Social Media Week London presentation by Tayler Cresswell at Liberty842

1. The Social Media Practice
Talking Telly
15th February 2012
Food and drink kindly supplied by Tangerine Dream

2. Hello!
Tayler Cresswell
Co-Founder & Editorial Director at Liberty842
@tayler
@Liberty842
#socialtv
#SMWLDN
The Social Media Practice

3. Liberty842 is a hands-on practice
The Social Media Practice

4. What we do
• Advise – opportunity & risk
• Guide – set up, monitor, mentor
• Manage – retained support for digital portfolios
• Create and publish – content generation
• Training – workshops for celebrities, staff & third parties
The Social Media Practice

5. Alan Carr: Chatty Man
The Social Media Practice

6. 21stC watercooler
Live TV is the biggest driver of conversations on Twitter The Social Media Practice

7. Part of Chatty Man’s eco-system
Broadcaster, producer, host, booker, audience and Sam @chattyman Practice
The Social Media

8. June 2009
The Social Media Practice

9. Exclusive content and teasers
The Social Media Practice

10. Exclusive content and teasers
One Direction fans
besiege the studio and
@chattyman for news.
Many have stuck with
the show since
broadcast
The Social Media Practice

11. Audience chat provides content
The Social Media Practice

12. Always “on air”
The Social Media Practice

13. Always “on air”
The conversation continues when Chatty Man is off air
keeping interest up.
The Social Media Practice

14. Double act
Sam’s aim is to take the pressure off Alan and for
@chattyman to complement Alan’s personal Twitter account.
The Social Media Practice

15. Double act
The amount of work that goes into looking after @chattyman
on Twitter can’t be underestimated.
The Social Media Practice

16. Feedback
• Something else re reporting
Alan Carr thanks Twitter fans for their part in his NTA award. February 2012
The Social Media Practice

17. National Television Awards
The Social Media Practice

18. In it for the long term
There’s no shortcut to building a loyal, *real* audience…
The Social Media Practice