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 by mobillify.com
IDEA:           Get insight into your users behaviour




  Every mobile application developer wants to know:
“How do users interact with my application?”
Bring WebAnalytics (user experience)
    IDEA:              to the mobile application world



Our service, Fingerprint, offers a visual approach
to identifying how users actually interact with a mobile
application or a mobile internet site.

WebAnalytics is the measurement, collection, analysis
and reporting of internet data for purposes of understanding
and optimizing web usage.
PRODUCT:


            FingerPrint
      Get insight into your users’ behaviour
in your mobile application or mobile internet site.



   EyeTrack                        TouchMap
PRODUCT:


TouchMap analytics can be used in every stage of a mobile
application life – design, development, deployment and
distribution.

By using an EyeTrack you can easily evaluate your visitors’
engagement with your content and improve the effectiveness
of your application design.
PRODUCT:   TouchMap
PRODUCT:   EyeTrack




                      25 seconds average
                      user acquisition




                        10 seconds average
                        user acquisition




                             1 seconds average
                             user acquisition
THE MARKET:
THE MARKET:

Web Analytics Market to hit the
Billion-Dollar Mark by 2014
(Forrester’s ForecastView 2011)

150,000 clients of On-Page
analytics services in traditional
Internet.

Mobile Applications: 16 Billion
downloads , 8,000 companies,
11-15 Billion dollars
(TechCrunch, abiresearch)
Mobillify FingerPrint april 2012
Basic             Plus              Pro
Applications   Up to 3 active   Up to 5 active   Up to 15 active
                applications     applications     applications
 Sessions       1000 /app        10 000/app       30 000 / app


 EyeTrack           No               Yes              Yes


 Playback           No               Yes              Yes


   Alerts         Weekly            Daily            Hourly


   Price
                   Free              49$              99$
Milestones:

                         Software:
	   May 2012 - ET and TM for mobile phone (android)
	   July 2012 - ET and TM for iPhone
	   September 2012 - ET and TM for tables (android)
	   December 2012 - TM for Facebook

                      Business Events :
    Feb. 2012 - Barcelona (World Mobile Congress)
    April 2012 - Tel Aviv (APPSMANIA)
    April 2012 - Bejing (Global Mobile Internet Conference)
    June 2012 - London (MobiSys’12)

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Mobillify FingerPrint april 2012

  • 2. IDEA: Get insight into your users behaviour Every mobile application developer wants to know: “How do users interact with my application?”
  • 3. Bring WebAnalytics (user experience) IDEA: to the mobile application world Our service, Fingerprint, offers a visual approach to identifying how users actually interact with a mobile application or a mobile internet site. WebAnalytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
  • 4. PRODUCT: FingerPrint Get insight into your users’ behaviour in your mobile application or mobile internet site. EyeTrack TouchMap
  • 5. PRODUCT: TouchMap analytics can be used in every stage of a mobile application life – design, development, deployment and distribution. By using an EyeTrack you can easily evaluate your visitors’ engagement with your content and improve the effectiveness of your application design.
  • 6. PRODUCT: TouchMap
  • 7. PRODUCT: EyeTrack 25 seconds average user acquisition 10 seconds average user acquisition 1 seconds average user acquisition
  • 9. THE MARKET: Web Analytics Market to hit the Billion-Dollar Mark by 2014 (Forrester’s ForecastView 2011) 150,000 clients of On-Page analytics services in traditional Internet. Mobile Applications: 16 Billion downloads , 8,000 companies, 11-15 Billion dollars (TechCrunch, abiresearch)
  • 11. Basic Plus Pro Applications Up to 3 active Up to 5 active Up to 15 active applications applications applications Sessions 1000 /app 10 000/app 30 000 / app EyeTrack No Yes Yes Playback No Yes Yes Alerts Weekly Daily Hourly Price Free 49$ 99$
  • 12. Milestones: Software: May 2012 - ET and TM for mobile phone (android) July 2012 - ET and TM for iPhone September 2012 - ET and TM for tables (android) December 2012 - TM for Facebook Business Events : Feb. 2012 - Barcelona (World Mobile Congress) April 2012 - Tel Aviv (APPSMANIA) April 2012 - Bejing (Global Mobile Internet Conference) June 2012 - London (MobiSys’12)