09) Visitors site 49.633 66.075 ↑ Selftest 38.860 43.860 ↑ E-consult 217 209 ↑ Applications 635 318 ↓ Admitted 575 235 ↓ Finished/drop-out 524 176 ↓ Completed/ In treatment 31-12-2008: 144 15-09:192 ↑
  • 31. Results – Alcohol -2- 2008 2009 (15/09/09) Visitors site 49.633 66.075 ↑ Selftest 38.860 43.860 ↑ E-consult 217 209 ↑ Applications 635 318 ↓ Admitted 575 235 ↓ Finished/drop-out 524 176 ↓ Completed/ In treatment 31-12-2008: 144 15-09:192 ↑
  • 32. Results – Alcohol -3- FREE !!! Self test no longer obligatory Expanded form for insurance up 2008 2009 (15/09/09) Visitors site 49.633 66.075 ↑ Selftest 38.860 43.860 ↑ E-consult 217 209 ↑ Applications 635 318 ↓ Admitted 575 235 ↓ = o.k. Finished/drop-out 524 176 ↓ Completed/ In treatment 31-12-2008: 144 15-09:192 ↑
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. Have a look at… alcoholondercontrole.nl cannabisondercontrole.nl drugsondercontrole.nl gokkenondercontrole.nl rokenondercontrole.nl
  • 38. More information? Liesbeth Meijnckens [email_address] twitter.com/liemeij linkedin.com/in/liesbethmeijnckens www.redmax.nl Mieke Zinn [email_address] www.brijder.nl