The document discusses integrating marketing efforts cohesively across different channels. It is not just about search marketing, but also stickiness, engagement, giving value, and connecting with audiences. Effective social media marketing needs to be fun and rewarding for users while also incentivizing them to involve friends. It takes resources to integrate efforts consistently across email, social media, and offline channels. Goals must be set and metrics like engagement and traffic should be used to measure performance rather than just the number of fans or followers.
3. Integrating Your Marketing Efforts Cohesively
Is About Stickiness
Is About Engagement
Is About Giving Value
Is About Distraction
Is About Connecting
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7. Integrating Your Marketing Efforts Cohesively
Needs to be fun
Needs to reward
Needs to give them a reason to get
their friends involved (Anyone Got a
Nail?)
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36. Integrating Your Marketing Efforts Cohesively
Takes a lot of resources
Time
Effort
Coordination
Needs to be integrated
Email
Other Social Channels
Offline
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37. Integrating Your Marketing Efforts Cohesively
Set Goals & Measure
Not Just the Number of Fans
How much engagement
o Photos posted
o Videos posted
o Likes on content
o Comments
Don’t forget traffic to your site
Conversions on exclusive content
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38. Integrating Your Marketing Efforts Cohesively
People get bored
Especially on facebook
Keep things fresh, interesting &
engaging
It’s about their experiences, not yours
Your audience decides the value…not
you!
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