Outbound Vs Inbound Marketing Or How To Attract Qualified Prospects To Your Website
I have been a consultative professional salesperson for 30+ years. I try to teach my prospects and customers about the products and services my company offers rather than just “selling” them. Then I encourage them to make intelligent, informed purchasing decisions. These same techniques are used to attract prospects to Websites I market. This is called "Inbound" or permission marketing. I added 'availability on demand' marketing to that terminology. The concept is to showcase your company's products and services, as well as your expertise, to prospects searching the WEB at times convenient to them, not you. This is contrary to traditional marketing methods, also called "Outbound" or interruption marketing. Here I explain the different concepts and cite examples. This presentation is geared towards self employed, mini- and micro-business owners and solopreneurs interested in using the many free do it yourself marketing techniques available on the WEB.
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![Outline - What to Expect to Learn (to pass the Quiz at the end) ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Outbound Vs Inbound Marketing Or How To Attract Qualified Prospects To Your Website
- 5. That's the old sales numbers game (throw enough stuff on the wall and something will surely stick!) and it is called....
- 7. There is a Considerable Down Side to “Outbound” Marketing Low Response Rate (1%-3%) High Cost – Expensive Too Much Waste Harder and Harder to Gain Results
- 8. The consumer has defensive Tactics and Tools to stop the endless bombardment of “Outbound” or Interruption Marketing
- 10. So, if you are still only marketing the way it's been done in the past, STOP Wasting Your Time and Money gaining limited (1%-3%) results. Join the Internet revolution...
- 13. Make Sure You Have a Significant WEB presence When it Counts the Most... When Your Prospects are Ready to Shop!
- 16. Attract Prospects By Building Links to Your Site through The Art of Friendly Persuasion
- 23. Review Time There is No Quiz! 1) Old Marketing Technique – “Outbound” or Interruption Marketing 2) New Web Based Marketing – “Inbound” or Permission/Availability on Demand Marketing 3) Be Prepared When the Prospect is Ready A) Prepare Your Site for Search Engines B) Market Your Site with Free Web Resources
- 24. Thank you for your time. Please visit our Website for more hints and tips or contact us for Training, Research, Mentoring or Coaching on these and other Web DIY E-Marketing techniques! http://www.diywebjem.com Email: [email_address] Voice/Skype: (847) 634-6535