Measuring and Accountability for your online marketing campaigns

1. www.hiddenequity.com Measuring and Accountability

2. Overview Google Analytics; Site Registration; Google Webmaster Tools; CRM; Setting up a dashboard.

3. Google Analytics Measures incoming traffic to the site; Where they heard about you; Measure paid and organic results; Help to get your pages indexed?

4. Site Registration Critical to the success of any online marketing program; Measures conversions and brings data and prospects to your sales team; Helps stay in touch with potential customers who may not have converted at the moment; Call to action plan. What are you going to give them for providing their contact information?

5. Google Webmaster Tools Provides feedback on how Google sees your site; Number of indexed pages; Potential reasons why a page is not valuable to Google; Measure incoming links (limited); Yahoo and Bing have similar programs.

6. CRM The CRM allows you to measure the success or failure of your marketing campaign and provides the information you need to market and sell more efficiently; Necessary to hold sales people accountable for incoming leads; Measure the types of leads which convert to clients; Why is one sales person converting at a higher rate than another? Which keywords convert to customers at the highest rate?

7. Setting up a Dashboard Keeps the entire organization focused on their responsibilities; Identify key measurements; Assign them to personnel with realistic and attainable goals; Regularly follow up on progress.

8. Checklist Identify key metrics for your business goals; Tie it to your mission and culture statements if possible; Use Analytics, Webmaster and CRM tools to track progress towards metrics; Let everyone know who is responsible for what and set expectations that are attainable; Continue to hold people accountable for their progress.

9. Contact Me My Company - www.hiddenequity.com Twitter - http://twitter.com/customercrm Blog - http://insurance-software-he.blogspot.com/ YouTube Channel - http://youtube.com/user/InsuranceSoftware