Social media has revolutionized marketing for small and medium-sized enterprises by providing new ways to promote brands through online tools and conversations. These networks allow people to create, share, and connect with each other constantly and blur the lines between work and life. The document discusses how fan pages on Facebook can build communities and engage target markets, the importance of sharing content and having many connections, and using Facebook ads to reach people since the platform is free. It also provides statistics on social media usage in the Philippines, showing the scale of opportunity it presents for connecting with consumers.

2. Marketing Communication … is not walking the classical path anymore

3. Dramatic Shift in Marketing Reality

4. Social Media Power Social Media is bigger than you think… and it’s just getting started…

5. But is it a fad or the biggest shift since the Industrial Revolution ?

6. social media is a collection of online tools that people use to create , share , and connect with each other

7. Social media is a conversation that takes place online

8. Always On Their networks and conversations don’t “end”. Many are comfortably blurring the lines between work and life.

9. Why should you care? What the hell is social media anyway?

13. Fan Page: “ Build customized micro presence inside facebook and attract your target market to join the community”

14. Applications: “ Engage your target market with a good application and they will help you sell through a managed gossip”

15. Connect/Share: “ To share or not to share… that is the one million dollar question” “ Average Facebook users has 130 friends” (source: Facebook Statistics)

16. Facebook ads: “ People don’t mind that there are ads in facebook, after all, facebook is free”

17. measure SUCCESS

18. Social Media is bigger than you think. 16,000,000 accounts, top 7 2,100,000 million accounts, top 12 97 million population, 28 million with access, 88 million mobile subscribers